• Skip to primary navigation
  • Skip to main content
  • Services
    • SEO
    • PPC Management
    • Digital Marketing
    • Digital Strategy
    • Fractional CMO
    • Analytics
  • Industries
    • Healthcare
    • Government
    • Education
    • Fintech & Financial Services
    • Ecommerce
    • Manufacturing
    • Legal
    • Professional Services
  • Case Studies
  • Insights
  • Resources
    • White Papers
    • Webinars
  • About
  • Contact Us
paid advertising_Online Marketing Commercial Connection Technology
HealthcareMarketing & SEO
June 5, 2022

Paid Ads Work Fast for Dentists

Avatar for Peter Devereaux
Peter Devereaux
Training as a dentist takes years of studying, hard work, and determination. Additionally, to build your own successful dental practice, you need a host of business and marketing...
Get in touch with Peter
Healthcare, Marketing
99 views

Subscribe to our weekly newsletter

Stay up to date with the latest digital trends.

Training as a dentist takes years of studying, hard work, and determination. Additionally, to build your own successful dental practice, you need a host of business and marketing skills to ensure you continue to attract patients and retain existing ones. An often overlooked and underutilized area of digital marketing for dentists is PPC.

When done correctly, PPC for dentists can be an incredibly impactful and rapid method to raise brand awareness, increase traffic to your website, and improve the number of appointments you’re booking.

While you could put more effort into SEO (search engine optimization), results typically take a few months to become apparent, sometimes even longer. If you require immediate impact – PPC is the channel for you. Let’s discuss why.

What Are PPC Ads?

ppc advertising_Flat concept for pay per click advertising, sponsored listing, paid search marketing vector banner with icons isolated on blue background

Pay-per-click advertising is your opportunity to pay your way to the top of search rankings. For almost every term you search, the first three results are usually ads that appear above organic searches.

Let’s use an example, patients in New York City are likely searching for dentists in Manhattan or another area. PPC allows you to specify the search terms you want to appear for and set an amount you are prepared to pay every time someone clicks on your ad. Furthermore, you can confirm a maximum budget, keeping your spending in line with your strategy.

Top Tips: PPC Management for Dentists

ppc management_Content marketing and SEO copywriting flat icons set. Internet advertising and blogging. PPC management, Keyword research, Ad writing metaphors

PPC is more than placing the highest bid per keyword. Google exists to give users the most relevant information and the best experience. If you implement these top tips, you’ll see rapid results from your PPC campaigns.

     1. Know Your Audience

To create effective PPC campaigns, you need to know your audience, where they’re based, and the dental services they need. You may already have this knowledge, which is a great start. This information gives you the foundation for structuring your campaigns, researching keywords, and writing compelling ad content.

     2. Research Keywords

Now you’ve got to find out what terms your prospective patients are looking for. Tools such as Semrush are a great place to start. You'll discover the keywords that your website already ranks for and find suggestions for new keywords.

Our first suggestion would be to look at the keywords that your website ranks for organically. From here, you can save your budget by not including the terms you rank in position 1 for in your PPC campaigns.

Additionally, learning what keywords your competitors rank highly for can bring even greater benefit. Targeting these keywords will be the most effective way of generating results quickly. Pick out relevant keywords you don’t rank for that generate a high volume of traffic, and you can buy your way above your competitors' SEO rankings.

     3. Targeting Local Traffic

Unless you’re a highly specialized dentist whom people travel far and wide for, the vast majority of your clients are local. A fantastic benefit of dental PPC advertising is the geo-targeting features.

Like any other form of marketing, for PPC to be successful, you need to target a relevant audience. Specifying local areas within your campaigns means only residents near you will see your ads. Also, this saves you valuable dollars by stopping someone hundreds of miles away from clicking on your ads.

     4. Writing Enticing Ad Copy

All dental PPC experts will tell you that your marketing efforts become relatively meaningless without compelling ad copy. If words aren’t your thing, take a look at what your competitors are doing. Search your chosen keywords, review the top ads, and take inspiration from them. However, be sure not to plagiarize or copy directly from their work. Show your personality and be unique – it helps users relate to you and gives you more credibility.

A few simple tips to guide your content are:

  • Include keywords in the headline and description
  • Try to use language that encourages action, such as booking an appointment or finding out more
  • Don’t use jargon – talk to a patient in words they would use
  • Create a simple display URL that uses your chosen keyword

     5. Ad Extensions & Site Links

Include site links and ad extensions, making it as easy as possible for users to find the information they need. This allows you to highlight important details as well as provide links to additional pages on your website.

Additionally, you can create call-only ads. According to HubSpot, 41% of website traffic is on mobile, meaning you need to provide PPC ads that are user-friendly for them. It’s possible to give the ability to click your phone number directly in your ads, saving users the time and effort of going to your website and finding contact information themselves.

     6. Landing Page Content

Lastly, while not directly a part of dental PPC advertising, landing page content is crucial to the overall success of your ads. Firstly, Google will penalize your ads and not show them if the landing page isn’t relevant to your ad copy. If you do manage to get users to your website, but your landing page doesn’t give them the information they need, they’ll likely bounce.

In Summary

Dental PPC is an ongoing process of optimization. While you will see some results quickly, you have to remember that paid advertising is a competition. Once your competitors see your improvements, they’re going to engage in their own PPC enhancements in an attempt to establish themselves in the prime positions. Continue to monitor the success of your campaigns, refining them to target the most relevant people and keywords.

We opened by telling you that dental PPC advertising is a way to buy yourself to the top of the rankings, but what you’ve learned is that numerous elements dictate whether you appear at the top or not. A healthy budget will help your efforts, but neglecting the other tips means you won’t see the instant success you imagined.

Like what you just read? Share this article with your network and friends.
Email Facebook Linkedin Twitter
Related News
Paid Ads Work Fast for Dentists
Peter Devereaux
June 5, 2022
Read more
Related Healthcare, Marketing & SEO Stories
remarketing_Magnifying glass is looking at leader explains employee tactics of advertising targeting. Training, briefing. Search strategies for effective advertising campaigns, customer reach. Business processes
Marketing & SEO
Jul 4, 2022
5 min read
How PPC Remarketing Works & Why You Should Use It

PPC (Pay Per Click) advertising is a form of online advertising where advertisers pay a fee each time one of their ads is clicked. It’s a for...

Avatar for Peter Devereaux
Author: Peter Devereaux
agency_Multiracial business team working together on new design. Design professional working around a tablet and looking at digital tablet.
Marketing & SEO
Jul 4, 2022
6 min read
Beginner’s Guide to PPC Management

PPC, or pay-per-click advertising, is a form of digital marketing where businesses can display ads on search engines and social media platforms and...

Avatar for Peter Devereaux
Author: Peter Devereaux
ROI_ROI, Return on investment business and technology concept. Virtual screen background.
Healthcare
Jul 4, 2022
6 min read
Analyzing ROI for Medical SEO

Digital marketing is the single best way to invest in your firm’s growth and expansion. With facets like social media, email campaigns, blogs, and ...

Avatar for Marina Turea
Author: Marina Turea
See all articles →
Digital Authority Partners
The next-gen digital partner for today’s makers & doers.

Digital Authority Partners
222 W Merchandise Mart Plaza #1212
Chicago, IL 60654
312-820-9893
[email protected]

Resources
Services
Case Studies
Insights
About
Industries
Locations

One newsletter, once a week Today's top digital insights delivered straight to your inbox.

Thank you, you're all signed up! We'll be delivering you valuable newsbites to your inbox soon!

FacebookTwitterLinkedinYoutube
Digital Authority Partners | Copyright © 202s2 All Rights Reserved.
X

Contact our team

This field is required.
This field is required.
The email address you entered is invalid.
The phone number you entered is invalid.
X

Thank you!

One of our consultants will get back to you within 24 hours.