Codrin Arsene is the CMO at Digital Authority Partners in Chicago, but he started his career running usability tests as a UX Analyst, then worked his way through SEO (copywriter to strategist) before moving into various leadership positions at Sears Holding Corporation, Ricoh International and, for the last decade, Digital Authority Partners.
That practitioner background shows up in everything he does. He's Google UX and Semrush SEO certified, and his SEO strategies have driven over one billion organic views. Before DAP, he managed ShopSEARS, one of the first mobile POS systems (50,000 users, $30 to $40 billion processed). He's also worked with 20+ AI startups, founded his own AI company, and built PerformanceX.ai.
Today he leads 100+ specialists and $8.4 million in monthly ad spend across 74 healthcare practices (847,000+ patient calls, zero HIPAA violations). He holds an MA in Marketing from University of Chicago, where he attended on full scholarship.
Demand for therapy is at an all-time high, yet nearly half of the 62 million U.S. adults with a mental illness receiv...
AI in digital health has moved from research labs into daily care. A phone camera can now screen for diseases that on...
Nearly every local search ends in one of three spots. The U.S. has 8.3 million business establishments, and 7.1 milli...
Patients rarely choose a doctor the way they did 10 years ago. Before they call your office, they search, read review...
The best health apps turn your phone into a daily tool for tracking habits, managing health conditions, and building ...
Twenty-two percent of Americans now get health information from AI chatbots at least sometimes, yet just 18% of those...