Website rebranding leads to increased sales
Software as a Solution
Background
How do you help prospects distinguish between a regular software development company and a premiere digital solutions provider? Our client was struggling to find the answer. Despite being a top solutions provider, most prospects still viewed our client’s services as a commodity. As a result, margins were often low.
Discovery
To win more business, DAP knew that our client needed to rebrand as more than a development company. We determined that the right combination of design, copy and original content would help distinguish our client from the competition. Because most executives trust companies that show up in top search results, we also created a comprehensive SEO strategy.
Solution
DAP positioned our client among the first agencies found when prospects searched for digital services. We created targeted, compelling content, eye-catching design, and added new service offerings. We updated the site taxonomy to help B2B buyers easily find digital solutions, and give decision makers quick access to the information they needed.
- Devised web strategy
- Redesigned website and updated copy
- Created original, search-optimized content
Results
3X
Increase to Robosoft organic traffic within 8 months
Improved SEO rankings
Increased qualified leads from organic traffic
Drove incremental sales through new service offerings
See our other work
Financial services
Assured
DAP elevated Assured’s presence at the premier InsureTech tradeshow, deploying geo-location ads and expert retargeting strategies post-event, leading to multiple million-dollar deals. Unlock unprecedented growth with our powerhouse strategic promotion solutions!
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Professional Services
Liventus
We achieved a 30% increase in Sales Qualified Leads (SQLs) year-over-year for Liventus, an Illinois-based custom software development agency. Our Fractional CMO & SEO experts collaborated with the Liventus leadership team to design and implement a content strategy tailored to attract Chicago businesses looking for custom software development services to the Liventus website. Our goal was to boost Liventus’ leads from fintech, healthcare & retail enterprise clients, focusing on attracting Chicago-based companies.
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Software as a Solution
Financial services
KYROS
DAP helped KYROS, a fintech SaaS platform, to create & execute an optimized marketing strategy to generate high-value leads.
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E-commerce
Bella+Canvas
DAP helped Bella+Canvas achieve a 9.65X return on marketing spend across SEO, paid media, and email marketing.
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Software as a Solution
DecisionLink
We achieved a remarkable 200% increase in Sales Qualified Leads year over year for DecesionLink by meticulously rebranding the DecisionLink platform, implementing a refined SEO strategy, and strategically aligning marketing with sales enablement efforts tailored to SaaS-focused buyer personas.
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E-commerce
Sanctuary Clothing
DAP helped Sanctuary achieve a 4.2X ROAS, an 80% increase in organic traffic, and a 70% increase in Ecommerce conversion rate.
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