Website rebranding leads to increased sales
Software
Background
How do you help prospects distinguish between a regular software development company and a premiere digital solutions provider? Our client was struggling to find the answer. Despite being a top solutions provider, most prospects still viewed our client’s services as a commodity. As a result, margins were often low.
Discovery
To win more business, DAP knew that our client needed to rebrand as more than a development company. We determined that the right combination of design, copy and original content would help distinguish our client from the competition. Because most executives trust companies that show up in top search results, we also created a comprehensive SEO strategy.
Solution
DAP positioned our client among the first agencies found when prospects searched for digital services. We created targeted, compelling content, eye-catching design, and added new service offerings. We updated the site taxonomy to help B2B buyers easily find digital solutions, and give decision makers quick access to the information they needed.
- Devised web strategy
- Redesigned website and updated copy
- Created original, search-optimized content
Results
3X
Increase to Robosoft organic traffic within 8 months
Improved SEO rankings
Increased qualified leads from organic traffic
Drove incremental sales through new service offerings
See our other work
Education
LadyBug & Friends Daycare and Preschool
Digital Authority Partners helped double enrollment in less than 2 years for 8 daycare locations in the Chicago area.
Read more
Healthcare
Geode Health – Mental Health Services
Increased patient enrollment for a mental health provider with 20+ locations across the US.
Read more
E-commerce
Fresh Thyme
Comprehensive local SEO strategy pays immediate dividends for grocery retailer
Read more
Professional Services
Technology
Table XI
Local SEO drives higher traffic and engagement to software agency
Read more
Financial services
Technology
Cove Markets
Content strategy pays off for cryptocurrency trading platform
Read more
Government
Technology
City of Springfield
Helping Springfield innovate and attract more entrepreneurs
Read more