Website rebranding leads to increased sales
Software as a Solution
Background
How do you help prospects distinguish between a regular software development company and a premiere digital solutions provider? Our client was struggling to find the answer. Despite being a top solutions provider, most prospects still viewed our client’s services as a commodity. As a result, margins were often low.
Discovery
To win more business, DAP knew that our client needed to rebrand as more than a development company. We determined that the right combination of design, copy and original content would help distinguish our client from the competition. Because most executives trust companies that show up in top search results, we also created a comprehensive SEO strategy.
Solution
DAP positioned our client among the first agencies found when prospects searched for digital services. We created targeted, compelling content, eye-catching design, and added new service offerings. We updated the site taxonomy to help B2B buyers easily find digital solutions, and give decision makers quick access to the information they needed.
- Devised web strategy
- Redesigned website and updated copy
- Created original, search-optimized content
Results
3X
Increase to Robosoft organic traffic within 8 months
Improved SEO rankings
Increased qualified leads from organic traffic
Drove incremental sales through new service offerings
See our other work
Legal
Hays Firm: Probate Attorney in Chicago
After one year of working with DAP, Hays saw a 172% increase in organic traffic and a 61% increase in engaged sessions! The client ranks on page #1 of search results in Chicago for keywords like “estate lawyer,” “trust law firm,” “estate litigation lawyer,” and 1000s of other relevant keywords.
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Professional Services
Trivia Nation
Through a targeted local SEO and effective content strategy, our Fractional CMOs helped Trivia Nation become an industry leader in the entertainment services niche of trivia nights by increasing organic search traffic to the website by 5X, increasing SQLs by 47% and improving lead and sales nurturing in less than one year.
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Professional Services
IBEX Business Brokers
DAP secured rankings in the top 3 organic positions in Austin & Houston, in less than 90 days! We helped the client get a 77% increase in organic traffic within six months. 300% increase in leads within a year.
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Legal
Jacko Law Group
DAP has helped JLG rejuvenate its website traffic and leads through SEO, paid search, website improvements, and marketing automation.
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Software as a Solution
Healthcare
Oklahoma Interventional Spine & Pain
Increased patient enrollment for a pain management clinic with 3 locations in Oklahoma by three times in 20 months.
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E-commerce
Sanctuary Clothing
DAP helped Sanctuary achieve a 4.2X ROAS, an 80% increase in organic traffic, and a 70% increase in Ecommerce conversion rate.
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