LadyBug & Friends Daycare and Preschool
Digital Authority Partners helped double enrollment in less than 2 years for 8 daycare locations in the Chicago area.
Increase in revenue year over year
200%
Increase in organic traffic year over year
253%
# of local keywords ranking
2,000+
Thanks to Digital Authority Partners, we now rank on page 1 of Google search results for our most important keywords. We’re thrilled that after 2 years of working with DAP we are getting appointment requests for each of our 8 locations every single day. I have no doubt that the reason we are almost at capacity for our daycare locations is because of our long-term investment in SEO. Any daycare business that wants to grow its enrollment should absolutely get in touch with Digital Authority Partners right away.
Calin Moigradan
President of LadyBug & Friends - Chicago, Illinois
Project Summary
LadyBug & Friends, a Chicago-based leader in educational childcare with eight locations, wanted to increase its enrollment rate across the Chicagoland area. DAP implemented a local SEO strategy to help LadyBug & Friends reach its goal of growing its customer base. This led to a revenue increase of 200% Year over Year.
The Challenge
Lack of marketing plan
LadyBug & Friends was opening a new location and needed to reach parents searching for “daycare near me” in order to meet the enrollment number required.
High cost of acquisition
LadyBug had a high cost of acquisition of $2,400 per child. They were looking for a scalable and profitable marketing strategy.
Ambitious growth goals
LadyBug & Friends was looking to open 4 more locations across Chicago and was interested in investing in a multi-location marketing plan in sync with their future growth goals.
How we helped LadyBug & Friends
We helped LadyBug & Friends create a comprehensive digital marketing plan across Paid Search, Paid Social, and Local SEO. This was the first step toward developing an integrated marketing strategy designed to scale our client’s lead acquisition efforts across all eight locations.
We analyzed LadyBug & Friends’ top ten competitors, their strengths, weaknesses, and opportunities, and build a multi-year roadmap to make our client the top leader in the daycare space in the Chicago area within three years.
We developed a comprehensive content strategy across landing pages, blog content, press releases, and guest posts published in industry publications in support of LadyBug & Friends’ primary marketing and growth objectives.
DAP defined and implemented a comprehensive local SEO strategy designed to help our client rank at the top of search results in eight different Chicago neighborhoods. We improved the website’s speed, branding copy & content. We developed comprehensive location landing pages for each neighborhood. And we secured relevant backlinks for each location, paving the way for the company to grow its organic traffic by 253% within two years.
DAP conducted a comprehensive audit and analysis of the current website, local directory listings, website design, taxonomy and schema, and previous marketing strategy.
Our team created local directory listings to improve LadyBug local search relevance, increase our client’s chance of outranking its local competitors, and provide valuable information to parents looking for a new daycare for their child in Chicago.
Our writers created and published SEO-optimized articles to improve LadyBug & Friends’ local search rankings and drive more traffic. This led our client to rank at the top of search results for keywords like “daycare cost Chicago,” “part-time daycare Chicago”, “daycare in Chicago”, and 2,000+ other relevant keywords.
Our developers introduced new data structures and site taxonomy to help LadyBug better rank for local searches in line with Google’s annual core algorithmic updates. These technical website optimizations helped boost organic rankings by 40% in the first six months of our engagement.
We built high-quality backlinks to LadyBug & Friends location landing pages by writing and publishing articles on relevant Chicago-based publications. We published 200+ articles on other blogs, magazines, and newspapers which led our client to rank on page 1 of Google search results for all locations.
DAP created and implemented an overall website strategy that increased the website conversion rates and form submissions across all eight different locations. Our team redesigned several website pages, implemented the right analytics strategy to track website traffic & conversion rates, and integrated lead submission with our client’s current CRM & phone system.
DAP created new LadyBug & Friends website designs to enhance user experience and become more SEO-friendly. We also conducted three user tests to ensure our new designs were in line with the expectations of Chicago parents looking for the next daycare for their children.
We developed and launched new SEO-optimized local landing pages for each location in order to drive more traffic to the site & to book more appointments for LadyBug & Friends. These pages are mobile-friendly, fast, and optimized to convert.
Our team implemented advanced analytics to accurately measure the effectiveness of each marketing channel by fully tracking from a site visitor through a new client. LadyBug& Friends now has full visibility into how organic and paid traffic is performing and where new leads are coming from.
What we achieved
200%
Increase in revenue year over year
LadyBug & Friends increased their annual revenue across all 8 locations by 200%. The majority of new leads & appointments are coming from local organic traffic.
253%
Increase in organic traffic year over year
The LadyBug & Friends website has experienced steady growth in organic growth Year over Year of 235%.
2,000+
# of local keywords ranking
LadyBug & Friends went from around 500 branded keywords ranking in 2020 to over 2,000 relevant keywords ranking in 2022. Some of the keywords in the top 3 Google search results include: North Park Daycare Chicago, Lincoln Square Daycare, Touhy Park Daycare, and Irving Park Daycare.
