Befitting the name “design,” web design is partially about visual appeal. The customer experience starts with the eyes. Websites can become out-of-date in subtle ways, undermining the brand experience in ways that visitors can’t quite put their finger on.
By contrast, an updated website that focuses on the customer experience creates a seamless experience. Rather than standing in the way, it enhances the customer experience, guiding them smoothly through a carefully-calibrated customer journey. Our Chicago web design services aren’t just about a website looking good, though … it’s also about making the website easy to find. Search engine optimization (SEO) starts with web design. An up-to-date, well-designed, mobile-responsive website will get more traffic and convert that traffic at maximal rates.
Healthcare websites in Chicago have more heavy lifting to do than ever before. From clinics to regional hospitals to medtech companies, healthcare has been forced by necessity—and by innovation—to adopt a more consumer-oriented approach, favoring transparency, accessibility, and value-based pricing systems, as opposed to the antiquated fee-for-service model.
Patients expect an immersive digital experience from their doctors—especially for specialists and private care providers—just as they would expect from their favorite restaurants, blogs, or e-commerce stores. They now expect to be able to book appointments, log into a back office to view their appointment details, pair health apps and wearable devices, transmit data to their doctors through IoMT devices, and much more.
DAP’s Chicago web design services help healthcare providers and medtech companies update their digital experiences to the standards patients expect—standards that will set them a cut above competitors they never had to worry about in the past. Our web design services for the healthcare industry help clients with:
Despite the growing pains, the digital revolution in healthcare has changed the industry for the better. DAP Chicago web design services help healthcare organizations not only compete, but reap the rewards of a lucrative new delivery model.
Few industries have leapt forward in the past decade like financial services. DAP has maintained close relationships with the robust financial services industry in Chicago, which performs half of all the public trading of securities in the country. Move over, Wall Street—the Chicago financial district is the real heart valve of American and world commerce.
In the process of building a sterling track record in the financial services and fintech industry through our award-winning Chicago web design services, we have had the privilege of a front-row seat in the explosion of the industry. The DAP leadership team has extensive experience in fintech, their opinions followed closely by top agencies.
We help companies with:
Much of DAP’s reputation in web design is built on our successful partnerships with fintech and financial services companies. We’re thrilled with the results we have produced for our financial clients, and we know you will be too.
Few industries have leapt forward in the past decade like financial services. DAP has maintained close relationships with the robust financial services industry in Chicago, which performs half of all the public trading of securities in the country. Move over, Wall Street—the Chicago financial district is the real heart valve of American and world commerce.
In the process of building a sterling track record in the financial services and fintech industry through our award-winning Chicago web design services, we have had the privilege of a front-row seat in the explosion of the industry. The DAP leadership team has extensive experience in fintech, their opinions followed closely by top agencies.
We help companies with:
Much of DAP’s reputation in web design is built on our successful partnerships with fintech and financial services companies. We’re thrilled with the results we have produced for our financial clients, and we know you will be too.
The internet has forever changed education—making knowledge more accessible and affordable than ever before. But while the wide dispersal of knowledge is undoubtedly good for humanity, this also presents new challenges for institutes of higher education. With all of human knowledge online and a crisis of credibility and “fake news” in full swing, the world needs the pedigree of respected and accredited colleges, universities, and academies more than ever.
DAP’s Chicago web design services help institutions turn the internet into an asset rather than treating it as a hindrance to the Ivory Tower of academia. We have helped prestigious Chicago universities build and refine their online education presence. We also help national, accredited e-learning brands expand their footprint in Chicago, one of the largest and most intellectual markets in the US.
Our Chicago web design services for educational institutions address:
Education has defined the success of every generation and will continue to do so, in Chicago and beyond. DAP’s Chicago web design services, for both Chicago and national institutions, help bring the values of discipline and intellectual rigor into the digital era.
Few industries represent the dominance of the digital experience like Ecommerce, a business model that depends entirely on the digital experience. Our Chicago web design services help Ecommerce brands compete with industry giants, define unique brand messaging, and carve out a niche and market share.
This includes helping Chicago eCom startups, as well as helping national brands expand their footprint in the Windy City. It includes pure Ecommerce companies, as well as non-Ecommerce organizations that also monetize their brand through an online store as a separate revenue stream.
Either way, our Chicago web design services for Ecommerce companies include industry best practices for online store design, including:
DAP’s Chicago web design services have an impressive track record of producing results—and revenue—for top and up-and-coming brands. Whether it’s unsticking the customer journey or building an online store from the ground up, DAP’s Chicago web design team is up to it. We have designed hundreds of Ecommerce stores for dozens of industries. We know how to do it right. Period.
Many manufacturers have gone a long time thinking they don’t need a website … or at least, they don’t need a great website. After all, the manufacturing industry has been around since long before the internet. DAP makes it a core mission to help manufacturers with our Chicago web design services— showing them the value of a great digital experience for their brand.
Our web design services put the stamp of credibility and forward-thinking on manufacturing organizations. We help manufacturers:
DAP has provided expert Chicago web design services to dozens of manufacturers, helping them expand operations, increase profitability, or build their footprint in Chicago.
Chicago’s lawyers are some of the best in the world—brilliant fighters and tireless advocates. They deserve equally meticulous Chicago web design services to advocate for themselves and their practices. Facing stiff competition, Chicago attorneys benefit the most from Chicago web design services when they take a content-forward approach. It takes more than just having a beautiful, responsive website to attract and convert legal clients. Often facing stressful situations, potential clients are looking for information and assurance. DAP provides content solutions that address key client concerns.
SEO is a challenge in a field as competitive as legal. Lawyers need SEO experts, not beginners, to succeed in Chicago local search rankings. Whether it’s a local firm or a national firm that wants to grow in Chicago, DAP has an excellent track record of SEO success for attorneys and legal practices.
Our Chicago web design services help attorneys:
DAP knows what it takes for an attorney’s digital experience to succeed—and we know how to deliver on it.
Great web design can make or break B2B professional services. Most vendors shop for these businesses online, and a great digital experience isn’t just the best way to wow them and build confidence in your brand. It can also automate the entire customer journey for B2B clients.
DAP’s Chicago web design services arm professional service providers with everything they need to turn their website into a major source of revenue. We install world-class analytics to discover what is already working, fix what isn’t, and start from scratch with a complete redesign and local anchor page as needed.
We don’t rely on gut instinct, creating a website we hope will work for you. We track KPIs, get feedback from users on prototype websites, and perform exhaustive split-tests to make sure our web design services deliver the most effective, functional, and beautiful website in your niche.
Steps we take to deliver a great B2B professional service website include:
Some of our greatest successes have been brand-boosting websites for professional service agencies. No matter the niche, DAP’s Chicago web design services can craft a website that converts.
As a future-focused agency, DAP takes a strong interest in the near-miraculous innovations that have emerged from biotech. We have a long history there; several of our managers are biotech thought leaders, and we maintain strong relationships with firms and labs working on the cutting edge in biotechnology.
We are thrilled that our Chicago web design services can play even a small part in the work done by leaders in biotech. The truth is that when you work on the cutting edge, your website has to match. Biotech companies live or die on credibility, and a solid digital experience is one of the best shortcuts to credibility.
When a biotech breakthrough makes the news, interested consumers want to learn more, and they will go looking for the headline-maker’s website. Our Chicago web design services arm biotech companies for this scrutiny with:
DAP is proud of its biotech partnerships, and its role in delivering transformative results through our Chicago web design projects in the biotech industry.
Have questions about whether you need to redesign your website? Schedule a consultation with a DAP expert today and find out what we can do for your business.
We Deliver On-Time and On-Budget. DAP doesn’t just offer world-class Chicago web design services. We also deliver responsive, optimized websites according to a strict schedule and budget agreed upon in advance. Our experience enables us to set realistic benchmarks, which we stand by, without the delays and overages that some of our customers have experienced in the past.
We’re Award-Winning. Awards aren’t the be-all-end-all of Chicago web design services … but they sure don’t hurt. Our Chicago web design services have earned awards from many organizations. It’s gratifying. Not as gratifying as the positive feedback from our clients … but we’re pleased to be recognized by our peers. We see our awards as a high standard that we strive to live up to.
We’re Future-Focused. Web design is an inherently future-focused enterprise by necessity. Failing to keep an eye on the ball can result in a website that becomes outdated quickly. We’re constantly on the lookout for ways to future-proof our Chicago web design services, making websites that serve as profit engines for our clients for years to come.
Book a meeting directly here
No Chicago web design agency succeeds by winging it. Journeys require roadmaps, and the concept phase of your web design project is the process of building that roadmap. At no point in your web build will there ever be confusion about what’s next, what we’re trying to accomplish, what we’re building toward in crafting the perfect digital experience for your brand.
We start by getting feedback from stakeholders and customers, identifying objectives, analyzing competitors, and building a “wish list” of website functions. We then assemble a plan for a digital experience that checks all the boxes in a logical sequence, forming an outline of the perfect user experience and customer journey.
The design phase is when DAP’s flair for visual artistry bears dividends. Our expert Chicago web design team begins to assemble a working model of what your site will look like, seamlessly incorporating logos, split-tested color palettes, high-definition image and video assets, and a sense of balance and aesthetics. Our goal is to envision a website that is not just functional, but unique and beautiful.
“Wow factor” is another key component to providing an outstanding user experience. We plan our sites to include reveals, animations, and micro-interactions that make the site feel like a living thing, an active and immersive experience. We integrate this “wow factor” with an eye toward maintaining site performance and SEO.
When your Chicago web design service enters into the development phase, our coding and WordPress teams take the roadmap created in the design phase and put it into action. We have defined the functions each page and subpage is meant to serve … now it’s time to craft a digital experience that actually implements those functions.
Our developers follow the approved designs, with fine attention to detail. The finished site must be mobile-responsive, fast-loading, and optimized for SEO with proper header nesting, meta tagging, and alt text. We also develop sites with an eye toward ADA compliance and scalability—your website must be accessible, and able to be expanded upon.
Once the development phase has ushered the site through prototyping, split-testing, and user testing, it’s time to launch! We debut your new digital experience with all the fanfare it deserves—a website that both looks beautiful and pulls its weight, a website your brand can be proud of.
Our Chicago web design services don’t stop there, however. Websites require constant updating and maintenance to remain relevant. Our designers and developers stay on the job to tweak the site aesthetically, iron out bugs, respond to user feedback, and deploy an ongoing content strategy.
Now that your beautiful and functional new website is up and running, the next step is to actually put it to work. Your website isn’t just for looks—it’s the focal point for a digital marketing strategy where all roads lead back to your digital experience, calibrated to the customer and optimized to convert.
Before your website can do this important job for your brand, your target audience must find the website. Our Chicago web design service includes careful attention to on-page and technical SEO. The next step is a backlinking and content marketing campaign to build your domain’s authority and improve its organic search rankings. This strategy can be paired with a digital marketing strategy through the use of paid ads and other top-of-funnel tactics to bring traffic to your exquisite new website.
