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Have questions about your next Chicago analytics project? Schedule a consultation with a DAP analytics expert today and find out what we can do for your Chicago business.

Michael Reddy
Chicago, Illinois
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Why Chicago Companies Choose Us For Their Next Analytics Project

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We’re Experienced.

No Chicago analytics team has the experience and depth of talent of DAP. Our team includes thought-leaders in analytics dating back to the earliest days of online data collection. They know the history of analytics, understand the present state of data collection, and have an eye on its future.

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We’re On-Time and On-Budget.

We know how hard it is to work with vendors that promise the world and don’t deliver. We stand by our estimates and commit ourselves to avoiding delays and cost overruns. If we tell you how much and how long, you know those are figures you can count on.

Planning Team
Team Analysis
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We’re Award-Winning.

Our Chicago analytics experts have received numerous local, national, and international accolades for their expertise in data collection and interpretation. We don’t like to brag, but if you want to work with the best, the proof is right there on our trophy mantle.

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We’re Focused on the Future.

Data is a fast-moving industry. What works today won’t necessarily work tomorrow. In addition to understanding what analytics have been in the past and are today, we focus like lasers on where data analytics are going.

Our Analytics Work

athena health


  • 140% increase in revenue-to-date
  • 40% increase in app engagement
  • 36% increase in surveys taken by the 2M+ doctors
    on the app
View case study
Dickson left computer


  • 10% increase in total leads YoY
  • 18% reduction in bounce rate
  • 71% increase in email click-through rate
  • 3x increase in form conversion rate
View case study
Frommer's website


  • 5.2X improvement in time on site
  • 39% increase in effective Cost Per Thousand Impressions (eCPM) revenue
  • 200K subscribers receive the newly optimized email campaign
View case study
Sigos' website displayed on a desktop


  • Redesigned client’s website in less than 90 days
  • Improved lead generation across desktop and mobile
  • Strengthened SEO rankings for key services
View case study
mindSHIFT's homepage shown on desktop


  • 300% increase in lead generation through a successful A/B test on the client’s product detail page
  • 25% increase in "request a quote" leads within one month of redesign launch
  • 31% increase in quote to sales ratio after the design overhaul
View case study
Two different sections of AIVA app shown of a mobile device


  • 39% of all users at least doubled their click through with newly built notification system
  • Built an innovative AI-driven app
  • Used A/B tests to overhaul UI/UX and determine the experience which led to the highest conversion rate
  • Validated market adoption pre-launch
View case study

Want to meet with our team?

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Why work with us on your
next Chicago Analytics project

Data-Driven Strategy

DAP didn’t build a world-class Chicago analytics team based on lucky guesses, and your organization won’t rely on lucky guesses either if we have anything to say about it. Data doesn’t lie—reliable analytics tell you what your customers are doing, how your software or website is working. We rely on data, and we have the experience and expertise to put data on your side as well.

We start with an audit of your current analytics architecture, then present a detailed report of recommendations of needed features, current user behavior, areas for possible testing, and suggested event taxonomies. The goal of our Chicago analytics services is to give you an unvarnished, no-nonsense report of where you stand, and where you could go by tracking the right analytics.

UX Design

Laser-focused on UX

Data is great, but let’s not forget why we’re collecting all of this data. When properly executed, good data analytics tell you how your users are interacting with your site. User behavior can help identify problem areas, as well as successful elements to replicate.

Do visitors tend to bounce back quickly from one page? How can the UX be improved to keep them there? Spend a long time on another page? What is working that can be duplicated? No one is clicking on the CTA? How can it be improved? Every data point DAP’s Chicago analytics team collects plays a role in strategizing for the improvement of UX.

Detailed Testing

There’s an art and a science to running tests and interpreting the analytics. Many organizations get it wrong, which is a shame because it’s indispensable. Deploying and testing features is the only way to get user feedback and determine if the features are working. Analytics gather that feedback without you having to look over the shoulder of every user.

DAP’s Chicago analytics team devises and deploys focused A/B and multivariate tests to identify the most effective user journey. We identify bottlenecks, eliminate friction, and present you with a validated UI that puts you far ahead of your competition.

Google Business
UX Design Team

Customized Reporting

Generally speaking, the more data you gather, the more reliable the results. So how do you make sense of a vast collection of data and extract coherent results? Business intelligence is the tech sector aimed at deriving actionable solutions from huge data sets.

DAP’s Chicago analytics team consists of experts in the field of business intelligence. We use cutting-edge BI methods to produce detailed, user-friendly, interactive analytics reports full of news you can use.

Ongoing Support

Once the strategy is in place and the analytics installed, the work is only beginning. Collecting and interpreting data is an ongoing process, and DAP’s Chicago analytics team is with you every step of the way. There’s always room for improvement, and we help you find it.

Our ongoing support for your analytics strategy includes continuous monitoring and periodic reporting on the data collected, as well as of the analytics architecture itself. We’re here to fix problems, add features, and adapt your analytics strategy to ongoing needs. We help you turn data-collection failures into successes, and build on your current successes to safeguard tomorrow’s prosperity.

Analytics company
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