Few industries stand to benefit from data analytics more than the healthcare industry. In the move to digital, retail, and telehealth models, medical providers can no longer be assured of a captive audience of patients and care-seekers. They have to compete in a digital environment and can’t ignore user-behavior trends—exactly the kinds of things you need analytics to track.

More so than marketing and building a patient journey, data collection is revolutionizing the way that care is provided. Doctors and other care providers have access to a wealth of user-generated data collected by wearable devices, SaMD, and IoMT devices. All of that data is inert without the systems necessary to collate and interpret it. 

DAP’s Chicago data analytics experts help healthcare providers sort out their data-collection architecture so they can attract more patients, and render better care once the patients enter their system. 

Implementing healthcare data analytics can benefit providers in many ways, including:

• Gaining Market Share. Leverage data to understand what kind of care is in demand and how to optimize the delivery of that care; what specialties to pursue, where to expand, and more.
• Deliver Better Insights to Providers. Give physicians and other healthcare providers better visibility into patient behavior, providing actionable data that can inform paths to better healthcare outcomes.
• Improving the Patient Experience. Acquire practical information about how patients use your digital tools and how you can improve them. 

Healthcare companies must comply with exacting HIPAA standards in the collection and storage of data. DAP’s Chicago analytics team are HIPAA experts, experienced in building and maintaining a compliant analytics system.

Government data collection is a sensitive subject, to put it mildly, but government organizations can use benign user data to improve services and transparency in any number of ways. The key mandate of governments is to help constituents, dispense justice, and provide order and accountability. Data analytics help governments understand their constituents and their interactions with the government, making it easier for public servants to serve.

DAP has helped numerous local, state, and federal government agencies put the power of analytics to use for the public good. Advantages that bureaus and agencies reap from our Chicago analytics services include:

• Improved Decision Process. Decisions aided by real-time data, avoiding guesswork and making it harder to avoid facts and favor agendas.
• Increased Productivity. Informed decisions lead to better, more rapid service delivery. 
• Enhanced Transparency. Centralized data access makes it easier for governments to meet their mandate of transparency by making public records easily accessible.

Reduced Costs. Data analytics automate processes that governments once expended personnel hours on, reducing costs, freeing up budgets, and creating savings that can be passed on to taxpayers or other programs.

As fintech companies disrupt old standards and financial institutions adapt to become more customer-oriented, the importance of data collection cannot be overstated. Insights into customer behavior can be gleaned from every transaction and interaction, then used to create a better, more personalized customer experience. 

Analytics help bring vast swarms of activity in digital finance under control, reducing them to manageable figures that tell coherent stories and point to actionable insights.

DAP’s Chicago analytics services help financial and fintech institutions:

• Customize the User Experience. Insights into customers’ age, location, income, location, and marital status can be used to assess risk levels and generate customized, empathetic user journeys with targeted product recommendations. The result—more conversions, more customers.
• Offer Better Customer Service. One of the key benefits of data analytics for financial institutions is the digital record of all banking activity, which can be used to identify anomalies and provide rapid, responsive support.
• Improve Security. Data analytics can be paired with fraud-detection algorithms that recognize anomalous transactions, providing alerts to both personnel and the user that a transaction might be vulnerable to attack.

The education industry has always depended on data to understand students, evaluate teachers, and track progress toward fulfilling the mandate of a school or university. As education joins the exodus to digital, that’s more true than ever. 

Digital learning tools can be armed with analytics to track student and teacher behavior down to the most minute details, while student outcomes and teacher performance can be tracked with both accuracy and precision.  

DAP is a leader in the field of education analytics. Our Chicago analytics team has devised and deployed data collection and reporting systems for some of the most prestigious universities, high-impact schools, and industry-leading digital learning companies. 

DAP can help educational institutions deploy analytics to track:

• Student Growth Metrics. Big data and e-learning are a revolution in quantifying student learning progress. Rather than boiling down and sorting students to one number on a standardized test, analytics create a much more complete and holistic picture of each individual student, identifying strengths to nurture and weaknesses ripe for intervention.
• Human Capital Analytics (HCA). DAP helps educational institutions track meaningful metrics of human capital, including the performance of teachers, effectiveness of administrators, and efficiency of support staff.
• Predictive Analytics. Analytics can do more than just tell you where you are—they can help you predict where you are headed. This includes predictions of how students will perform in standardized tests, whether your student body as a whole meets established educational benchmarks, and budgetary projections.

Ecommerce was one of the industries that first made the power of analytics known to the world. The discovery that you could track user interactions, use data to improve customer journeys, quantify the results of digital marketing so you would always know if you were “buying” customers for less than the revenue they generated–it was an earthquake in the global economy, one that we are still feeling today.

Ecommerce remains popular precisely because you can quantify everything. DAP’s Chicago analytics team can rig every corner of your business architecture with data traps that tell you who your customers are, what they care about, what they are looking at when they decide to buy, where in the customer journey they are making the decision not to buy and need more persuasion. 

Properly executed, Ecommerce analytics are a window into every aspect of your buyer funnel to identify problem areas, fix them, and get real-time input as to whether the fixes work. DAP analytics solutions for Ecommerce stores include:

• Inbound Marketing Analytics. Determine the ROI on your inbound marketing campaigns down to the penny. A/B testing is especially effective for testing ad creative to reduce your cost of customer acquisition even further. 
• Customer Lifetime Value. Track customer metrics long-term—not just the initial sale, but upsells, cross-sells, and repeat business. Your “customer lifetime value” (CLV) may be a lot higher than you think, and it may justify more aggressive marketing. 
• Time on Page. Tracking time-on-page metrics makes it clear which content pages are pulling their weight, and which ones are dead weight. 
• Shopping Cart Analytics. Tells you which products are in demand and which product pages are prompting customers to take action.
• Conversion Ratios. Determine how many visitors to your site take action toward purchase. Improve the persuasiveness of your website, and watch conversion ratios tick up in real time. 
• Email Marketing Analytics. Email marketing is critical to eCommerce, a key avenue of lead-conversion, upsells, cross-sells, and increased CLV. DAP installs industry-leading analytics everywhere in your customer journey, including follow-up emails.

Analytics have been a boon to every manufacturing operation that has adopted them. The manufacturing process is filled with quantifiable data, from supply chain stats to operational measurements to output calculations. Historically, much of this data was hidden in the system, impossible to calculate or make sense of en masse. 

Digital data analytics and AI business intelligence algorithms have changed all that. DAP’s analytics solutions for manufacturing enterprise wring coherence from the noise. From intake to output, a wealth of data is hiding in your facility, pointing the way to increased efficiency, greater output, cost savings, and enhanced profits. 

Elements of our manufacturing analytics solutions include:

• Unify All Your Data in One Place. No more scattered collection sites or multiple back-offices—all your data available though one convenient, cross-departmental portal. 
• Intuitive UI. No crowded, cumbersome charts to parse through to get to the good stuff. We provide an intuitive user interface that even the non-tech-savvy stakeholders can use to quickly find the most relevant stats.
• IoT Integration. Much of the data collection that happens on factory floors happens thanks to Internet of Things (IoT) devices. DAP integrates all IoT data collection tools into a unified back office—even devices of different makes and models.
• Sales Logistics. Track customer behavior, create buyer personas, calibrate the buyer journey, and make projections of marketing ROI and CLV.

The data of running a law firm often flies under the radar for most attorneys. For a profession that depends on evidence, this is a loss. By leveraging insights revealed by data, law firms can enhance their firm’s profitability, processes, and ability to serve clients.

DAP’s Chicago analytics experts know how to extract actionable data from unexpected corners of legal operations, tracking KPIs that reveal actionable business intelligence and suggest remedial actions.

Analytics can help a law firm track:

• Efficiency. Find out which of your processes are burning personnel hours that could better be used elsewhere. Leaning up operations is a key driver of profitability for law firms.
• Audience Trends. Data can reveal the direction of consumer activity, enabling you to position your firm to prosper in light of emergent trends. 
• Marketing Effectiveness. Law firms benefit significantly from inbound marketing. Analytics can tell you which marketing campaigns are working, which need to be improved or scrapped, which ad creative works, which sources of marketing produce more revenue than they cost.

DAP’s Chicago analytics experts install integrated, automated data analytics that put the information your firm needs to know front and center.

Any professional service agency that has not put the power of data to work for them is simply leaving money on the table, ignoring their biggest opening for growth. This goes for accountants, consultants, engineers, architects, and IT vendors. Without analytics, you have no idea how your clients are responding to your marketing materials or how well your website converts clients to leads. All you know is that it’s working or not working, but you don’t know why or what needs fixing. 

Analytics can help professional service providers paint a picture of their ideal customer, and then use that profile to laser-target them with marketing materials. Analytics can help you A/B test your marketing creative and home in on the perfect message that gets them clicking, converting, buying.

DAP’s Chicago analytics team can help professional service providers all over the world deploy analytics architecture to: 

• Track Project Data from Multiple Sources. No more jumping from dashboard to dashboard, no more busy-work compiling data into a coherent form. All your project data in one convenient location. 
• Guide Business Decisions Based on KPIs. Determine which KPIs make the most difference, then develop a strategy of how to influence them.
• United Data Reporting into One Platform. Visually-rich, user friendly, suitable for employees and clients. 

Any professional services vendor who relies on guesswork is at a critical disadvantage. Agencies that use data as their guide can right their revenue flow and turn it into a well-oiled machine.

Advances in biotech save and lengthen lives. Advances in biotech also depend on data, which means lives depend on the data collected by the biotech industry. As thought leaders in biotech data and marketing for years, DAP takes a special interest in the development of data architecture for disruptive biotech innovators. 

Proper use of data analytics in biotechnology enables faster access to key insights, speeding up research studies and breakthroughs without incurring additional risk. This applies to research on new drugs and vaccines, new medical devices, and cutting edge practices like stem cell work and gene therapy. 

Biotech companies face heavy regulatory burdens in the pursuit of life-saving innovations. DAP’s Chicago analytics team helps these enterprises meet those burdens with orderly, accurate data reporting solutions that allow them to focus on their live-saving missions. 

DAP’s analytics solutions help biotech industry leaders: 

Understand Customer Journeys. Gain a deeper understanding into how your potential customers are interacting with your brand, and what you can do to better encourage conversion.

Identify Process Inefficiencies. Obtain insight into potential improvements in your digital process that could boost efficiency and create savings.

Get Insights Faster. Streamline data analysis to deliver actionable insights on a faster timeline that can inform future decisions.

DAP has unique experience developing sophisticated analytics solutions for precision medicine, clinical development, biology, chemistry, and screening.