Comprehensive content strategy yields major SEO gains

E-commerce

Content Marketing
Digital Strategy

Background

Facing intense competition from similar e-commerce sites that had made significant content marketing investments, personalized star map retailer Twinkle in Time chose DAP to increase its online visibility for search terms tailored to their target audience.

Discovery

In order to boost our client’s organic search rankings, DAP formulated a content strategy which focused on their most important buy-oriented search terms, appealing to customers seeking comparable products.

Solution

We focused on creating a program of engaging content centered around high-converting keywords possessing more than 60,000 monthly searches. This strategy helped establish the client’s domain as authoritative and trustworthy, propelling it to the top of Google’s search results for many sought-after keywords.