Comprehensive content strategy yields major SEO gains
E-commerce
Background
Facing intense competition from similar e-commerce sites that had made significant content marketing investments, personalized star map retailer Twinkle in Time chose DAP to increase its online visibility for search terms tailored to their target audience.
Discovery
In order to boost our client’s organic search rankings, DAP formulated a content strategy which focused on their most important buy-oriented search terms, appealing to customers seeking comparable products.
Solution
We focused on creating a program of engaging content centered around high-converting keywords possessing more than 60,000 monthly searches. This strategy helped establish the client’s domain as authoritative and trustworthy, propelling it to the top of Google’s search results for many sought-after keywords.
- Designed a comprehensive content strategy
- Used analytics to create a traffic-driven keyword “universe”
- Provided detailed tracking of shifts in keyword rankings
Results
35+
point increase in Domain Rating (DR) within six months
354
ranking keywords for the client’s website after one month
10K+
unique visitors gained within six months
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