
Comprehensive content strategy yields major SEO gains


Background
Facing intense competition from similar e-commerce sites that had made significant content marketing investments, personalized star map retailer Twinkle in Time chose DAP to increase its online visibility for search terms tailored to their target audience.
Discovery
In order to boost our client’s organic search rankings, DAP formulated a content strategy which focused on their most important buy-oriented search terms, appealing to customers seeking comparable products.
Solution
We focused on creating a program of engaging content centered around high-converting keywords possessing more than 60,000 monthly searches. This strategy helped establish the client’s domain as authoritative and trustworthy, propelling it to the top of Google’s search results for many sought-after keywords.
- Designed a comprehensive content strategy
- Used analytics to create a traffic-driven keyword “universe”
- Provided detailed tracking of shifts in keyword rankings
Results
35+
point increase in Domain Rating (DR) within six months
354
ranking keywords for the client’s website after one month
10K+
unique visitors gained within six months

See our other work

Financial services
Assured
DAP elevated Assured’s presence at the premier InsureTech tradeshow, deploying geo-location ads and expert retargeting strategies post-event, leading to multiple million-dollar deals. Unlock unprecedented growth with our powerhouse strategic promotion solutions!
Read more

Professional Services
Liventus
We achieved a 30% increase in Sales Qualified Leads (SQLs) year-over-year for Liventus, an Illinois-based custom software development agency. Our Fractional CMO & SEO experts collaborated with the Liventus leadership team to design and implement a content strategy tailored to attract Chicago businesses looking for custom software development services to the Liventus website. Our goal was to boost Liventus’ leads from fintech, healthcare & retail enterprise clients, focusing on attracting Chicago-based companies.
Read more

Software as a Solution
Financial services
KYROS
DAP helped KYROS, a fintech SaaS platform, to create & execute an optimized marketing strategy to generate high-value leads.
Read more

E-commerce
Bella+Canvas
DAP helped Bella+Canvas achieve a 9.65X return on marketing spend across SEO, paid media, and email marketing.
Read more

Software as a Solution
DecisionLink
We achieved a remarkable 200% increase in Sales Qualified Leads year over year for DecesionLink by meticulously rebranding the DecisionLink platform, implementing a refined SEO strategy, and strategically aligning marketing with sales enablement efforts tailored to SaaS-focused buyer personas.
Read more

E-commerce
Sanctuary Clothing
DAP helped Sanctuary achieve a 4.2X ROAS, an 80% increase in organic traffic, and a 70% increase in Ecommerce conversion rate.
Read more