Comprehensive content strategy yields major SEO gains
E-commerce
Background
Facing intense competition from similar e-commerce sites that had made significant content marketing investments, personalized star map retailer Twinkle in Time chose DAP to increase its online visibility for search terms tailored to their target audience.
Discovery
In order to boost our client’s organic search rankings, DAP formulated a content strategy which focused on their most important buy-oriented search terms, appealing to customers seeking comparable products.
Solution
We focused on creating a program of engaging content centered around high-converting keywords possessing more than 60,000 monthly searches. This strategy helped establish the client’s domain as authoritative and trustworthy, propelling it to the top of Google’s search results for many sought-after keywords.
- Designed a comprehensive content strategy
- Used analytics to create a traffic-driven keyword “universe”
- Provided detailed tracking of shifts in keyword rankings
Results
35+
point increase in Domain Rating (DR) within six months
354
ranking keywords for the client’s website after one month
10K+
unique visitors gained within six months
See our other work
Legal
Hays Firm: Probate Attorney in Chicago
After one year of working with DAP, Hays saw a 172% increase in organic traffic and a 61% increase in engaged sessions! The client ranks on page #1 of search results in Chicago for keywords like “estate lawyer,” “trust law firm,” “estate litigation lawyer,” and 1000s of other relevant keywords.
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Professional Services
Trivia Nation
Through a targeted local SEO and effective content strategy, our Fractional CMOs helped Trivia Nation become an industry leader in the entertainment services niche of trivia nights by increasing organic search traffic to the website by 5X, increasing SQLs by 47% and improving lead and sales nurturing in less than one year.
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Professional Services
IBEX Business Brokers
DAP secured rankings in the top 3 organic positions in Austin & Houston, in less than 90 days! We helped the client get a 77% increase in organic traffic within six months. 300% increase in leads within a year.
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Legal
Jacko Law Group
DAP has helped JLG rejuvenate its website traffic and leads through SEO, paid search, website improvements, and marketing automation.
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Software as a Solution
Healthcare
Oklahoma Interventional Spine & Pain
Increased patient enrollment for a pain management clinic with 3 locations in Oklahoma by three times in 20 months.
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E-commerce
Sanctuary Clothing
DAP helped Sanctuary achieve a 4.2X ROAS, an 80% increase in organic traffic, and a 70% increase in Ecommerce conversion rate.
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