Comprehensive content strategy yields major SEO gains
Background
Facing intense competition from similar e-commerce sites that had made significant content marketing investments, personalized star map retailer Twinkle in Time chose DAP to increase its online visibility for search terms tailored to their target audience.
Discovery
Solution
- Designed a comprehensive content strategy
- Used analytics to create a traffic-driven keyword “universe”
- Provided detailed tracking of shifts in keyword rankings
Results
See our other work