Comprehensive content strategy yields major SEO gains
E-commerce
Background
Facing intense competition from similar e-commerce sites that had made significant content marketing investments, personalized star map retailer Twinkle in Time chose DAP to increase its online visibility for search terms tailored to their target audience.
Discovery
In order to boost our client’s organic search rankings, DAP formulated a content strategy which focused on their most important buy-oriented search terms, appealing to customers seeking comparable products.
Solution
We focused on creating a program of engaging content centered around high-converting keywords possessing more than 60,000 monthly searches. This strategy helped establish the client’s domain as authoritative and trustworthy, propelling it to the top of Google’s search results for many sought-after keywords.
- Designed a comprehensive content strategy
- Used analytics to create a traffic-driven keyword “universe”
- Provided detailed tracking of shifts in keyword rankings
Results
35+
point increase in Domain Rating (DR) within six months
354
ranking keywords for the client’s website after one month
10K+
unique visitors gained within six months
See our other work
E-commerce
Sanctuary Clothing
DAP helped Sanctuary achieve a 4.2X ROAS, an 80% increase in organic traffic, and a 70% increase in Ecommerce conversion rate.
Read more
Marketing
PartySlate
Helped PartySlate become an industry leader in the events management space by increasing the organic traffic to their website by 12X, from 30,000 to 370,000 a month in two years.
Read more
Professional Services
Unity Communications
Helped a 13-year-old company double revenue & headcount and reach position 2,248 of the Forbes 5,000 fastest growing companies through the power of SEO & conversion rate optimization within 18 months.
Read more
Education
LadyBug & Friends Daycare and Preschool
Digital Authority Partners helped double enrollment in less than 2 years for 8 daycare locations in the Chicago area.
Read more
Healthcare
Geode Health – Mental Health Services
Increased patient enrollment for a mental health provider with 20+ locations across the US.
Read more
E-commerce
Fresh Thyme
Comprehensive local SEO strategy pays immediate dividends for grocery retailer
Read more