An omnichannel experience for a pioneering medical device

Healthcare

Analytics

Design

Marketing

Product Development

Product Management

Voice

Omron app dashboard displayed on mobile device

Health measurements within the Omron app displayed on mobile device

Background

Omron created the world’s first wearable, FDA-approved blood pressure monitor. They wanted to further integrate their product into customers’ health journey with an omnichannel digital experience supporting multiple user touch points, including a mobile app and Amazon Alexa integration.

Discovery

Given the frequent resistance people have to adopting healthy habits, we knew the end product had to be sufficiently user-friendly to inspire daily use. Digital Authority Partners conducted focus groups, scrutinized product analytics, and extensively analyzed the industry at large to define a Phase One digital experience that would encourage user engagement.

Solution

We leveraged our findings to create a smartwatch-friendly app, website and Alexa integration that delivered an intuitive interface and natural, voice-enabled Alexa interaction. This seamless user experience makes blood pressure information readily accessible for users while allowing them to set reminders and educate themselves with tips about cardiovascular health.