Omron

Digital Authority Partners helped Omron create an omnichannel digital experience for their FDA-approved wearable blood pressure monitor. This led to a 4X increase in sales compared to projections and earned accolades like Best of CES and Time Innovation of the Year. DAP developed a seamless experience with an intuitive mobile app, Alexa integration, and voice-enabled flows to drive user engagement, enhancing daily health monitoring. The collaboration positioned Omron as a leader in digital health innovation.

the sales originally projected

4X

Awards including Time innovation of
the year, Top 100 global awards, & Best of CES

First FDA-approved watch-based
blood pressure monitoring

An omnichannel experience for a pioneering medical device

Healthcare

Design

UX

Marketing

Analytics

Product Management

Product Development

Voice

Omron app dashboard displayed on mobile device

Health measurements within the Omron app displayed on mobile device

Background

Omron created the world’s first wearable, FDA-approved blood pressure monitor. They wanted to further integrate their product into customers’ health journey with an omnichannel digital experience supporting multiple user touch points, including a mobile app and Amazon Alexa integration.

Discovery

Given the frequent resistance people have to adopting healthy habits, we knew the end product had to be sufficiently user-friendly to inspire daily use. Digital Authority Partners conducted focus groups, scrutinized product analytics, and extensively analyzed the industry at large to define a Phase One digital experience that would encourage user engagement.

Solution

We leveraged our findings to create a smartwatch-friendly app, website and Alexa integration that delivered an intuitive interface and natural, voice-enabled Alexa interaction. This seamless user experience makes blood pressure information readily accessible for users while allowing them to set reminders and educate themselves with tips about cardiovascular health.

Defined an analytics-driven Phase One product roadmap
Created natural Alexa user flows and voice interaction
Delivered an intuitive user experience across all relevant platforms

Results

Smartwatch app awarded “Best of CES,” 2019

Three year product roadmap

Native mobile app and Alexa integration enhance the user experience

Blood pressure assessment within the Omron app displayed on mobile device

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