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Case Studies
Omron

Omron

An omnichannel experience for a pioneering medical device

Smartwatch app awarded “Best of CES,” 2019
Three year product roadmap
Native mobile app and Alexa integration enhance the user experience
Omron company logo

An omnichannel experience for a pioneering medical device

icon-healthcare Healthcare
Product Management
Marketing
Design
Analytics
UX
Voice
Product Development
Omron app dashboard displayed on mobile device
 
Health measurements within the Omron app displayed on mobile device

Background

Omron created the world’s first wearable, FDA-approved blood pressure monitor. They wanted to further integrate their product into customers’ health journey with an omnichannel digital experience supporting multiple user touch points, including a mobile app and Amazon Alexa integration.

Discovery

Given the frequent resistance people have to adopting healthy habits, we knew the end product had to be sufficiently user-friendly to inspire daily use. Digital Authority Partners conducted focus groups, scrutinized product analytics, and extensively analyzed the industry at large to define a Phase One digital experience that would encourage user engagement.

Solution

We leveraged our findings to create a smartwatch-friendly app, website and Alexa integration that delivered an intuitive interface and natural, voice-enabled Alexa interaction. This seamless user experience makes blood pressure information readily accessible for users while allowing them to set reminders and educate themselves with tips about cardiovascular health.
  • Defined an analytics-driven Phase One product roadmap
  • Created natural Alexa user flows and voice interaction
  • Delivered an intuitive user experience across all relevant platforms

Results

Smartwatch app awarded “Best of CES,” 2019
Three year product roadmap
Native mobile app and Alexa integration enhance the user experience
Blood pressure assessment within the Omron app displayed on mobile device

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Digital Authority Partners
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Digital Authority Partners
420 West Huron, 1st Floor
Chicago, IL 60654
(312) 820-9893
[email protected]

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