Omron Healthcare
Omron Healthcare set out to build something the market had never seen, a blood pressure monitor people could wear on their wrist. They came to Digital Authority Partners to design the digital experience around it. We built the smartwatch app, the supporting website, and the Amazon Alexa voice integration that made daily heart-health tracking feel simple. The result was a 4X increase in sales over projections and a product that earned TIME’s 100 Best Inventions of 2019, Best of CES, and a Red Dot Product Design Award.
Omron Healthcare is a global leader in personal heart-health technology and the maker of the world's first FDA-cleared wearable blood pressure monitor. Its devices help millions of people track and manage their cardiovascular health at home.
Project Summary
Omron Healthcare partnered with Digital Authority Partners to launch the digital experience for HeartGuide, the first wearable blood pressure monitor cleared by the U.S. Food and Drug Administration. The work covered product strategy, user experience design, app and website development, voice integration, and analytics.
Over a multi-year roadmap, DAP turned a breakthrough medical device into an easy daily habit. The connected experience helped Omron beat its sales projections four times over and collect the industry’s top innovation awards.
The Challenge
New Product Category A Category With No Blueprint
HeartGuide was the first of its kind. No competitor had shipped a wearable blood pressure monitor, so there was no proven digital playbook to follow. Omron had an opening to define what the experience should be.
Daily Adherence Turning a Device Into a Daily Habit
Heart health depends on consistent measurement. People often resist new health routines, so the app needed to make checking blood pressure feel quick, clear, and worth returning to each day.
Omnichannel Experience One Experience Across Watch, Web, and Voice
Readings had to stay consistent whether a user checked the watch app, the website, or asked Alexa. Each touchpoint needed to feel like part of the same product.
Medical-Grade Trust Clinical Accuracy Made Easy to Use
A cleared medical device carries a high bar for accuracy and compliance. The challenge was presenting clinical data in a way that felt as friendly as any consumer wearable.
How we Helped Omron Healthcare
An Analytics-Driven Product Roadmap
Before writing a line of code, we studied how people manage their heart health. DAP ran focus groups, reviewed product analytics, and analyzed the wider market to shape a Phase One experience built for daily use.
- Ran focus groups with target users
- Reviewed product and behavioral analytics
- Mapped a three-year product roadmap
- Prioritized features that drive daily engagement
A Smartwatch App Built for Daily Use
The app puts a blood pressure reading two taps away. We designed a clear interface that shows trends, sets reminders, and teaches users about cardiovascular health without clutter.
- Designed an intuitive watch-first interface
- Built reminders for consistent measurement
- Surfaced trends and heart-health education
- Kept clinical data simple to read
A Voice Experience Through Amazon Alexa
We extended HeartGuide beyond the screen. Natural Alexa flows let users check readings and reminders hands-free, which fits the device into everyday routines at home.
- Created natural Alexa voice flows
- Enabled hands-free reading checks
- Connected voice to the same user data
- Designed for everyday home routines
A Connected Experience Across Every Touchpoint
App, website, and voice all draw from one source of truth. DAP tied the three together so a reading looks and behaves the same wherever a user finds it.
- Unified data across app, web, and voice
- Aligned design language on every platform
- Built a responsive supporting website
- Set up analytics to guide improvements
What we Achieved
HeartGuide sold four times beyond Omron’s original projections. The connected experience helped a first-of-its-kind device find its audience fast.
TIME named HeartGuide to its list of the 100 Best Inventions of 2019, recognizing it among the year’s most important new products.
HeartGuide launched at CES 2019 and stood out as a top award winner, putting Omron at the front of digital heart-health innovation.
The Red Dot Award: Product Design 2019 honored HeartGuide’s design, validating the user experience DAP helped shape.
HeartGuide was the first wearable blood pressure monitor cleared by the U.S. Food and Drug Administration, the breakthrough that opened an entirely new category of heart-health devices.
