Local SEO drives higher traffic and engagement to software agency
Technology
Professional Services
Background
Table XI, a Chicago-based custom software development company, wanted to improve the quantity and quality of leads generated via its website, attracting a more targeted customer group. Table XI contracted DAP to drive this business goal and implement the necessary improvements to boost local Chicago traffic and increase conversions for Table XI.
Discovery
DAP conducted a comprehensive site audit and web analysis. DAP reviewed Table XI’s landing pages and SEO performance, examining local listings, broken links, meta descriptions, and keyword rankings. We determined on-page and technical SEO optimization were required. DAP crafted a plan to boost Table XI’s technical SEO performance and local keyword rankings with a substantial number of site enhancements, while also working towards Table XIs long-term goal of attracting more Chicago customers to their site. With a clear idea of the fixes necessary, DAP got to work implementing them.
Solution
DAP built and deployed a landing page for Table XIs mobile development services optimized for local search to achieve more prominent placement in Chicago-area searches and increase conversions.
DAP also resolved broken links, optimized meta data for over 100 pages, and improved page titles, significantly boosting Table XI overall site performance in under two months. Finally, DAP standardized local business listings, overhauled TXI’s Google My Business profile, and introduced pages optimized for local-search relevant keywords to bring more organic Chicago traffic to TXI. DAP continues to work with Table XI to rank for targeted local keywords and increase conversions.
DAP also resolved broken links, optimized meta data for over 100 pages, and improved page titles, significantly boosting Table XI overall site performance in under two months. Finally, DAP standardized local business listings, overhauled TXI’s Google My Business profile, and introduced pages optimized for local-search relevant keywords to bring more organic Chicago traffic to TXI. DAP continues to work with Table XI to rank for targeted local keywords and increase conversions.
- Created an optimized mobile app development landing page
- Conducted a complete site audit and analysis
- Resolved all technical SEO issues uncovered in audit
- Delivered content optimized for local SEO traffic
- Optimized Table XI’s Google My Business page
- Standardized local business listings
Results
14%
increase in pageviews
20%
increase in organic traffic
10%
decrease in site-wide exit rate
6%
more sessions per user
