SEO and content strategy drive business results for medical device software firm
Orthogonal is a leading software design and development firm that builds companion software for medical devices. They enlisted DAP to bring in more qualified traffic and improve engagement with high-value prospects through content marketing.
- Conducted a content and technical SEO audit
- Researched keywords and article topics relevant to Orthogonal’s target audience
- Created and published SEO-optimized technical content
- Recommended technical SEO fixes for Orthogonal’s website
- Monitored and optimized content marketing efforts
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