Orthogonal

Digital Authority Partners helped Orthogonal improve search rankings and website performance by implementing a targeted SEO and content strategy. This resulted in a 65% increase in page views and time spent on the site, a 43% boost in conversion rate, and a 20% drop in bounce rate. Orthogonal now ranks on page 1 on Google for multiple services, boosting visibility and engagement with key audiences in the medical device software industry.

ranking for primary keyword

Page 1

increase to both page views and time on site

65%

increase in conversion rate

43%

decrease in bounce rate

20%

SEO and content strategy drive business results for medical device software firm

Healthcare

Technology

Search Engine Optimization

Content Marketing

Background

Orthogonal is a leading software design and development firm that builds companion software for medical devices. They enlisted DAP to bring in more qualified traffic and improve engagement with high-value prospects through content marketing.

Discovery

DAP first conducted a technical SEO analysis and content audit to uncover gaps and opportunities to improve Orthoganal’s search rankings. DAP then researched key terms to determine the revenue-driving keywords to use as the foundation for Orthogonal’s content strategy.

Solution

DAP executed a series of SEO and content marketing improvements to help boost organic search rankings and attract more qualified traffic to the Orthogonal website. We started with high-quality technical content written for Orthogonal’s target audience, and fully optimized for SEO. Additionally, we recommended a series of technical fixes to Orthogonal’s site to further improve site performance.

Conducted a content and technical SEO audit
Researched keywords and article topics relevant to Orthogonal’s target audience
Created and published SEO-optimized technical content
Recommended technical SEO fixes for Orthogonal’s website
Monitored and optimized content marketing efforts

Results

Page 1

ranking for primary keyword

65%

increase to both page views and time on site

43%

increase in conversion rate

20%

drop in bounce rate

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