SEO and content strategy drive business results for medical device software firm
Healthcare
Technology
Background
Orthogonal is a leading software design and development firm that builds companion software for medical devices. They enlisted DAP to bring in more qualified traffic and improve engagement with high-value prospects through content marketing.
Discovery
DAP first conducted a technical SEO analysis and content audit to uncover gaps and opportunities to improve Orthoganal’s search rankings. DAP then researched key terms to determine the revenue-driving keywords to use as the foundation for Orthogonal’s content strategy.
Solution
DAP executed a series of SEO and content marketing improvements to help boost organic search rankings and attract more qualified traffic to the Orthogonal website. We started with high-quality technical content written for Orthogonal’s target audience, and fully optimized for SEO. Additionally, we recommended a series of technical fixes to Orthogonal’s site to further improve site performance.
- Conducted a content and technical SEO audit
- Researched keywords and article topics relevant to Orthogonal’s target audience
- Created and published SEO-optimized technical content
- Recommended technical SEO fixes for Orthogonal’s website
- Monitored and optimized content marketing efforts
Results
Page 1
ranking for primary keyword
65%
increase to both page views and time on site
43%
increase in conversion rate
20%
drop in bounce rate
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