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Liventus

Liventus

We achieved a 30% increase in Sales Qualified Leads (SQLs) year-over-year for Liventus, an Illinois-based custom software development agency. Our Fractional CMO & SEO experts collaborated with the Liventus leadership team to design and implement a content strategy tailored to attract Chicago businesses looking for custom software development services to the Liventus website. Our goal was to boost Liventus’ leads from fintech, healthcare & retail enterprise clients, focusing on attracting Chicago-based companies.

Increase in Sales-Qualified Leads YoY
30%
Increase Qualified Organic Traffic over one year
124%
Boost local SEO traffic to the Liventus website
350%
Client:
Liventus
Industry:
Professional Services
Bio:
With over two decades in the business, Liventus is a trusted custom software development firm, building business tech solutions for hundreds of companies.

How we helped Liventus

Digital Marketing Services
Fractional Marketing
Content Strategy
SEO Agency
National SEO Services
Local SEO Services
Technical SEO

Project Summary

Liventus reached out to Digital Authority Partners (DAP) with a specific goal in mind: to enhance their online marketing presence. Despite their two decades of consistent growth fueled by referrals, Liventus recognized the need to invest in digital marketing to generate more leads through online channels. 

Our Fractional CMO group defined a robust one-year content strategy focusing on Local and National SEO coupled with an account-based marketing strategy leveraging whitepapers and eBooks to support lead generation efforts. This collaborative strategy established Liventus as a preeminent force in the fintech, healthcare, and retail sectors and elevated their online visibility, securing top rankings on Google for “custom software development Chicago” and other critical local keywords.

Liventus
Custom Software Development

The Challenge

No clear marketing strategy

As a well-established custom software development agency in Chicago, Liventus works with large companies across the US. Their industry expertise and portfolio of case studies showcase their undeniable value to businesses in search of their services. However, Liventus needed a strategic marketing strategy to support business growth.

Limited inbound website traffic

The website wasn’t attracting any “buy-oriented” traffic from search engines. When Liventus approached Digital Authority Partners, their website was ranking for only about 120 keywords and garnered fewer than 50 organic visitors each month from search engines.

Low lead-to-conversion ratio

The original website was not tailored for optimized lead conversion. It lacked the site structure, user experience, and analytics tracking to be effective. 

icon/missing-local-lead-generation-strategy
Missing Local Lead Generation Strategy

Even though Liventus is located in Chicago and has served many Chicago companies for over 20 years, they weren’t getting online visitors from Chicago-specific search terms. People searching for terms like “software development company Chicago” or “Chicago IT solutions” weren’t finding Liventus for localized-centric search queries.

How we helped Liventus

Digital Marketing Services
— Fractional Marketing

Liventus hired DAP to outline a content strategy, to train and support the marketing department, to learn more about SEO, keyword research, best practices, and website conversion rate optimization. While Liventus had internal resources in web development, design, and analytics, by teaming up with our fractional CMO and leveraging these in-house capabilities, they were in an excellent position to improve its online marketing presence.

— Content Strategy Services

Our Fractional CMO and content team created a local and national SEO strategy for “custom software development agency” keywords. The approach included a year-long marketing roadmap focused on an SEO topic cluster, optimized landing pages, supporting content production, backlinks, and sales-boosting tools such as whitepapers, infographics, and eBooks. This strategy helped Liventus rank higher for their primary services and saw an increase in relevant organic traffic to their website.

SEO Agency
— National SEO Services

With a dedicated emphasis on Chicago, we transformed Liventus’s online presence by crafting a tailor-made, location-centric landing page optimized for “Chicago custom software development”—a keyword they hadn’t ranked for previously. The results? Liventus gained the #2 position in organic search results within just half a year, attracting over 3,000 organic visitors!

— Local SEO Services

Liventus aimed to rank for “custom software development” and “Magento software development” nationally. We created a clear roadmap to help Liventus rank for these service-oriented keywords.

— Technical SEO Agency

In the early stages of our collaboration, we identified multiple technical SEO areas of improvement for the Liventus website. From site speed to indexability issues, mobile usability, and URL structure, we collaboratively worked with Liventus to eliminate all barriers that prevented the website from properly ranking in Google search results.

casestudy-img

What We Achieved

30%
YoY Increase in SQLs
Within a year of partnering with us, Liventus experienced a 30% increase in online leads. This growth was especially noteworthy given Liventus' primary focus on enterprise clientele.
SQL
Organic Keywords
124%
Increase in Qualified National Organic Traffic to the Website in One Year
The Liventus website saw a 124% rise in qualified organic traffic nationally. Their keyword rankings expanded, moving from an initial 120 to over 1,000 across landing pages and the company blog.
350%
Increase in local SEO traffic to the Liventus website
Leveraging key software development and Chicago-specific keywords, Liventus experienced a 350% increase in local web traffic, thanks to DAP’s strategic SEO tactics.
SQL
Team Analysis

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