DAP helped KYROS, a fintech SaaS platform, to create & execute an optimized marketing strategy to generate high-value leads.
With the expertise of our fractional CMOs, we positioned KYROS, a SaaS digital platform, as the major player in the loyalty liability and actuary space. Within a span of two years post-launch, KYROS’ revenue grew into a multi-million-dollar business. We helped KYROS achieve these remarkable results by amplifying KYROS’ presence across multiple digital channels through high-level content production, SEO, website branding, and targeted email outreach. DAP orchestrated a multichannel digital marketing approach and executed a complete website redesign, securing KYROS’ pivotal role in partnerships with industry giants such as Expedia, Hawaiian Airlines, Global Hotel Alliance, Radisson and Hotels.com.
As a startup in the finance space, KYROS had a great SaaS solution. However, it did not have a strategic marketing plan to support growth.
The website was not driving any “buy-oriented” traffic from search engines. Instead, the website ranked for unrelated search terms that did not drive potential client leads.
The original website was not optimized for lead conversion. It lacked the site structure, user experience, and analytics tracking to be effective. The initial website wasn’t set up to turn visitors into customers. It missed key features, optimized layout for experience, and did not track user behavior effectively.