Medical Website Development

Great medical websites are user-friendly. They’re engaging, interactive, load fast, and work across all devices. They also contain interactive, engaging content, features, and functionality to connect with prospective patients.

Modern medical websites feature content management systems with back-end administrative interfaces. Content management systems (CMS) make it easy for non-technical users to change, update, and add content. CMS can integrate with a range of marketing, back-office, and other applications.

Many practices feature secure online patient portals where patients can complete forms, review and update information, reschedule and perform various actions.

Start by thinking about your users. Reflect on questions you most frequently hear from patients. Put yourself in a prospective patient’s shoes and consider what is important to them. Look at competitors’ sites. Write ‌what you like and dislike. Do they intuitively flow from point to point? What features do you find beneficial? Do they contain information gaps motivating you to depart to another provider’s site? Write all of your observations down. Having a clear vision of what you like and dislike, along with content, and features you believe are beneficial is the starting point for discussions with your agency.

Other points to consider are integrations, content management systems, and patient portals.

When working with an agency, ensure they are aware of the regulatory and compliance issues associated with healthcare marketing.

Americans with Disabilities Act compliance ensures that nearly 25% of all Americans with disabilities can access your site.

Consider site security. Especially if you’ll be dealing with sensitive patient data.

Finally, review any concerns about the technology stack, hosting, and data ownership. You don’t want to get locked into a contract where agency fine print makes it difficult or impossible to get out of.

Costs can vary widely depending on features and integrations. Basic medical website development ranges from $15k-$25k. Complex integrations, plugins, automation, patient portals, and apps can drive costs from $25k-$50k+. We build fully customized sites based on our client’s needs. Our team has the knowledge, skills, and capabilities to design and develop even the most complex, fully integrated, enterprise-level healthcare websites and apps. We’ve brought projects to life for Blue Cross / Blue Sheild, Athena Health, and Omron. Contact us today.

If you come to us with a clear understanding of your goals and requirements, we can complete most custom-designed private practice sites featuring a content management system within 90 days. Complex integrations can range anywhere from six months to a year. Our team utilizes the Agile project management framework breaking projects down into a series of development steps, planning, executing, analyzing, and iterating in a cycle of continuous improvement. Agile aims to produce the minimum viable product (MVP) in the shortest time possible and iterate based on data analysis and testing. We know, for most businesses time is of the essence. Agile is a proven methodology for getting digital products to market quickly.

Statistics are clear. 77% of patients begin their journey to a healthcare provider online.

Percentages of individuals who searched online before scheduling (source the University of Michigan):

• Chiropractors 61%
• Clinics 67%
• Dentists 71%
• Hospitals 69%
• Nursing homes 79%
• Optometrists 74%
• Physical therapists 84%
• Physicians and surgery 71%

MarketingProfs reports 70% of healthcare marketing executives to believe content marketing on their website is highly valuable to their overall marketing goals.

Whether you’re a solo practitioner, private practice, provider group or healthcare organization of any size, a fast-loading, mobile-first website is vital.

View portfolios and case studies of agencies you’re considering. Check online reviews. Once you narrow down your list, contact the agency. Prepare a list of questions. Interview them. Ask about their process. Are they Agile? Most leading tech and development companies use the Agile project management framework because it gets projects to market fast. Ask about team size. Who will lead your project? Look them up on LinkedIn. When the agency scopes your project will they provide you with a clear-cut roadmap with timelines, milestones, and key performance indicators? Ask about who owns your site and content. What happens if you want to migrate to another company. These questions should help you decide if an agency is right for you.