• Skip to primary navigation
  • Skip to main content
  • Services
    • SEO
    • PPC Management
    • Digital Marketing
    • Digital Strategy
    • Fractional CMO
    • Analytics
  • Industries
    • Software as a Solution (SaaS)
    • Healthcare
    • eCommerce Digital Marketing Agency
    • Legal
    • Professional Services
    • Fintech & Financial Services
    • Manufacturing
    • Education
    • Government
  • About
    • Awards
    • Team
  • Case Studies
  • Resources
    • Marketing Insights
    • White Papers
    • Webinars
  • Call Us:
    (888) 846-5382
  • Contact Us
Home
Case Studies
BlueCross BlueShield

BlueCross BlueShield

Improving efficiency with a performance dashboard

reduction in time spent on email
75
increase in submission speed of
managed health reports
40
Worked with stakeholders to determine the most relevant data to display
Logo of Blue Cross Blue Shield

Improving efficiency with a performance dashboard

icon-healthcare Healthcare
Design
UX
Product Management
Product Development
The Blue Cross Blue Shield of Illinois performance dashboard shown on a desktop
A photo of The Blue Cross Blue Shield of Illinois performance dashboard shown on a desktop

Background

Blue Cross Blue Shield of Illinois is the largest health insurance company in the state, with many of their 6.5 million members falling under managed care plans. Reporting and interpreting data from such a large number of people proved to be challenging. 

Discovery

DAP helped the insurer streamline the collection of health reports for its managed care division. Stakeholders needed a performance tool that would reduce the burden of reporting quality results, and help them make faster, more informed decisions.

Solution

After talking with team members to understand the information used in the client’s decision-making process, DAP built a prototype for their performance dashboard. Using wireframes and hi-fidelity designs, our comprehensive dashboard showed how information would be displayed to different types of users.
  • Product development
  • User analysis
  • UX design

Results

75%
reduction in time spent emailing
40%
increase in submission speed of managed health reports
The new performance dashboard of Blue Cross Blue Shield of Illinois shown on a desktop

See our other work

E-commerce
Sanctuary Clothing
DAP helped Sanctuary achieve a 4.2X ROAS, an 80% increase in organic traffic, and a 70% increase in Ecommerce conversion rate.
Read more
Financial services
Assured
DAP elevated Assured’s presence at the premier InsureTech tradeshow, deploying geo-location ads and expert retargeting strategies post-event, leading to multiple million-dollar deals. Unlock unprecedented growth with our powerhouse strategic promotion solutions!
Read more
Professional Services
Liventus
We achieved a 30% increase in Sales Qualified Leads (SQLs) year-over-year for Liventus, an Illinois-based custom software development agency. Our Fractional CMO & SEO experts collaborated with the Liventus leadership team to design and implement a content strategy tailored to attract Chicago businesses looking for custom software development services to the Liventus website. Our goal was to boost Liventus’ leads from fintech, healthcare & retail enterprise clients, focusing on attracting Chicago-based companies.
Read more
Software as a Solution
Financial services
KYROS
DAP helped KYROS, a fintech SaaS platform, to create & execute an optimized marketing strategy to generate high-value leads.
Read more
E-commerce
Bella+Canvas
DAP helped Bella+Canvas achieve a 9.65X return on marketing spend across SEO, paid media, and email marketing.
Read more
Software as a Solution
DecisionLink
We achieved a remarkable 200% increase in Sales Qualified Leads year over year for DecesionLink by meticulously rebranding the DecisionLink platform, implementing a refined SEO strategy, and strategically aligning marketing with sales enablement efforts tailored to SaaS-focused buyer personas.
Read more

Need help with your next project?

Or call us at (312) 600-5433

Digital Authority Partners
The next-gen digital partner for today’s makers & doers.

Digital Authority Partners
420 West Huron, 1st Floor
Chicago, IL 60654
(312) 820-9893
[email protected]

Resources
Services
Case Studies
Insights
About
Industries
Locations

One newsletter, once a week Today's top digital insights delivered straight to your inbox.

Thank you, you're all signed up! We'll be delivering you valuable newsbites to your inbox soon!

FacebookTwitterLinkedinYoutube
Digital Authority Partners | Copyright © 202s2 All Rights Reserved.
X

Contact our team

This field is required.
This field is required.
The email address you entered is invalid.
The phone number you entered is invalid.
X

Thank you!

One of our consultants will get back to you within 24 hours.


OR


Call Us:
(888) 846-5382