BlueCross BlueShield

Digital Authority Partners developed a custom web app for Blue Cross Blue Shield of Illinois to streamline managed care reporting. The new platform cut down email time by 75% and increased report submission speed by 40%. This solution helped the insurer make faster, data-driven decisions and improved overall operations.

reduction in time spent on email

75

increase in submission speed of
managed health reports

40

Improving efficiency with a performance dashboard

Healthcare

Design

UX

Product Management

Product Development

The Blue Cross Blue Shield of Illinois performance dashboard shown on a desktop

A photo of The Blue Cross Blue Shield of Illinois performance dashboard shown on a desktop

Background

Blue Cross Blue Shield of Illinois is the largest health insurance company in the state, with many of their 6.5 million members falling under managed care plans. Reporting and interpreting data from such a large number of people proved to be challenging.

Discovery

DAP helped the insurer streamline the collection of health reports for its managed care division. Stakeholders needed a performance tool that would reduce the burden of reporting quality results, and help them make faster, more informed decisions.

Solution

After talking with team members to understand the information used in the client’s decision-making process, DAP built a prototype for their performance dashboard. Using wireframes and hi-fidelity designs, our comprehensive dashboard showed how information would be displayed to different types of users.

Product development
User analysis
UX design

Results

75%

reduction in time spent emailing

40%

increase in submission speed of managed health reports

The new performance dashboard of Blue Cross Blue Shield of Illinois shown on a desktop

See our other work

Managed Service Providers

Software as a Solution

Digital Authority Partners transformed 8th Light’s digital presence through Fractional CMO leadership and full-service marketing execution. Within 12 months, we achieved a 45% increase in enterprise MSP leads, 180% growth in qualified enterprise traffic, and a 400% boost in local search visibility. Our integrated team turned their website from ranking for 150 keywords to over 1,200 enterprise MSP terms, building a consistent pipeline of Fortune 1000 opportunities. Through strategic content, technical optimization, and targeted campaigns, 8th Light evolved from relying on referrals to generating qualified enterprise leads 24/7.

TechniqueXIntegration-TXI

Software as a Solution

Professional Services

Digital Authority Partners transformed TXI’s digital presence from a respected Chicago software development firm into a nationally recognized technology partner. Within 12 months, we achieved a 50% surge in enterprise software development leads, 200% growth in organic search traffic, and a 75% increase in Fortune 1000 companies requesting consultations. Through strategic SEO and content marketing, we expanded TXI’s reach from 200 keywords to over 1,000 software development terms, creating a steady flow of qualified leads nationwide.

The Magnificent Mile Association

Digital Authority Partners launched a new integrated marketplace for The Magnificent Mile Association, increasing website traffic by 200% and boosting on-page engagement by 81%. The revamped platform connects visitors with Michigan Avenue’s dining, shopping, and entertainment offerings while elevating member businesses. The site also achieved 21,000 #1 Google rankings, improving visibility for Chicago’s iconic district and ensuring members can easily manage content in real-time.

connexpay featured

Financial services

In one year, Digital Authority Partners helped ConnexPay grow Sales Qualified Leads by 207% and achieve a 1,230% return on their marketing efforts. By building a new SEO strategy, improving their targeting approach, and redesigning their website, we drove a 31.3% increase in organic traffic and a 175% rise in form submissions. These changes fueled ConnexPay’s rapid growth and strengthened their position as a leading payment processing provider.

Cohen, Feeley, Altemose & Rambo

Within one year of partnering with Digital Authority Partners, Cohen, Feeley, Altemose & Rambo saw their caseload grow by 31%, leads converting at 41%, and a 200% increase in organic website traffic. These results set the firm up for its best year in over 50 years, helping them stand out in Pennsylvania’s competitive legal market.

LimeLife by Alcone

In just one year, Digital Authority Partners helped LimeLife by Alcone increase revenue from email and SMS by 213.4% and improve open rates by 99.4% across 35.5M+ messages. Through a comprehensive email strategy, CRM integration, and optimized campaign management, we also boosted conversion rates by 18%. This approach included moving to a new email platform, warming up IPs, and creating personalized campaigns, leading to higher engagement and rapid business growth.

Digital Authority Partners helped LifeMoves grow donors and event participants by 494%, generating over 10 million impressions and increase the average donation size by 180%. Our strategy included paid media, targeted social campaigns, organic search optimizations, and an improved website experience, resulting in a 10.5X return on ad spend (ROAS) – 2x the industry benchmark. These efforts boosted community involvement, strengthened brand awareness, and greatly increased support for LifeMoves’ mission to end homelessness.

hays law firm featured image

Hays Firm: Probate Attorney in Chicago

After one year of working with DAP, Hays saw a 172% increase in organic traffic and a 61% increase in engaged sessions! The client ranks on page #1 of search results in Chicago for keywords like “estate lawyer,” “trust law firm,” “estate litigation lawyer,” and 1000s of other relevant keywords.

Local SEO Strategy

Professional Services

Digital Authority Partners helped Trivia Nation increase organic search traffic by 5x, boost Sales Qualified Leads by 42%, and increase user engagement by 196% in just one year. DAP significantly enhanced the company’s online visibility by developing and deploying a targeted local SEO strategy, optimizing the website for search, and improving content. This led to higher-quality leads, expanded market reach, and better engagement for Trivia Nation’s live trivia services across the state of Florida.

Professional Services

IBEX Business Brokers

Digital Authority Partners helped IBEX achieve top 3 rankings for localized keywords in Austin and Houston within 90 days, leading to a 7X boost in organic traffic and a 300% rise in qualified leads in one year. By using a targeted local SEO strategy, building SEO-optimized landing pages, and securing high-quality backlinks, we helped IBEX dominate the M&A advisory space in Texas.

Jacko Law Group

Jacko Law Group

Digital Authority Partners helped Jacko Law Group increase their leads by 28%, secure top-three rankings for all services in San Diego, and reached page-one rankings on Google in four major U.S. cities. Through targeted SEO, paid ads, and video content, JLG gained over 3,000+ YouTube views and saw a 7.25X return on their SEO efforts, strengthening their position in business law.

Seo Strategy Oklahoma

Software as a Solution

Oklahoma Interventional Spine & Pain

Digital Authority Partners helped Oklahoma Interventional Spine & Pain boost organic calls by 293% and rank for 260+ new keywords in six months. By improving their search visibility with local SEO, optimizing Google Business Profiles, and redesigning their website, the clinic saw a 174% rise in click-throughs from their profiles and a 40% boost in patient enrollments across all three locations.

Sanctuary Clothing

Sanctuary Clothing

Digital Authority Partners helped Sanctuary Clothing achieve a 4.2X return on ad spend (ROAS), increase organic traffic by 80%, and boost Ecommerce conversion rates by 70%. We optimized paid search and social ads, improved Sanctuary’s website UX, addressed technical SEO issues, and revamped their product category pages. Our efforts on retargeting, abandoned cart strategy, and checkout speed improvements also led to a big rise in traffic, solidifying their spot in the competitive Ecommerce space.

Financial services

Digital Authority Partners helped Assured maximize its brand visibility at the InsureTech Connect event through targeted PPC, geofencing, and retargeting strategies. We achieved over 1,000,000 display ad impressions, 13,000+ search impressions, and 1,100+ ad clicks during the event, with an 8.67% click-through rate. The campaign doubled Assured’s highest site traffic and secured multiple high-value deals, positioning them for success by targeting the right audience and continuing engagement after the event.

Managed Service Providers

Professional Services

Digital Authority Partners helped Liventus achieve a 30% increase in Sales Qualified Leads, a 124% rise in national organic traffic, and a 350% jump in local SEO website traffic by implementing a comprehensive content strategy, local SEO, and technical SEO improvements. Through optimizing keyword targeting, crafting location-specific landing pages, and enhancing site usability, Liventus saw significant growth in relevant and targeted website traffic and lead generation results, particularly among enterprise clients in the fintech, healthcare, and retail sectors.

Unique Expertise

Software as a Solution

Financial services

Digital Authority Partners helped KYROS, a fintech SaaS platform, secure $3M in new business in its first year by using a multi-channel marketing strategy. Our efforts led to #1 rankings for key industry search terms like “loyalty program liability,” a 13.54% email click-through rate, and a 15% reduction in operational costs after DAP built a custom business intelligence software solution for KYROS. This approach, which included SEO, content marketing, and email outreach, positioned KYROS as a leader in loyalty program finance.

Digital Authority Partners delivered a 9.65X return on marketing spend for Bella+Canvas by improving their SEO, paid media, and email marketing strategies. The fashion company saw a 192.7% increase in return on ad spend, a 70.18% drop in customer acquisition costs, and a 212% rise in sales through email marketing, making them a leader in the wholesale apparel market.

Software as a Solution

Over 15 months, Digital Authority Partners helped DecisionLink achieve a 200% increase in Sales Qualified Leads, boost qualified organic traffic by 178%, and improve time spent on pages by 30.69%. By implementing a strategic SEO overhaul and refreshing the website’s design and content, DAP dramatically improved DecisionLink’s online visibility and user engagement. These efforts led to significant business growth and the company’s profitable acquisition by Xfactor.io in 2023.

Digital Authority Partners helped Read-A-Thon lower acquisition costs by 3X, achieve a conversion rate 4X higher than the industry average, and generate a 1,500% increase in sign-ups. By creating persona-specific landing pages, refining paid media, and using HubSpot automation, DAP delivered fast, cost-effective results in a competitive fundraising market.

Top Wedding Venues

Software as a Solution

Digital Authority Partners drove 12X growth in organic traffic for PartySlate, increasing their visitors from 30,000 to 370,000 per month in two years. By using a strong local SEO strategy, PartySlate achieved #1 rankings for over 12,000 keywords across 25 cities. With 313,000+ local keywords ranking nationwide and over 30,000 pages optimized, PartySlate saw massive traffic growth and impressive lead generation for event professionals.

Outsourcing Services

Software as a Solution

Professional Services

Unity Communications

Within three years, Digital Authority Partners built Unity Communications’ SEO strategy from the ground up, rebranded the company, redesigned their website, and helped train their in-house marketing team. This led to 481% more organic traffic, a 320% revenue increase, and 18x more qualified leads. Unity’s fast growth earned them a spot on the Forbes 5000 list and helped expand their business to multiple locations, making them a leader in the BPO industry.

Local SEO Strategy

Software as a Solution

Digital Authority Partners helped Geode Health increase organic traffic by 26X and secured #1 rankings for 11 clinic locations. Through a scalable local SEO strategy, Geode Health ranked for over 1,500+ local keywords across its locations and services in the mental health industry. By optimizing location pages, securing strong backlinks, and improving technical SEO, we helped Geode Health hit aggressive patient enrollment goals and lower their cost-per-acquisition across the U.S.

ladybug case study

LadyBug & Friends Daycare and Preschool

Digital Authority Partners helped LadyBug & Friends double enrollment and grow revenue by 200% at eight daycare locations in Chicago. Through a targeted local SEO strategy, the daycare saw a 253% increase in organic traffic and ranked for over 2,000 local, relevant, and targeted keywords. This effort included optimized landing pages, better site speed, and relevant backlinks, resulting in consistent appointment requests across all locations.

Digital Authority Partners revamped Fresh Thyme’s local SEO for 70+ locations. We redesigned store pages for better search visibility and user interaction, added localized content with map integrations, and optimized Google My Business listings. This led to a 104% increase in “near me” impressions, a 10% rise in search volume, and a 93% boost in map views. Our approach improved Fresh Thyme’s online visibility and drove more foot traffic to their Midwest locations.

Managed Service Providers

Professional Services

Digital Authority Partners helped Table XI increase local search visibility by optimizing their mobile development landing page, fixing broken links, and improving metadata for 100+ pages. These technical SEO updates, alongside refining Google My Business and standardizing local business listings, resulted in a 20% increase in organic traffic and a 14% rise in pageviews. The updates also reduced the site’s exit rate by 10% and boosted engagement with 6% more sessions per user, bringing in more targeted leads.

cove-markets-image-01

Software as a Solution

Financial services

Digital Authority Partners helped Cove Markets, a crypto trading platform, increase Product Qualified Leads by 52% and organic traffic by 2,321% in 18 months. DAP’s targeted SEO strategy and content marketing boosted engagement and time on pages by 81.12%, ultimately leading to Cove Markets’ acquisition by Robinhood in 2021.

springfield-image-01

City of Springfield

Digital Authority Partners created two market research and consumer research reports to help the city of Springfield attract entrepreneurs and high-paying jobs through a tech hub and high-speed broadband initiative. These reports supported the city’s Rebuild IL grant application and provided insights into broadband feasibility and optimal locations for the tech hub. The findings were presented to the Springfield City Council, positioning the city for future growth and revitalization.

Digital Authority Partners helped Orthogonal improve search rankings and website performance by implementing a targeted SEO and content strategy. This resulted in a 65% increase in page views and time spent on the site, a 43% boost in conversion rate, and a 20% drop in bounce rate. Orthogonal now ranks on page 1 on Google for multiple services, boosting visibility and engagement with key audiences in the medical device software industry.

Dickson left computer

Digital Authority Partners reimagined Dickson’s marketing strategy, resulting in an 80% increase in total leads year-over-year. By improving their CMS and creating SEO-optimized content, Dickson saw a 71% increase in email click-through rates, an 18% lower bounce rate, and a 3X higher form conversion rate, significantly boosting customer acquisition.

Digital Authority Partners helped imaware™ grow its organic traffic from 1,000 to 115,000 monthly visitors and boost sales by 20X within two years. Through a strategic SEO and content marketing approach, imaware™ now ranks #1 on Google for 1,400+ keywords and over 70,500+ healthcare-related keywords across all SERPs. This effort included technical SEO fixes, content production, and guest posting, positioning imaware™ as a top provider of at-home celiac disease tests.

Room to Read website on screen

Digital Authority Partners helped Room to Read create a custom eLearning portal that expanded the nonprofit’s reach in literacy education. The portal supported over 3 million children in taking online classes through the Girl’s Education Program, taught online by over 1,000 teachers. Built to tackle challenges like low internet access and multi-language needs, the platform offers customizable lessons tailored to each student. Currently, two nations are testing the tool for their literacy programs.

Frommer's website

Digital Authority Partners helped Frommer’s boost site engagement and ad revenue through strategic A/B testing. By replacing slideshows with long-form, listicle-style content, the brand experienced a 5.2X improvement in web visitors’ session duration and a 39% increase in CPM revenue. DAP also optimized their email campaigns, with 200,000 subscribers receiving updated emails, driving higher engagement and unlocking revenue potential for the travel brand.

The CreditShop app shown on two mobile desktops

Financial services

Digital Authority Partners worked with CreditShop to create a modern credit card management app, resulting in over 10,000 installs and a 4.9-star rating on Google Play. DAP focused on market research, user testing, and applying industry best practices to ensure the platform met customer needs and made account management seamless. The result was a highly sophisticated interface, enhancing the experience for new and existing customers.

Screenshot of ClearGov's website

Digital Authority Partners helped ClearGov build an ADA-compliant website that improved accessibility for users living with disabilities. Through a full accessibility audit and improvements to the UX design, DAP addressed compliance issues by adding text labels for screen readers and ensuring keyboard navigability. We also provided an ADA compliance checklist for future updates. These changes allowed ClearGov to better serve its mission of promoting transparency in local governments and making key financial data easily accessible to all citizens.

Photo of cereal and yogurt shown on a desktop

Food & Beverage Company

Digital Authority Partners helped a renowned food and beverage company meet ADA compliance on their website. After a thorough audit, all A and AA compliance issues were resolved by the deadline, avoiding legal penalties. The process involved improving UX design, auditing every page, and creating a clear compliance checklist. The result was a fully ADA-optimized website that meets accessibility guidelines, ensuring a positive experience for users with disabilities.

Twinkle in Time website

Twinkle in Time

Digital Authority Partners helped Twinkle in Time achieve strong SEO results through a content, SEO, and PPC strategy focused on high-converting keywords. In six months, the campaign raised their Domain Rating (DR) by 35+ points, brought in 354 ranking keywords in just one month, and gained 10,000+ unique visitors. This strategy greatly boosted their online visibility, driving more targeted traffic and improving search rankings for key keywords.

The Huffy app shown on two mobile device

Social Networking

Digital Authority Partners helped Huffy create a family-oriented, gamified mobile app that promotes biking activity. The app, with a 5-star rating on the Apple App Store, features an easy-to-use interface, rewards, and progress tracking to encourage cycling. This gamified experience strengthens Huffy’s brand by engaging families and bike enthusiasts, supporting their mission to bring people together through biking.

mindSHIFT's homepage shown on desktop

Digital Authority Partners helped mindSHIFT increase lead generation by 300% through effective A/B testing on product detail pages. A redesigned website led to a 25% rise in “request a quote” leads within one month and a 31% increase in the quote-to-sales conversions. DAP also integrated key analytics tools like Google Analytics and heat mapping software to support their digital strategy.

Fortinet's home page shown on a desktop

Software as a Solution

Digital Authority Partners collaborated with Fortinet to create The CISO Collective, a content hub for cybersecurity leaders. This project included developing a CMS-powered website and a mobile app with sleek, modern designs for desktop and iOS. The platform delivers tailored content for CIOs and security decision-makers, enhancing engagement through thought-leadership articles and videos.

The Yoss website displayed on desktop

Digital Authority Partners helped YOSS grow by creating new dynamic landing pages, boosting SEO and SEM results with a targeted keyword strategy, and conducting an analytics audit to improve user retention. We also produced short promo videos for multi-channel marketing campaigns, attracting more businesses and freelancers to the platform.

Women posing on an apparel company's website shown on a monitor

Apparel Company

Digital Authority Partners helped a major shapewear brand make their website ADA-compliant, ensuring accessibility for users with visual, hearing, cognitive, and mobility disabilities. We performed a full accessibility audit and reviewed every page for ADA compliance levels A, AA, and AAA. Our team provided a detailed checklist to fix issues and maintain compliance, creating an inclusive e-commerce site for all users.

Sigos' website displayed on a desktop

Telecommunication

Digital Authority Partners redesigned Sigos’ website in less than 90 days, improving lead generation across desktop by 30%. The website redesign project also strengthened SEO rankings for their key services. Working closely with stakeholders, DAP defined a user-friendly taxonomy, improved the site’s information architecture (IA), and created reusable, easy-to-update page templates for faster go-to-market strategies. Additionally, SEO-optimized content was written for two major business units to further enhance visibility and user engagement.

The Robosoft Technologies' wensite displayed on desktop

Software as a Solution

Digital Authority Partners rebranded Robosoft Technologies to boost the visibility of their digital services. The updated website, featuring targeted SEO, fresh content, and a revamped taxonomy, led to a 3X increase in organic traffic within 8 months. The redesign improved SEO rankings, increased qualified leads, and added $2 million in incremental sales through online conversions after the redesign.

Digital Authority Partners helped Omron create an omnichannel digital experience for their FDA-approved wearable blood pressure monitor. This led to a 4X increase in sales compared to projections and earned accolades like Best of CES and Time Innovation of the Year. DAP developed a seamless experience with an intuitive mobile app, Alexa integration, and voice-enabled flows to drive user engagement, enhancing daily health monitoring. The collaboration positioned Omron as a leader in digital health innovation.

The Check Into Cash app shown on two mobile screens

Financial services

Check Into Cash

Digital Authority Partners helped Check Into Cash develop a user-friendly lending app, achieving a 4+ rating in the Apple App Store. The app, available on both iOS and Android, allows users to apply for loans in five minutes, find branches, and receive transaction notifications. After its successful launch, Check Into Cash signed on for a second engagement.

The Screen Print This website displayed on monitor

Screen Print This

Digital Authority Partners successfully rebranded Screen Print This as a premium B2B apparel provider and delivered a high-performing e-commerce website. The project included building a seamless back-end order management system, improving the site’s UX, design, and copy, and executing lead-generation strategies. These efforts led to a 43% increase in sales from enterprise-level customers and established Screen Print This as a go-to brand for large-scale custom apparel orders.

Dolby app shown on two mobile devices

Digital Authority Partners helped launch Dolby’s first digital project by introducing its voice narration app, Narrate by Dolby, to the market. Within a month of launch, the app had 100,000+ downloads. DAP provided a market fit report, developed detailed product requirements, and suggested future optimization opportunities to drive continued success.

Athena Health app shown on two mobile devices

Digital Authority Partners developed a social app for Athena Health in just 90 days, designed to connect healthcare professionals. The app helps physicians collaborate on medical cases, browse, create, and comment on research. DAP managed the full development process, from defining product requirements to UX/UI design, app development, and user testing, streamlining communication in healthcare.

Digital Authority Partners helped Epocrates, a leading physician app with over 2 million users, boost revenue by 140% and increase app engagement by 40%. DAP implemented advanced analytics, A/B testing, and improved data collection, leading to a 36% increase in surveys completed by doctors, creating a data-driven environment for better decision-making.

HireSphere's AI-powered talent search platform shown on a desktop

Digital Authority Partners developed HireSphere’s AI-powered talent search app, achieving a 94% matching accuracy rate and the ability to parse 50 resumes in just 8.6 seconds. DAP improved the app’s user experience and infrastructure, ensuring seamless algorithm updates and validating the platform through user testing.

Two different sections of AIVA app shown of a mobile device

Social Networking

Digital Authority Partners helped AIVA reimagine social networking with an innovative, AI-driven app. After updating the notification system, 39% of users doubled their click-through rates. We developed machine learning algorithms for highly personalized matches and improved the UX design, validating market adoption pre-launch. Through A/B testing, we optimized the user experience, ensuring AIVA stood out in the crowded social marketplace.

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