• Skip to primary navigation
  • Skip to main content
  • Services
    • SEO
    • PPC Management
    • Digital Marketing
    • Digital Strategy
    • Fractional CMO
    • Analytics
  • Industries
    • Healthcare
    • Fintech & Financial Services
    • Ecommerce
    • Professional Services
    • Education
    • Legal Marketing
    • Government
    • Manufacturing
  • Case Studies
  • Resources
    • Marketing Insights
    • White Papers
    • Webinars
  • About
  • Call Us:
    (888) 846-5382
  • Contact Us
Home
Case Studies
Huffy

Huffy

Gamified biking app mobilizes families

Designed an interactive, family-oriented mobile application
rating on Apple’s App Store
5-star
Created gamified solutions in the form of user rewards and progress reports
Huffy company logo

Gamified biking app mobilizes families

icon-social Social Networking
Product Development
Design
UX
Digital Strategy
Bike route mapped with the Huffy app shown on mobile device
Biking challenge on Huffy app

Background

As a legacy leader in the cycling industry, Huffy has long represented bringing families together through activity. Huffy enlisted DAP to bring a digital upgrade to the household brand with a mobile app that would motivate users and their families to be active, together.

Discovery

DAP sought to build a clean, interactive interface with an intuitive dashboard. This included key in-app features that would appeal to all ages, and which would support Huffy’s core mission of providing exciting and accessible biking challenges to families and biking enthusiasts.

Solution

DAP built the Huffy application, an immersive, gamified mobile app experience offering rewards and progress reports to its users. The easy-to-use interface gives users of all demographics a simple and fun path to discovering cycling opportunities in their area.
  • Strengthened Huffy’s brand experience with an intuitive, family-friendly app
  • Created gamified solutions in the form of user rewards and progress reports
  • Monetized the app through paid listings

Results

An interactive, family-oriented mobile application
5 star
rating on Apple’s App Store
Huffy app gets 5-star review on Apple Store

See our other work

Marketing
PartySlate
Helped PartySlate become an industry leader in the events management space by increasing the organic traffic to their website by 12X, from 30,000 to 370,000 a month in two years.
Read more
Professional Services
Unity Communications
Helped a 13-year-old company double revenue & headcount and reach position 2,248 of the Forbes 5,000 fastest growing companies through the power of SEO & conversion rate optimization within 18 months.
Read more
ladybug case study
Education
LadyBug & Friends Daycare and Preschool
Digital Authority Partners helped double enrollment in less than 2 years for 8 daycare locations in the Chicago area.
Read more
Local SEO Strategy
Healthcare
Geode Health – Mental Health Services
Increased patient enrollment for a mental health provider with 20+ locations across the US.
Read more
fresh-thyme-1
E-commerce
Fresh Thyme
Comprehensive local SEO strategy pays immediate dividends for grocery retailer
Read more
table-XI-01
Professional Services
Technology
Table XI
Local SEO drives higher traffic and engagement to software agency
Read more

Need help with your next project?

Or call us at (312) 820-9893

Digital Authority Partners
The next-gen digital partner for today’s makers & doers.

Digital Authority Partners
420 West Huron, 1st Floor
Chicago, IL 60654
(312) 820-9893
[email protected]

Resources
Services
Case Studies
Insights
About
Industries
Locations

One newsletter, once a week Today's top digital insights delivered straight to your inbox.

Thank you, you're all signed up! We'll be delivering you valuable newsbites to your inbox soon!

FacebookTwitterLinkedinYoutube
Digital Authority Partners | Copyright © 202s2 All Rights Reserved.
X

Contact our team

This field is required.
This field is required.
The email address you entered is invalid.
The phone number you entered is invalid.
X

Thank you!

One of our consultants will get back to you within 24 hours.


OR


Call Us:
(888) 846-5382