• Skip to primary navigation
  • Skip to content
  • Services
    • AI & Emerging Technologies
    • Voice
    • B2B Marketing
    • Product Development
    • Analytics
    • E-commerce
  • Industries
  • Case Studies
  • Insights
  • White Papers
  • About
  • Contact Us

Huffy company logo

Gamified biking app mobilizes families

icon-social Social Networking
Design
Digital Strategy
Product Development
UX
Bike route mapped with the Huffy app shown on mobile device
Biking challenge on Huffy app

Background

As a legacy leader in the cycling industry, Huffy has long represented bringing families together through activity. Huffy enlisted DAP to bring a digital upgrade to the household brand with a mobile app that would motivate users and their families to be active, together.

Discovery

DAP sought to build a clean, interactive interface with an intuitive dashboard. This included key in-app features that would appeal to all ages, and which would support Huffy’s core mission of providing exciting and accessible biking challenges to families and biking enthusiasts.

Solution

DAP built the Huffy application, an immersive, gamified mobile app experience offering rewards and progress reports to its users. The easy-to-use interface gives users of all demographics a simple and fun path to discovering cycling opportunities in their area.
  • Strengthened Huffy’s brand experience with an intuitive, family-friendly app
  • Created gamified solutions in the form of user rewards and progress reports
  • Monetized the app through paid listings

Results

An interactive, family-oriented mobile application
5 star
rating on Apple’s App Store
Huffy app gets 5-star review on Apple Store

See our other work

Orthogonal
Healthcare
Technology
Orthogonal
Reimagined marketing strategy increases lead generation
Read more
Ladybug
Education
LadyBug & Friends Daycare and Preschool
Reimagined marketing strategy increases lead generation
Read more
Dickson left computer
Technology
Dickson
Reimagined marketing strategy increases lead generation
Read more
Financial services
Kyros Insights
New digital strategy drives growth for fintech company
Read more
imaware website on monitor
Healthcare
imaware™
SEO strategy drives at-home health test purchases
Read more
Room to Read website on screen
Education
Non-profit
Room to Read
Global nonprofit broadens reach with eLearning portal
Read more

Need help with your next project?

Or call us at (312) 600-5433

Digital Authority Partners
Your next-gen digital partner.

Digital Authority Partners
222 W Merchandise Mart Plaza #1212
Chicago, IL 60654
(312) 600-5433
[email protected]

White Papers
Services
Case Studies
Insights
About
Industries
Locations

One newsletter, once a week Today's top digital insights delivered straight to your inbox.

Thank you, you're all signed up! We'll be delivering you valuable newsbites to your inbox soon!

FacebookTwitterLinkedin
Digital Authority Partners | Copyright © 2020 All Rights Reserved.
X

Contact our team

This field is required.
This field is required.
The email address you entered is invalid.
The phone number you entered is invalid.
X

Thank you!

One of our consultants will get back to you within 24 hours.