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Case Studies
Huffy

Huffy

Gamified biking app mobilizes families

Designed an interactive, family-oriented mobile application
rating on Apple’s App Store
5-star
Created gamified solutions in the form of user rewards and progress reports
Huffy company logo

Gamified biking app mobilizes families

icon-social Social Networking
Digital Strategy
Design
UX
Product Development
Bike route mapped with the Huffy app shown on mobile device
Biking challenge on Huffy app

Background

As a legacy leader in the cycling industry, Huffy has long represented bringing families together through activity. Huffy enlisted DAP to bring a digital upgrade to the household brand with a mobile app that would motivate users and their families to be active, together.

Discovery

DAP sought to build a clean, interactive interface with an intuitive dashboard. This included key in-app features that would appeal to all ages, and which would support Huffy’s core mission of providing exciting and accessible biking challenges to families and biking enthusiasts.

Solution

DAP built the Huffy application, an immersive, gamified mobile app experience offering rewards and progress reports to its users. The easy-to-use interface gives users of all demographics a simple and fun path to discovering cycling opportunities in their area.
  • Strengthened Huffy’s brand experience with an intuitive, family-friendly app
  • Created gamified solutions in the form of user rewards and progress reports
  • Monetized the app through paid listings

Results

An interactive, family-oriented mobile application
5 star
rating on Apple’s App Store
Huffy app gets 5-star review on Apple Store

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Digital Authority Partners
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Chicago, IL 60654
(312) 820-9893
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