Huffy

Digital Authority Partners helped Huffy create a family-oriented, gamified mobile app that promotes biking activity. The app, with a 5-star rating on the Apple App Store, features an easy-to-use interface, rewards, and progress tracking to encourage cycling. This gamified experience strengthens Huffy’s brand by engaging families and bike enthusiasts, supporting their mission to bring people together through biking.

Designed an interactive, family-oriented mobile application

rating on Apple’s App Store

5-star

Created gamified solutions in the form of user rewards and progress reports

Gamified biking app mobilizes families

Social Networking

Digital Strategy

Design

UX

Product Development

Bike route mapped with the Huffy app shown on mobile device

Biking challenge on Huffy app

Background

As a legacy leader in the cycling industry, Huffy has long represented bringing families together through activity. Huffy enlisted DAP to bring a digital upgrade to the household brand with a mobile app that would motivate users and their families to be active, together.

Discovery

DAP sought to build a clean, interactive interface with an intuitive dashboard. This included key in-app features that would appeal to all ages, and which would support Huffy’s core mission of providing exciting and accessible biking challenges to families and biking enthusiasts.

Solution

DAP built the Huffy application, an immersive, gamified mobile app experience offering rewards and progress reports to its users. The easy-to-use interface gives users of all demographics a simple and fun path to discovering cycling opportunities in their area.

Strengthened Huffy’s brand experience with an intuitive, family-friendly app
Created gamified solutions in the form of user rewards and progress reports
Monetized the app through paid listings

Results

An interactive, family-oriented mobile application

5 star

rating on Apple’s App Store

Huffy app gets 5-star review on Apple Store

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