Gamified biking app mobilizes families
As a legacy leader in the cycling industry, Huffy has long represented bringing families together through activity. Huffy enlisted DAP to bring a digital upgrade to the household brand with a mobile app that would motivate users and their families to be active, together.
- Strengthened Huffy’s brand experience with an intuitive, family-friendly app
- Created gamified solutions in the form of user rewards and progress reports
- Monetized the app through paid listings
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