
Helping an
e-commerce client become ADA compliant


Background
In the last few years, major companies have been sued over the Americans with Disabilities Act (ADA) website compliance violations. Our client, a major shapewear brand, wanted to protect its business from this risk.
Discovery
Our client’s website had several issues across the three levels of ADA conformance.
As a result, the company was not only losing business from prospective clients, but also faced potential financial liability.
As a result, the company was not only losing business from prospective clients, but also faced potential financial liability.
Solution
DAP conducted a comprehensive site accessibility audit. Our in-depth, page-by-page analysis revealed important areas of growth across user experience and operability. We also created an actionable checklist for level A, AA, and AAA compliance issues in order to maintain proper monitoring and compliance in the future.
- Developed website content accessibility guidelines
- Conducted a comprehensive review of all pages and features
- Created a list of ADA compliance issues with recommendations for fixes
Results
An ADA compliant website that accommodates users with visual, hearing, cognitive and mobility disabilities

See our other work

E-commerce
Sanctuary Clothing
DAP helped Sanctuary achieve a 4.2X ROAS, an 80% increase in organic traffic, and a 70% increase in Ecommerce conversion rate.
Read more

Financial services
Assured
DAP elevated Assured’s presence at the premier InsureTech tradeshow, deploying geo-location ads and expert retargeting strategies post-event, leading to multiple million-dollar deals. Unlock unprecedented growth with our powerhouse strategic promotion solutions!
Read more

Professional Services
Liventus
We achieved a 30% increase in Sales Qualified Leads (SQLs) year-over-year for Liventus, an Illinois-based custom software development agency. Our Fractional CMO & SEO experts collaborated with the Liventus leadership team to design and implement a content strategy tailored to attract Chicago businesses looking for custom software development services to the Liventus website. Our goal was to boost Liventus’ leads from fintech, healthcare & retail enterprise clients, focusing on attracting Chicago-based companies.
Read more

Software as a Solution
Financial services
KYROS
DAP helped KYROS, a fintech SaaS platform, to create & execute an optimized marketing strategy to generate high-value leads.
Read more

E-commerce
Bella+Canvas
DAP helped Bella+Canvas achieve a 9.65X return on marketing spend across SEO, paid media, and email marketing.
Read more

Software as a Solution
DecisionLink
We achieved a remarkable 200% increase in Sales Qualified Leads year over year for DecesionLink by meticulously rebranding the DecisionLink platform, implementing a refined SEO strategy, and strategically aligning marketing with sales enablement efforts tailored to SaaS-focused buyer personas.
Read more