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Case Studies
Apparel Company

Apparel Company

Helping an e-commerce client become ADA compliant

An ADA compliant website that accommodates users with visual, hearing, cognitive and mobility disabilities
Conducted a comprehensive review of all pages and features
Developed website content accessibility guidelines
Logo of an apparel company

Helping an
e-commerce client become ADA compliant

icon-ecommerce E-commerce
Design
UX
Product Strategy
ADA Compliance
Semi-annual sales announcement on an apparel company's website shown on a monitor
Women posing on an apparel company's website shown on a monitor

Background

In the last few years, major companies have been sued over the Americans with Disabilities Act (ADA) website compliance violations. Our client, a major shapewear brand, wanted to protect its business from this risk. 

Discovery

Our client’s website had several issues across the three levels of ADA conformance.
As a result, the company was not only losing business from prospective clients, but also faced potential financial liability.

Solution

DAP conducted a comprehensive site accessibility audit. Our in-depth, page-by-page analysis revealed important areas of growth across user experience and operability. We also created an actionable checklist for level A, AA, and AAA compliance issues in order to maintain proper monitoring and compliance in the future.
  • Developed website content accessibility guidelines
  • Conducted a comprehensive review of all pages and features
  • Created a list of ADA compliance issues with recommendations for fixes

Results

An ADA compliant website that accommodates users with visual, hearing, cognitive and mobility disabilities
Checkout forms on apparel company's website shown on a monitor

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Digital Authority Partners
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Digital Authority Partners
420 West Huron, 1st Floor
Chicago, IL 60654
(312) 820-9893
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