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Voice narration app secures 100k downloads in first month
Technology
- Marketing
- Product Management
Background
How can one of the biggest names in audio get even bigger? How about by building an easy to use, native mobile app. Dolby partnered with DAP to design a go-to-market strategy and launch its premier video narration app, Narrate by Dolby.
Discovery
Dolby needed DAP to create the business case for Narrate, which was crucial to solidifying stakeholder investment in this pilot project. We defined product requirements and marketing opportunities for both US and Canadian markets, and uncovered actionable insights for generating user demand post-launch.
Solution
DAP created a “market fit” report, analyzing the target audience, local requirements, market conditions and more to ensure a successful app launch. Additionally, we wrote new product requirements and suggested future optimization opportunities to drive profitability in the marketplace.
- Created market fit report
- Wrote comprehensive product requirements
- Provided forward-looking optimization opportunities
Results
Successfully launched Dolby’s first digital project
100,000+downloads one month post-launch
