Simplifying personal finance with a user-friendly credit card app

Financial services

Design
Digital Strategy
Product Management
UX

Background

CreditShop, one of America’s top 25 credit card companies, wanted to build a state-of-the-art credit card management app to help their customers seamlessly manage their accounts anytime, anywhere.

Discovery

DAP examined both customer feedback and industry best practices. The main takeaway suggested that a modern design and industry-leading user experience would appeal to both new and existing customers.

Solution

We created a tailored app combining a modern interface with the features of a traditional credit card management application. The streamlined product sped up the card management process, giving the client one of the most user-friendly financial platforms in the industry.

Built a new account management app for Credit Shop’s Mercury Cards
Conducted market research and user testing
Created a sophisticated user interface applying industry best practices, customer feedback and market data