Digital strategy, website development, and rebranding to attract and convert B2B buyers of custom apparel.
Screen Print This, a leading t-shirt manufacturer for major brands like Target, FedEx and Harley Davidson, was searching for a way to expand its custom apparel business line. Despite offering some of the highest quality custom t-shirts on the market, the Screen Print This website lacked the positioning and branding needed to successfully convert B2B buyers.
Vague copy and unclear value proposition on original homepage.
Instead of simply redoing the Screen Print This website, the team at Digital Authority Partners took
a holistic view of the company, its current position in the marketplace, and what was needed to
significantly increase B2B conversions.
After conducting a high-level needs analysis, DAP
created a robust set of product requirements that involved substantial changes to the UX, design,
development and marketing of the website. We not only redefined their digital strategy, we recreated
and repositioned their ecommerce site, created a new, seamless back-end order management process,
and expanded brand awareness through a series of targeted marketing efforts.
As a result of DAP’s digital and marketing strategies, Screen Print This
successfully repositioned itself as a premium provider of B2B customer apparel.
They
now have a modern, high performing ecommerce site and are enjoying improved brand
recognition among prominent B2B businesses.
