Enabling seamless B2B buying
E-commerce
- Marketing
- UX
Background
Screen Print This, a leading t-shirt manufacturer for major brands like Target, FedEx and Harley Davidson, needed help expanding its custom apparel business to attract enterprise-level customers. They enlisted DAP to rebrand their e-commerce website and increase conversions from B2B buyers.
Discovery
After analyzing our client’s position in the marketplace, along with what was needed to increase website B2B conversions, we determined that substantial changes to the Screen Print This website were required. These changes included new backend development, improved UX and design, and updated brand copy.
Solution
DAP helped Screen Print This implement a seamless back-end order management process, redesign and rebrand its e-commerce site, and expand brand awareness through a series of targeted marketing efforts.
- Built back-end order management process
- Updated website UX, design and copy
- Implemented new functionality improvements
- Executed B2B lead-gen strategies
Results
Successfully rebranded Screen Print This brand as a premium provider of B2B apparel
Delivered a high-performing, high-converting e-commerce website
