Global nonprofit broadens reach with eLearning portal
Education
Non-profit
Background
Room to Read is a leading nonprofit focused on children’s literacy and girls’ education programs, serving low-income communities in ten countries across Asia and Africa. Room to Read turned to DAP to create a learning portal that could facilitate literacy education for thousands of students in Indonesia.
Discovery
With the goal of creating a resource for teachers to facilitate literacy education in the face of community constraints such as limited internet access, low bandwidth, and multiple languages spoken, DAP undertook a deep examination of the teachers’ needs and obstacles. After testing different concepts, it was clear that ease of use represented the most critical success factor in designing the new platform.
Solution
We created a dynamic literacy portal for teachers, including features that enabled easy access to materials, customizable lesson plans, and the capacity to digitally assign tasks to students based on reading level and subject matter interest.
- Designed multiple portal options for ease of use and customization
- Conducted A/B testing on multiple portals
- Analyzed test results to determine the most effective option
- Increased student engagement through intuitive and compelling lessons
- Provided a tool for teachers with low bandwidth internet to access materials and educate students.
Results
35k+
students using the portal on their path to literacy
1k+
teachers have integrated portal into their classrooms
2
nations currently testing program for their own literacy initiatives
See our other work
Financial services
Assured
DAP elevated Assured’s presence at the premier InsureTech tradeshow, deploying geo-location ads and expert retargeting strategies post-event, leading to multiple million-dollar deals. Unlock unprecedented growth with our powerhouse strategic promotion solutions!
Read more
Professional Services
Liventus
We achieved a 30% increase in Sales Qualified Leads (SQLs) year-over-year for Liventus, an Illinois-based custom software development agency. Our Fractional CMO & SEO experts collaborated with the Liventus leadership team to design and implement a content strategy tailored to attract Chicago businesses looking for custom software development services to the Liventus website. Our goal was to boost Liventus’ leads from fintech, healthcare & retail enterprise clients, focusing on attracting Chicago-based companies.
Read more
Software as a Solution
Financial services
KYROS
DAP helped KYROS, a fintech SaaS platform, to create & execute an optimized marketing strategy to generate high-value leads.
Read more
E-commerce
Bella+Canvas
DAP helped Bella+Canvas achieve a 9.65X return on marketing spend across SEO, paid media, and email marketing.
Read more
Software as a Solution
DecisionLink
We achieved a remarkable 200% increase in Sales Qualified Leads year over year for DecesionLink by meticulously rebranding the DecisionLink platform, implementing a refined SEO strategy, and strategically aligning marketing with sales enablement efforts tailored to SaaS-focused buyer personas.
Read more
E-commerce
Sanctuary Clothing
DAP helped Sanctuary achieve a 4.2X ROAS, an 80% increase in organic traffic, and a 70% increase in Ecommerce conversion rate.
Read more