Helping Clients Generate
More Sales Through Google Ads

Increased conversions for a medical device software firm by 40+%

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Helped a leading environmental monitoring solutions company increase leads by 80%

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Helped an eco-fashion company gain 8x return on ad spend

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Our Clients Love Us, and They Tell the World About it

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Schedule a consultation with a DAP expert today and find out what we can do for your business.



Chicago's Best PPC Agency
Google Adwords Company


Leading Google Adwords Company

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Winner of the Best B2B Online Campaign, Internet Advertising Competition
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Google Partner for Digital Empowerment


Award-Winning PPC Agency in Chicago
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Chicago's Most Reviewed PPC Company

Why should you use a Google Ads Agency?

Google Ads is an auction-based pay-per-click (PPC) advertising platform in which businesses "bid" on certain keywords to have their ads appear within Google's Search Results and across their Display Network.

Google dominates the search market. Advertising on Google Ads is a must for most businesses. Even businesses that have secured the top position in Google’s organic search results should invest in Google Ads for their targeted keywords to prevent their competitors from appearing above them.

By bidding on targeted keywords you can capitalize on one of the most powerful aspects of Digital Marketing – Search Intent. It is your opportunity to display your products or services directly in front of prospective customers at the very moment they are searching for them.

However, as these placements are limited and essentially open to the highest bidder, it’s extremely competitive. That’s where DAP comes in.

Our Google Ads agency eliminates the guesswork and ensures your marketing dollars are optimized for the highest return on investment. By analyzing the performance of your campaigns, we make data-driven decisions to continuously optimize your performance. We make sure you are only bidding on the right keywords searched by your ideal demographics, in specific locations, that will provide the highest return for your business.

Want to meet with our team?

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Foundations of Your
Successful Google Ads Campaign

  • 1

    Defining Your Goals

    Every campaign we launch on Google Ads has a specific goal, depending on the Products or Services you offer, that we're trying to hit. We know that every business is different and we work with your organization to define the goals of your Google Ads campaigns.

  • 2

    Defining How We'll Measure Success

    Just as every business's goals are different, Success also looks different for every business. Simply hitting your goals is not enough, they must be met at a pre-defined measure of success. Our team works with your business to define what truly is successful when it comes to your Google Ads.

  • 3

    Market and Competitor Analysis

    Where many others fail is by not performing a robust analysis. If the Products or Services you offer are highly regional, it's important to see who is currently advertising in your service area and which tactics they are employing. If you offer your Products or Services nationally, there may be sections of the marketplace that are extremely competitive or completely void of competitors. This information is essential to a successful Google Ads strategy.

  • 4

    Developing your Google Ads Strategy

    After completing an analysis of the market and your competitors, we can begin crafting your Google Ads Strategy which will act as the roadmap for our efforts over the next year.

  • 5

    Launching your Google Ads Campaigns

    We're ready to launch! Our team of Googe Ads Specialists will create all of the ad variations and set up your Google Ads to target your prospects. You'll begin to see highly targeted traffic from prospective customers searching for your products or services.

  • 6

    Analyze & Optimize

    Here's where it really gets interesting. Google Ads is not a Set-and-Forget platform and what worked yesterday might not work today. By following the data, we'll optimize your campaigns and make any adjustments needed as the environment evolves. Certain areas might see new competition, or perhaps some competitors stop advertising in other areas. By keeping our finger on the pulse of your Google Ads campaigns we'll make adjustments and report back on how we're obtaining your traffic and how they're behaving once they're on your website.

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Google Ads Agency
Frequently Asked Questions

There are multiple factors that go into hiring a Google Ads agency. To get started, the first thing you should look for is experience. A good Google Ads agency will be able to identify which Google Ads products you should be using, the goals you should be tracking, and create a custom ads strategy tailored for your business’s specific needs. A great Google Ads agency will continuously monitor and adjust your campaign based on the data to ensure you’re seeing the highest possible return on your ad spend.

Google Ads can provide businesses instant results, as opposed to SEO which can take months to drive organic traffic. It is also the most budget-friendly marketing option since you only pay when someone clicks on your ad. Your campaign can also be narrowed down to different demographics in order to target your ideal audience. With Google Ads, you are in full control of every aspect involving your advertising campaign. If you would benefit from highly targeted traffic from users searching for your exact products or services then it’s a no-brainer.

Google Ads is so versatile that virtually any industry can take advantage of it. The strategy and channels are the parts that differ; some industries benefit more from display ads on Google, whereas others would see better results through social media advertising. No matter which industry you’re in, in the right hands a Google Ads agency can deliver the results your business requires.

There are some industries or business types, however, that are not allowed to advertise on Google Ads. These restrictions are in place either by law or Google’s own terms and conditions and can vary across locations.

Absolutely! As with all our other services, we work with only the most experienced digital marketing experts, who are committed to creating and managing a successful campaign for your business. Some of our Google Ads Specialists have been advertising since the advent of the PPC Bidding System in 1998! We have the knowledge and experience to manage spend-budgets of any size, and as a result, deliver exceptional ROAS.

One of the main benefits of partnering with a Google Ads agency is that you get a full team of experts working together to help your business succeed. By working with Digital Authority Partners, not only do you get the knowledge and experience of our Google Ads Specialists – but we also include a CMO, Paid Media Specialist, Designer, Content Manager, and Analytics Manager. With their combined experience, you can be sure that your business is in good hands.

Providing Google Ads Agency Expertise
For Our Clients

Case Studies

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  • 10% increase in total leads YoY
  • 18% reduction in bounce rate
  • 71% increase in email click-through rate
  • 3x increase in form conversion rate
View case study


  • Page 1 ranking for primary keyword
  • 65% increase to both page views and time on site
  • 43% increase in conversion rate
  • 20% decrease in bounce rate
View case study
Unique Expertise
Software as a Solution
Financial services


  • $3M New business secured during the first year due to marketing efforts
  • #1 Loyalty program lifetime value software ranking on Google
  • 13.54% The click-through rate on email (vs. ~2.5% industry average)
  • 15% Reduction in cost to serve by leveraging business intelligence solution
View case study

Schedule Your
Free Consultation

Google Ads Questions? Schedule a free consultation with one of our DAP paid media specialists and discover how Google Ads can drive massive volumes of targeted traffic, sales, and leads.

Why Companies Choose DAP
as Their Google Ads Agency of Record

  • We’re Experienced. Our team of Google Ads Specialists has a long history of running successful campaigns from SMBs to Enterprises across all sorts of industries.
  • We’re On-Time and On-Budget. At DAP, we understand how important your marketing dollars are and that they provide a return on your investment that can be measured. Our team keeps your ad spend at, or under, budget while improving your ROAS.
  • Performance-Based Pricing Models. We put our money where our mouths are. We offer several “performanced-based” pricing models—in other words, the more money you make, the more money we make.
Marketing Team

Learn More About
Google Ads

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Google AdWords

What is Google Ads?

Google Ads is Google's advertising platform which allows businesses to reach their target market through its search engine and partner sites.

When you advertise on Google, your ads can appear to users as they search for keywords or phrases that are relevant to your business. For example, if someone searches for “SEO Agency”, ads specific to this search will show up on their results page, typically at the top of the search results.

Google Ads offers companies the option to advertise through their Search and Display Partner network. If someone is reading an article titled “SEO vs SEM” on a website leveraging Google’s AdSense for Publishers, they are very likely to see an ad for top SEO agency in Chicago.

Google Ads provides huge benefits to businesses on a global scale. As a business owner, you can research the keywords your target audience is searching for and then incorporate them into your ads. This allows you to collect quality leads by improving your brand awareness. Secondly, customers are likely visiting other websites, and Google Ads makes it easy to follow them to other Google sites like YouTube and their Partner Network. This is an effective way to lower cost-per-click while still increasing conversions.

Google Ads is a flexible, cost-effective solution to advertising your business. You can easily zero in on certain regions and demographics that match your target audience, as well as choose which sites should host your ads. Google Ads is really a win-win for customers and advertisers alike. Customers can quickly find exactly what they’re looking for, and advertisers can remind them of which products they’ve been searching for.

Why Paid Media Matters

Paid media is one of the most important digital marketing strategies available today. The first reason for this is because the results are immediate and you only pay when a user clicks on your ad or by a set number of display ad impressions. In other words, there are no subscription fees or hidden costs.

A Google Ads agency has the experience to help your business grow by leveraging the power of paid ads. They will set up Google Ads using popular keywords and phrases found through market research. Examples of paid advertising include pay-per-click and online partnerships. Pay-per-click is amongst the most popular methods of paid advertising; here are the top three reasons why.

  1. Affordable and Measurable

    Paid ads campaigns give you the opportunity to directly reach a targeted audience in a very short amount of time and depending on your goal. For instance, if you want to drive traffic or leads, then you would pick the CPC model; if your goal is to increase brand awareness, then CPM would be the best option.

    Google offers advanced tools to help your ad campaign resonate with the maximum number of viewers possible. One tool is Google Responsive Ads, which automatically adjusts to any ad space on the Google Display Network.

    To avoid overspending, Google allows you to keep track of your ad spend and set daily budgets.

  2. Fast Results

    Although it’s an effective marketing method, driving organic traffic through SEO can take months or sometimes even years. Paid ads eliminate the hassle of consistently measuring results and making adjustments. You’re guaranteed to elevate your brand by engaging with a specific audience, therefore, collecting more qualified leads to convert into paying customers.

  3. Specific Targeting

    Attempting to reach a wide audience can be time-consuming and costly. Many businesses – especially smaller ones – don’t have extra resources to waste. This is where paid ads come in. They allow you to target relevant audiences who are interested in your product or services and fit your demographics. For example, if you run a law firm, you can advertise only to residents within a few miles of your office. A Google Ads agency can assist you by ensuring your campaign is performing at its maximum potential by identifying the common denominators in your audience. These can include location, keywords, and interests.

Are B2B Google Ads Needs Different Than B2C Google Ads Needs?

B2B and B2C operations are quite similar, but there are a few significant differences that set them apart. These affect the method you use to target your audience and how much you pay for the ad spend. B2B purchases usually start with a personal referral and 92% of B2B buyers are more likely to make a purchase after reading a review. These reviews can be found on a business’s Google page and are highly influential in the buying process because they evoke emotion.

The B2B sales cycle takes a bit longer than the B2C one, the latter which encourages consumers to make impulse purchases rather than take months to make a purchasing decision. This length of time impacts how you generate leads and drive sales. For instance, the owner of a car dealership won’t necessarily expect a customer to purchase a car online. Rather, their goal is to encourage consumers to visit the dealership, where the sale can be made in person.

The buyer’s journey is an important aspect of paid marketing, and sometimes that means taking alternative paid advertising strategies to engage with your consumers. Retargeting programs are an effective method for doing this because you can reconnect with them as they are already familiar with your brand. When someone makes contact with your business, it triggers a sequence that will show them your ad again. Retargeting reinforces your product or service so it stays at the top of the consumer’s mind. Note that retargeting ads can be pricey, but a Google Ads agency can help you maximize your marketing budget.

Is There a Difference Between Google Ads and Google AdWords?

As of 2018, Google AdWords was rebranded into Google Ads, which encompasses all types of campaigns including search, display, and video. Two of the changes – in addition to the new name and logo – are the updated product interface and billing functions.

Note that these changes will not have an effect on your campaign performance or reporting, and our Google Ads agency will continue to build successful campaigns for your business.

Are Google Ads Free?

This is a common question businesses ask before they start budgeting for their ad spend. The answer is: yes and no.

Let’s start with the basics. Signing up for a Google Ads account is free, however, you will be charged every time someone clicks on your ad (known as CPC). This doesn’t have to be costly though; Google Ads allows you to set a budget cap for your campaign, so you never have to worry about spending beyond the set limit.

The reason why Google Ads is so popular is that it offers a flexible solution for your advertising needs without locking you in with a long-term contract. You can adjust your budget or pause your campaign whenever you want, plus you only pay when people click on your ad. So basically, if nobody clicks on your ad, you don’t pay (although our Google Ads agency has the expertise to make sure users visit your website).

Even though we’ve seen massive success with our Google Ads campaigns, there is always room for improvement based on current market trends. Google is known for its advanced technology that helps you gain a wider reach through advanced bidding strategies, all of which can be achieved within your budget.

Google’s bid strategies are based on two factors: your goals and the type of campaign. We will start by determining whether you should focus on getting clicks, impressions, conversions, or views. Then, we will build a strategy around our findings. For instance, if you want to increase your conversions, smart bidding would be your best option. But what is smart bidding?

Smart bidding is a sequence of automated bid strategies that use machine learning to maximize conversion rates or conversion values. To achieve optimal results, smart bidding factors in specifics like location, language, and the individual operating system. It also includes target Cost-Per-Acquisition (CPA) bidding, which is when you set an average cost that you would be comfortable paying for each conversion. Then, when a customer searches your product or service, Google will set a bid based on the chances of your click converting. Other strategies within smart bidding include Return on Ad Spend and Enhanced Cost-Per-Click.

Small and medium-sized companies will spend approximately $9,000-$10,000 per month on Google Ads, which generally offers an ROI of $8 for every $1 spent. As a Google Ads agency, we can guide you through your options within Google Ads – like Google Search Network or Google Display Network – to determine which one would offer the most benefits.

Can I Use Google Ads on My Own?

Yes, anyone can set up an Google Ads campaign on their own, however, it wouldn’t necessarily be your best choice. This is because you might not be familiar with how to scale your ads, which could potentially result in wasted resources. Here are three reasons why hiring an Google Ads agency is the way to go.

  1. Time Management

    Managing PPC ads is a time-consuming process because it requires consistent monitoring and testing. As a business owner, you have other aspects of your business to focus on, which is why you need a dedicated team exclusively for your PPC ads. An Google Ads agency has the time to manage and optimize your campaigns without distractions.

  2. Experience

    While you might have a couple team members who have worked with PPC in the past, as a business owner you need to ask yourself how much experience they really have. You might be wondering if you and your team can learn PPC advertising online in order to save money on hiring an agency. The answer is, yes you can. Keep in mind though that PPC is very technical, and it’s only through time and experience that you can really get the hang of it to see results.

    Additionally, working with an Google Ads agency also has all the software and tools to make your PPC ads a success. The investment that you make in partnering with an agency is more valuable than investing in tools to run PPC campaigns on your own. Your business is guaranteed to benefit from a comprehensive range of PPC advertising strategies that will significantly increase your ROI and profits.

  3. Keeping up With Changes

    As we mentioned earlier, the digital marketing world is constantly changing, which makes them difficult for you as a business owner to keep track of. These could include changes to the Google Ads platform or new best practices for managing campaigns. By falling behind, you risk losing out to your competitors.

    An Google Ads agency is committed to taking full control of your campaigns. Our experts read industry publications and test different marketing methods, so you can stay ahead of the curve.

How Long Does It Take to Show PPC Results?

This question comes with many different answers depending on your business. In general, it takes between 6-12 months to create and develop a strong campaign. Yes, that sounds like a long time, but given how cost-effective PPC ads are, the wait is completely worth it.

PPC campaigns take a while to show results because the data and performance history are not immediately available. Once you post your ads, the Google network will evaluate their quality, which has an influence on your ad performance. Once they start generating data, you can use it to improve specific aspects of your campaign. These could include keyword selection and audience targeting. Basically, the longer your ads are up, the better they can perform due to the available data.

Strong PPC ad performance boils down to a strong foundation. Our professionals will take the time to get to know you before onboarding your business, and subsequently building the campaign. We will identify your KPIs, set a budget, and create a roadmap so nothing falls through the cracks.

Working with an Google Ads agency is quite an investment, but when you consider the benefits it brings, there really is no other choice. You can start optimizing your campaigns for increased revenue and business growth today.

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