Making Google Ads Pay: Your Strategy Guide for Making Money
The idea of Google ads sounds excellent. You can make money while you sleep and attract your dream buyers to your online business. But the reality is that a lot of people don't make any money from their Google ads. In fact, they end up losing money.
If you're one of those people struggling to make your Google ads profitable, this guide is for you. This Google ads agency guide shows you how to create a winning strategy for your Google ads so that you can start making money. Let's go!
What Are Google Ads?
Google Ads is an advertising platform that allows businesses to display ads on Google.com and its partner websites. Advertisers can choose to display their ads on a pay-per-click (PPC) or cost-per-impression (CPI) basis.
Google Ads offers two types of campaigns: search and display. Search campaigns allow businesses to display their ads when someone searches for a keyword that is related to their business. Display campaigns, on the other hand, allow businesses to show their ads on websites that are part of the Google Display Network.
Why Use Google Ads?
Google Ads can be good for your business in several ways. First, it is an effective way to reach your target market. With Google Ads, you can target your ads to people who are specifically interested in what you have to offer.
Second, Google Ads is a great way to generate leads for your business. When someone clicks on one of your ads, they are taken to your website, where they can learn more about your business and what you have to offer. This is an effective way to get people interested in your product or service.
Third, Google Ads is a great way to increase brand awareness for your business. When people see your ads on Google, they are more likely to remember your brand when they are searching for a related product or service.
Creating a Google Ads Strategy That Works
Here are the best practices for creating a Google Ads strategy that works:
1. Understand The Different Types of Google Ads
As we mentioned earlier, there are two types of Google Ads: search and display. Search ads appear when someone searches for a keyword that is related to your business. Display ads are shown on websites that are part of the Google Display Network.
Search ads are much more targeted than display ads. You need to have a clear understanding of who your target market is and what keywords they are searching for before you create a search ad campaign.
Display ads, on the other hand, are less targeted. This means that you have a bit more leeway in terms of who you want to target with your display ad campaign. However, you still need to have a clear understanding of your target market and what kinds of websites they visit.
2. Avoid Keyword Terms That Are Too Broad
When you're creating your Google Ads campaign, avoid choosing keyword terms that are too broad. For example, if you sell shoes, you might be tempted to use the keyword "shoes." However, this is a very broad keyword, and you will likely get a lot of clicks from people who are not interested in buying shoes.
Instead, you should use more specific keyword terms such as "women's running shoes" or "men's dress shoes." By using more specific keywords, you will be able to target your ads to people who are more likely to be interested in what you have to offer.
3. Use Campaigns To Attract New Customers To Your Products
One strength of using Google Ads is that you can use it to attract new customers to your product or service. If you have a product or service that is not well known, you can use Google Ads to raise awareness and interest in what you have to offer.
To do this, you need to create a campaign that is specifically designed to attract new customers. This campaign should be different from your other campaigns and should focus on getting people to learn about your product or service.
You can use a variety of strategies to attract new customers, but some of the most effective include using compelling headlines, offering discounts, and using customer testimonials.
4. Know Which Campaigns Are Meant To Introduce your Brand
When you're creating your Google Ads campaigns, it's important to know which ones aren't meant to sell anything and are instead designed to introduce people to your brand. You can use a few different types of campaigns for this purpose, but the most effective is the Brand Awareness campaign.
A Brand Awareness campaign is designed to get people to learn about your brand and what you have to offer. To create a successful Brand Awareness campaign, focus on creating ads that are creative and attention-grabbing. And make sure that your ads are shown to people who are likely to be interested in your brand.
5. Optimize Your Ad Landing Page
Once someone clicks on your ad, they will be taken to your website's landing page. This is the page on your site that must be designed to convert visitors into customers.
To create a successful Google Ads campaign, you need to make sure that your ad landing page design is optimized for conversion. This means that your landing page should be well-designed, easy to navigate, and have a clear call to action.
What if you're not sure how to optimize your ad landing page for conversion? In that case, you can hire a professional web designer or use one of the many landing page optimization tools that are available.
When it comes to Google Ads, there is no one-size-fits-all approach. The best way to create a successful campaign is to experiment with different strategies and see what works best for your business. However, if you want to see consistent results, you need to be willing to apply these practices on a regular basis.
If you don't have the time or resources to do this, you can hire an expert to manage your Google Ads campaign for you. At Digital Authority Partners, we have a team of experienced Google Ads specialists who can help you create a successful campaign that meets your specific goals. Contact us today to learn more.
Want to meet with our team?
Book a meeting directly here