Geofencing delivers highly targeted, relevant messaging to visitors nearby or passing through geo-coordinated boundaries. Now, target traffic near your business with discounts or promotional offers. Promote live events and happy hours via social media. Our agency offers strategy, campaign management, and creative assets to transform this powerful marketing channel into a consistent producer.
Helped a grocery chain increase location based click-throughs for 70 locations by 47%.
Harnessed location based strategies to increase traffic by 253%, leading to 200% more revenue year-over-year for one education franchise.
Led location based strategies for a leading healthcare provider resulting in 11 first position rankings in locations throughout the US.
Geofencing is perfect for bars, restaurants, and retailers. In addition to location based promotional offers, geofencing enables highly personalized messaging to visitors leaving and arriving at venues. Live offers enable you to tailor personalized, behavior-based experiences previously unavailable at live events.
Contextual push notifications are a great way to insert offers and promotions into contextually relevant content when users pass through a location. For instance, “It’s just about lunchtime. Last week you enjoyed our gourmet grilled cheese. Checkout this week’s roast beef special…”
Time push notifications with special events in your area and partner with other businesses to deliver even more value to your customers. Targeting and notifications are highly customizable with trigger events that allow you to filter out less relevant traffic and target prospects with the greatest purchase likelihood.
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Geotargeting combines two methods to target customers: location and behavior. Geofencing uses one method: location. Use our expert geofencing agency to quickly deploy effective, location-based marketing to the people close to your business, i.e. most likely to patronize it. Geofencing is often the smarter and easier marketing play for small and medium-sized businesses than geotargeting.
Geofencing uses technology to create defined virtual borders. When a user (more specifically a user’s device) is within these virtual borders, it allows you to send them engaging, location-triggered advertising. Enabled by GPS, Wi-Fi, and other technologies, your business is able to uniquely capture—and captivate—an audience in close proximity. Geofencing combines urgency and nearness to your advantage.
A national coffee chain is expanding its geographical presence by opening cafes in major cities across the southern United States. They want to publicize their cafes in these new markets. A geofencing agency can be employed to target only potential customers who frequent the areas within a reasonable driving distance of the chain’s new cafe locations, while excluding those who live far from them and are less likely to visit them.
Large and small restaurants use geofencing to target people in their area with strategically-timed deals, specials, and promotions sent via push notifications to increase their visibility. Ride-hailing companies lean heavily on geofencing to target customers in key locations like entertainment districts, convention centers, and travel hubs during peak times like holidays, weekends and sporting events.
Geofencing does not always require an app. However, it can be more difficult to implement without one. Without an app, customer location information has to be obtained from an alternative source like telecom companies. In addition to our excellent track record as a geofencing agency, we are also a mobile app development agency. We deliver custom apps with integrated geofencing capabilities.
Google and YouTube parent company Alphabet allows you to geofence display and video ads in campaign settings. This goes beyond just restricting ads to a particular country. You can select a city, region, or even postal code for your marketing asset to target. An important ad audience selection to make is for it to “target people in or regularly in your targeted location(s)”.
Several factors contribute to total geofencing price including upfront fees, monthly maintenance costs, number of locations targeted, ad spend and frequency, radius size, and whether you employ additional, complementary services at your agency of choice. Contact one of our geofencing specialists for an honest, upfront breakdown of what we charge.
Research geofencing providers. Look for results businesses like yours have obtained from using their services. Once you find a geofencing agency like DAP that you like, we can raise awareness of your business among locals and get them through your door. Implement geofencing to edge out competitors by leveraging your innate marketing advantage—your location.
Have questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your business.
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