Frequently Asked Questions

Is geofencing the same as geotargeting?

Geotargeting combines two methods to target customers: location and behavior. Geofencing uses one method: location. Use our expert geofencing agency to quickly deploy effective, location-based marketing to the people close to your business, i.e. most likely to patronize it. Geofencing is often the smarter and easier marketing play for small and medium-sized businesses than geotargeting.

Geofencing uses technology to create defined virtual borders. When a user (more specifically a user’s device) is within these virtual borders, it allows you to send them engaging, location-triggered advertising. Enabled by GPS, Wi-Fi, and other technologies, your business is able to uniquely capture—and captivate—an audience in close proximity. Geofencing combines urgency and nearness to your advantage.

A national coffee chain is expanding its geographical presence by opening cafes in major cities across the southern United States. They want to publicize their cafes in these new markets. A geofencing agency can be employed to target only potential customers who frequent the areas within a reasonable driving distance of the chain’s new cafe locations, while excluding those who live far from them and are less likely to visit them.

Large and small restaurants use geofencing to target people in their area with strategically-timed deals, specials, and promotions sent via push notifications to increase their visibility. Ride-hailing companies lean heavily on geofencing to target customers in key locations like entertainment districts, convention centers, and travel hubs during peak times like holidays, weekends and sporting events.

Geofencing does not always require an app. However, it can be more difficult to implement without one. Without an app, customer location information has to be obtained from an alternative source like telecom companies. In addition to our excellent track record as a geofencing agency, we are also a mobile app development agency. We deliver custom apps with integrated geofencing capabilities.

Google and YouTube parent company Alphabet allows you to geofence display and video ads in campaign settings. This goes beyond just restricting ads to a particular country. You can select a city, region, or even postal code for your marketing asset to target. An important ad audience selection to make is for it to “target people in or regularly in your targeted location(s)”.

Several factors contribute to total geofencing price including upfront fees, monthly maintenance costs, number of locations targeted, ad spend and frequency, radius size, and whether you employ additional, complementary services at your agency of choice. Contact one of our geofencing specialists for an honest, upfront breakdown of what we charge.

Research geofencing providers. Look for results businesses like yours have obtained from using their services. Once you find a geofencing agency like DAP that you like, we can raise awareness of your business among locals and get them through your door. Implement geofencing to edge out competitors by leveraging your innate marketing advantage—your location.

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Have questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your business.

Why Companies Choose DAP
for Their Geofencing Needs

  • Proven success designing winning digital marketing campaigns for over 250 clients nationwide.
  • Data-based, technology-augmented campaign development grounded on tested psychological principles.
  • Full-transparency – you’ll know exactly where we stand every step of the way with detailed timelines and key performance indicators.
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