• Skip to primary navigation
  • Skip to main content
  • Services
    • SEO
    • PPC Management
    • Digital Marketing
    • Digital Strategy
    • Fractional CMO
    • Analytics
  • Industries
    • Healthcare
    • Fintech & Financial Services
    • Ecommerce
    • Professional Services
    • Education
    • Legal Marketing
    • Government
    • Manufacturing
  • Case Studies
  • Resources
    • Marketing Insights
    • White Papers
    • Webinars
  • About
  • Call Us:
    (888) 846-5382
  • Contact Us
Home
Resources
Articles
SMB Corner: Essential SEO Benefits for Small Businesses
seo for small business_Search with computers and a light bulb
Marketing & SEO
December 10, 2022

SMB Corner: Essential SEO Benefits for Small Businesses

Avatar for Marina Turea
Marina Turea
As a content project manager, Marina ensures pristine accuracy of content marketing projects delivered on time and within budget and scope. Marina is an experienced content...

Get in touch with Marina

SEO
1230 views

Subscribe to our weekly newsletter

Stay up to date with the latest digital trends.

Start-ups and small businesses can be hectic places to work. It seems like you have to do everything all at once, and there simply is not enough time in the day. More often than not, that means that you must prioritize certain operations over others. And though launching a website is often seen as an essential first step, developing and using a high-quality search engine optimization strategy might take a back seat.

An SEO agency is your best friend here. Rather than trying to learn all the intricacies of the various elements of SEO, you can simply discuss your goals with an expert and trust them to do the rest. In this article, we will show you some of the main benefits of SEO for small businesses, so that whatever you choose to do–work with an SEO agency or try this on your own–you know how important digital marketing is.


Want to learn more about the Digital Authority Partners approach to SEO? Watch this video!


 

First Off, What Is SEO?!

seo strategies_SEO Search Engine Optimization, concept for promoting ranking traffic on website, optimizing your website to rank in search engines or SEO.

SEO is an acronym for search engine optimization! And while it is often used as a catch-all term for any number of digital marketing activities, at its core it’s about getting your web page as high as possible on the search engine rankings so that you increase the quantity and quality of the visitors to your pages.

That means that when a web user enters a query related to your business, industry, sector, product, or services into a search engine, your page pops up on the list of results, ideally at the top of the first page.

Why is SEO so important? Because a lot of searchers simply do not look beyond the first page  of search results. That means that if you are not ranking on page one, you are severely limiting the amount of traffic that you are exposed to.

Even if your business is not engaged in selling online, the chances are good that a significant portion of your customer base will come to you having found your web presence – because most consumers research purchases and services online before shortlisting and finalizing their transaction.

What Are the Benefits for Small Businesses?

Getting your SEO exactly right can not only increase the traffic to your business, but also act as a client pre-qualifier.

For example, If your company shows up in search results for queries that are not 100% appropriate to what you do, then you are getting traffic that you neither need nor want – and that could be harmful to your position. The more that the search engine algorithm sees users visit and then leave your site rapidly, the more it will consider your site to be either untrustworthy or without authority, both of which will see you lose position.

Getting your keywords exactly right, however, means that you will show up when you are actually a genuinely good result for the search intent. That means that the people that are visiting your site will be more likely to interact with what they find there – and then you can start working on perfecting that experience so that click-throughs become customers.

User Experience Is Key

user experience_Female UX Architect Has Discussion with Male Design Engineer, They Work on Mobile Application Late at Night. In the Background Wall with Project Sticky Notes and Other Studio Employees.

That user experience is essential to helping not only establish your company as a good result in search engine algorithm terms but also in growing your business. Your business could be the single greatest result a user could ever wish to come across, but if your site loads slowly, is difficult to navigate, does not have a natural flow to the text, and is not secure, they will move on to the next result–and you just lost a customer.

Consider your web page user experience as your storefront. You would not open the doors to potential customers if your store was a mess and no one could find anything, so apply the same logic to your home and other landing pages. Make them as accessible, user-friendly, and attractive as possible – your conversion rates will almost immediately improve.

Other Benefits of SEO

SEO techniques can also have other beneficial effects on your business, particularly in the early stages of growth. Take, for example, social media and content marketing: two core parts of the SEO mix. Not only will these activities help your landing pages to soar up the rankings, but they will also extend your brand reach.

Ultimately the goal of SEO is technically to get your site ranked at the top of page one of Google results, but in reality, the point of it all is to get you as many customers as possible – so those followers on FaceBook and the people that are reading your blog pieces are a fantastic benefit of good SEO.

Another benefit is that you will get immediate feedback from the marketplace. Because SEO is an ongoing activity that requires monitoring and management, you will be able to see how trends are changing almost in real-time and be positioned to adapt your business as necessary – whether that is something as simple as adjusting your approach to the market, or something potentially more complex like introducing a new product or changing up your supply chain.

Reacting faster than your competitors and with a response more in tune with what your customers want is a great way to stand out as a leader in your field – no matter how big your organization is.

In Summary

One of the primary benefits of SEO is that it does not have to break the bank. Great SEO–and digital marketing–take a lot of time and effort. And when you hire the services of an expert, you get a return on investment that is simply unfeasible in any other advertising or marketing discipline.

To find out more about SEO for small businesses, and to discuss your specific needs, get in touch with Digital Authority Partners. Our award-winning team has helped hundreds of businesses of all sizes and in a range of industries, and we can help you to reach your growth goals too.

Want to meet with our team?

Book a meeting directly here

Like what you just read? Share this article with your network and friends.
Tweet Share Share Send

Related articles

SERP_SERP - Search Engine Results Page acronym, business concept on blackboard
Marketing & SEO
Jan 27, 2023
Follow These Great SEO Trends for Your Best SERP Rankings

A big shake-up is coming to search engine optimization (SEO). Changes in algorithms and best practices mean you need ...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
small business AI_Digital global network technology expansion, business marketing and technology management concepts. Virtual digital earth on mesh appearing while fingertips touching on touchpad on laptop computer.
Marketing & SEO
Jan 26, 2023
New World of Small Business SEO: AI-driven Marketing

Hiring an SEO agency is the best way to take advantage of artificial intelligence (AI) technology. However, you can a...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
ai seo_Futuristic robot artificial intelligence enlightening AI technology development and machine learning concept. Global robotic bionic science research for future of human life. 3D rendering graphic.
Marketing & SEO
Jan 21, 2023
Why AI and SEO Are Good Partners

Online success relies heavily on how well you implement search engine optimization (SEO). However, to outplay competi...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
Digital Authority Partners
The next-gen digital partner for today’s makers & doers.

Digital Authority Partners
222 W Merchandise Mart Plaza #1212
Chicago, IL 60654
312-820-9893
[email protected]

Resources
Services
Case Studies
Insights
About
Industries
Locations

One newsletter, once a week Today's top digital insights delivered straight to your inbox.

Thank you, you're all signed up! We'll be delivering you valuable newsbites to your inbox soon!

FacebookTwitterLinkedinYoutube
Digital Authority Partners | Copyright © 202s2 All Rights Reserved.
X

Contact our team

This field is required.
This field is required.
The email address you entered is invalid.
The phone number you entered is invalid.
X

Thank you!

One of our consultants will get back to you within 24 hours.


OR


Call Us:
(312) 820-9893