Top Need-to-know SEO Ranking Factors for 2023

If you have just built a website, chances are that you are cramming your way to hit the launching date for your shop or product line. The way to go faster in terms of promoting your brand is advertising. But you have to make a long-term investment to establish brand recognition and reputation for your brand—search engine optimization (SEO).

SEO can make your presence known on the internet. It can help you establish your brand image because it is all about improving user experience, which you can do. If you rank high on search engine results pages (SERPs) through SEO, you can establish your credibility, boosting your brand identity.

Want to learn more about the Digital Authority Partners approach to SEO? Watch this video!

If you need help with your SEO campaigns today, contact an SEO agency from Las Vegas or other areas. Below are the top factors that you can apply in your SEO campaign to rank high on SERPs:

Structured Data

Structured data refers to the organized information on your page based on the order of importance—from the title, category, product code, and unique selling proposition to the price, ratings, and feedback. Search engines look for structured data on your website pages, and if you have it, then crawlers will rank you higher in search results. 

You can organize your pages by including the name of the product or service in the URL along with the category and location. Reiterate this information in the title and description tags. These crucial details will show in search results. 

Write a unique description for each product or service. Include client ratings and feedback to ensure that search engines will find it worthy of recommendation. Use clear and high-resolution images. 

Furthermore, feature one product or service per page with its related photos laid out neatly. Avoid 404 dead links and 303 redirect links because they can interrupt the navigation and hurt your search engine ranking. 

Interactive and Intuitive Website Features

Your website must have preknowledge of your target market, and the navigation flow must reflect its habits and lifestyles. If the target market of your dental clinic is young people, you must research their habits, preferences, way of thinking, and buying capacity. 

Design your website according to the trends they adopt and use words that they can relate to. If you apply these to the design, your website can provide your prospective customer with recommendations, and they will respond positively. 

You can make your website interactive by integrating mini-games into your website and social media sites. Your website and social media sites can be intuitive by integrating predetermined questions and answers and suggesting the next steps according to the buying patterns of your target market. 

Mobile-ready Responsive Design

Another way to rank high on SERPs is to have a responsive website design. Your website should work smoothly with smartphones, tablets, and laptops. It adjusts depending on the screen size of the gadget and rearranges content and images in a way that is readable and well-balanced in layout. 

A responsive website has a fluid-like design that moves gracefully as the user switches from one gadget to another. They don’t need to scroll from left to right or vice versa just to look at the entire page. The screen should contain the essential information the user needs to know more about the brand.

Artificial Intelligence

The more interactive and intuitive features your website has, the greater user experience. As mentioned above, ranking high on SERPs is all about improving user experience. And artificial intelligence (AI) can make your website even more interactive and intuitive.

AI-driven websites have navigation features that pre-analyze user preferences and recommend pages that suit the user’s needs. AI uses cookies to track the user's movement on the internet and store data that can be pre-analyzed to determine their preferences. 

This information will be used to recommend a particular service that suits the user’s current need or want. Make sure that your website notifies every visitor about your use of cookies and your data privacy policy and security protocol.

Additionally, AI can help process digital payments and prepare financial reports. If you have upgraded to an ecommerce site, AI will help you build a strong and detailed database system for your business. 

AI automatically records inquiries, transactions, and even payments. You can get maximum benefits for your business if you integrate AI into your ecommerce website. 

Optimized Pages

A popular strategy nowadays is to optimize each of your featured pages on the website. Choose some pages that highlight your services or products and promote each. The optimized pages must contain meta tags or keywords in the title, URL, description, and images.

You can link the featured pages to your social media pages to increase visibility among your target market. You can ask websites that complement your services if you can guest-post. If they agree, you can include links in your blog that point to your website. 

Another option is to invite influencers or bloggers to write about your products or services and point one keyword to your website. These backlinks help build your brand dominance on the internet. 

Final Words

These strategies will help you rank higher on SERPs this 2023. There are more ways to boost your visibility on the internet, such as upgrading your website to accommodate voice search, integrating ecommerce into your social media pages, and local marketing.

There are also trending topics in SEO such as metaverse communication and machine learning. Having your own app can also maximize your SEO and digital marketing efforts. 

Consult a digital marketing expert if you want to add more features to your website and social media pages. Digital Authority Partners can guide you through the needed applications or technologies for your website so that you can boost your digital marketing campaigns. 

A little revamp of your web design, social media sites, and SEO campaigns can pave the way for an increase in revenue month after month.