How Explainer Videos Can Help Your Content Marketing Efforts in 2023
Did you know that brands are more likely to focus on short-form videos that are educational and engaging? In fact, Wyzol’s State of Video Marketing 2020 shows us that viewers demand to see more of these video styles from their favorite brands.
These videos help audiences in their day-to-day lives and add value to them. In today’s digital age, brands that actively make educational content through their marketing efforts have seen improved lead generation and have been able to build stronger brand loyalty.
And this is where short-form educational content pieces such as Explainer Videos come in handy.
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What are Explainer Videos?
Explainer Videos are short, informational pieces of video content that simplify the purpose of your company’s product or service to the user. It explains a business concept clearly through an informative, engaging video. They are effective in promoting your brand name and informing potential customers about your company and products, and most importantly, why they should do business with you.
Explainer videos can be found on company website homepages, product landing pages, and social media feeds, to name a few. These videos are generally targeted towards audiences who are at the decision-making stage of the buyer’s journey. If done right, they can be successfully turned from decision-makers into customers.
Why are Explainer Videos Incredibly Effective?
Now that you know what explainer videos are, let’s take a look at why your business should be using them. After realizing the instantaneous and powerful impact that explainer videos can have on how potential customers see your brand, you will probably want every future digital marketing campaign to incorporate them.
1. Videos Over Text Any day
The latest trends tell us that video content trumps any other kind of content when it comes to converting potential consumers to sales. Explainer videos help users discover more information about your brand, what you have to offer, and the advantages of the same. This is because consumers can retain up to 95% more information from just watching a video than reading text.
Moreover, many customers are actively seeking out and watching explainer videos to learn about a brand, product, or service. When asked, 80% and above of consumers have requested more short, informational videos from brands they do business with. This explains why explainer videos are the most widely created content pieces for marketing purposes.
2. Easy Demonstration
Explainer videos are typically used to demonstrate how your product or service will be helpful to the consumer. As stated earlier, such videos facilitate better retention of information than text. Moreover, viewers can easily benefit from the informative visual demonstration.
3. Gets To The Point Fast
Your audiences have a limited attention span in today’s digital age. They need their information quickly. Hence, even for a video, if the content is long and does not get to the point quickly, you may lose your audience regardless of how interesting your piece is. This is where explainer videos work as they are concise, simple to understand, engaging, and convey the point in a matter of seconds to the consumer.
4. Cost-Effective Production
Creating an explainer video doesn't have to break your budget. Now, advanced technologies allow for high-quality videos to be made at a modest amount. With a professional online video editor tool, you can be confident in making the most out of your money because they will guarantee that your video's quality matches the standards set by leading competitors in your industry.
5. Stand Out From The Crowd
Having an explainer video on your website and several marketing channels is a way of cutting through the clutter, and it’s something that many businesses have failed to do. Every minute, there are more than 300 videos uploaded to YouTube alone. You better believe that not having a video (especially if you are in B2B) will make you less visible to potential customers and clients.
Not only will having one help earn you more business, but as a result of having an explainer video on your channel, you will also be able to rank highly in SERPs (search engine results pages).
6. Higher Chances Of Being Shared
If a video is informative and helpful to solve a consumer’s problem, their chances of sharing it in their social groups is twice as much compared to any other type of content. This comes back to the fact that an explainer video is much more easily and better received by its intended target audience than an article, infographic, or e-book. While such videos rarely go viral, the possibility of them being shared is still higher than written or graphic content.
7. A Must For Mobile Marketing
Mobile consumers adore watching videos about new or interesting products, particularly when shopping for them. Staying updated with the likes of consumers is the best way to keep your brand visible at all times and keep your customers engaged with you 24/7.
8. Enhance Search Engine Rankings
Explainer videos focusing on specific products, services, or subjects can be tagged with keywords and shared through multiple channels to attract more viewers. If people stay longer watching the videos on a website, search engines perceive the site to be interesting and relevant. This reflects positively on its SEO ranking for related keywords.
9. Boosts Your Conversion Rates
According to Forbes, more than 90 percent of consumers say that watching video content has a considerable impact on their purchase decisions. That’s why you must make explainer videos for your product. Not only are the videos informative, but they also tend to capture your clients’ attention, which is something you want since this is where that all-important conversion takes place after they see the product in action!
10. An Essential To The Consumer Journey
Brands that have already incorporated explainer videos in their marketing strategies are seeing significant positive results — over 80% of brand marketers say that explainer videos help generate leads, enhance website traffic, and boost sales. This is because videos can bridge the gap between what users need and what you’re selling.
Once your potential client base has been firmly established by using engaging educational pieces like explainer videos, they are more likely to convert into paying customers down the line when they hear about a new service offered or product in your company's inventory. Also, incorporating explainer videos in the consumer journey is proven to improve your ROIs and conversion rates greatly.
Now that you know why creating explainer videos is so important for your marketing efforts this year, it's time to create one for your business. Hiring a video marketing agency or video editor that specializes in such content is a smart strategy because they can help you with more than just the content - they will guide you while putting together the perfect video and helping you decide which channels will be most effective for reaching the people most likely to turn into customers.
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