8 Luxury Hotel Digital Marketing Tips for 2022
Boost your hotel bookings this year with the latest in fast-changing digital marketing strategies specifically for luxury hotels.
Want to level up your game in 2022?
Your marketing ROI will never be the same once you start implementing the tips in this article. Here are eight tactics you can implement right away to begin seeing improvements in your luxury hotel marketing campaigns.
1. Take Advantage of Instagram
Right now, there are more than 1 billion active users on Instagram. 73% percent of those active users post their holiday getaway photos on Instagram for the world to see (and envy). Millennials top the most frequent travelers list, with an average of 35 days per year being spent vacationing.
This is because millennials are typically quite career-driven– spending most of their time with their noses to the grindstone. This means when they come up for air, a large percentage of them just want to relax somewhere luxurious; and they can afford to do it, too.
Their need for scenic relaxation and expression through social media creates a massive opportunity for the luxury hotel market.
Around 66% of millennials book their hotels using their smartphones, so investing time, money, and energy into developing a unique and enticing online presence on channels like Instagram will pay back dividends in the end. You may find it helpful to work with a Las Vegas Digital Marketing Agency on this, in order to create the most impact for your efforts.
When crafting your Instagram strategy, keep in mind two approaches that are likely to yield the best results for your business.
First, create a digital experience with your posts and ads. Highlight your amenities. Make things feel beautiful, luxurious, and relaxing. Every detail should be on brand and leave your audience dying to book a stay.
Did you know that about 40% of millennials choose a hotel based on its “instagramability”? So it will be important to feature images and videos that clearly articulate the value you provide, but even more than that, they should articulate the experience.
Second, find ways to encourage your guests to post about their trips on Instagram. Consider creating fun incentives for tagging you in their photos and videos, and watch the referrals roll in. Take advantage of this new age of digital media by empowering your guests to do the PR work for you.
You can learn more about how to drive traffic to your hotel’s website by checking out our Hotel Digital Marketing Tips.
2. Add Subtitles, Captions, and Hashtags to Your Videos
In 2022, video content is even more powerful than ever before. Yet, it’s not enough to simply create more video content. In order to leverage the full force of video marketing in 2022, you’ll need to focus on optimizing your videos to promote easy consumption.
This means utilizing subtitles, impactful captions, and hashtags.
Additionally, play around with shorter videos driven by emotion. Again, your goal should be to create an experience through your video content that leaves viewers wanting more.
Millennials are becoming more and more visually-oriented, and want that content in a faster-paced format. So, gear up for more mobile-friendly shorts and fewer long-form landscape videos.
3. Take Advantage of the Next Generation of Facebook
Facebook has 1.6 billion daily active users– 88% of them on smartphones. On average, Facebook users tend to spend at least 58 minutes per day on the platform. This presents a massive opportunity for you.
Capitalize on the opportunity to engage with your target market on Facebook using features like call-to-action buttons, paid advertising, events, and groups. Each of these tools is designed to help you not only engage with your target market but better understand them and build a community with them. With Facebook, you’re not just generating awareness, leads, or sales, you’re cultivating a group of brand advocates.
Facebook is an ideal platform for getting bookings, as well. There are many integrated tools that allow you to make this a one-step process for your customers. Make sure to keep your Facebook Business Page up to date with your contact information, hours of operation, and booking information.
Then, fill your page with compelling photos and videos showcasing the one-of-a-kind experience your luxury hotel provides.
4. Don’t Forget About Email Marketing
Often hotels in the luxury space view email marketing in today’s age as a tool for booking confirmations or just as an after-thought. Yet, in truth, it has the capacity to do so much more than that. In fact, email marketing still stands as a core pillar of a solid digital marketing strategy for luxury hotels, maybe more than ever before.
The fact of the matter is, email is not dead. In fact, most people still check their emails multiple times a day, every single day because important notices and information are still dependent on this form of communication.
This creates an opportunity for luxury hotels to add a kind of buffer across marketing channels. What I mean by that is, if you’re communicating with your audience on Instagram, Facebook, through paid media, and the like, supporting those efforts by inviting your target audience to give you their name and email address allows you to continue the conversation across all of your marketing channels.
Your email marketing campaigns can play a massive role in helping you to further develop relationships, offer targeted opportunities, and convert more visitors to paying customers.
For tips on engaging frequent travelers, read these insights from Inc.
5. Pay Attention to Local SEO
Your potential hotel guests are going to be staying with you, in your city, locally. That means that making local SEO a top priority will have a huge impact on your ability to generate qualified leads and sales. Make sure to consider local keywords as a large part of your overall SEO strategy.
Also, be sure to use your location in your social media descriptions, site content, and paid ad campaigns. That way, when people search for hotels in your area, you show up first. You can also add your location to hashtags and even in taglines and slogans if it feels appropriate.
6. Create a Profile on Travel Review Sites
You can still generate significant bookings from sites like TripAdvisor and Trivago, to name a few. While creating listings with sites like these isn’t a shiny new strategy, it can actually create rather consistent traffic leading to an uptick in bookings for your luxury hotel.
7. Reap Referrals From Apps
Another great opportunity made available to you through hotel curation sites is instant referrals. Try partnering with hotel search apps like Hotel Tonight and Booking.com. Apps like these are great for capturing last-minute bookings and you’ll see a measurable increase in your bottom line.
8. Take Advantage of Free Google Listings
Register your hotel or resort on Google Maps and Google My Business for free exposure and search engine optimization. Make sure that your address and descriptions are accurate! Then, watch the bookings roll in.
These are just 8 of the most impactful luxury hotel digital marketing tips for 2022. If you want to learn more or you’d like support in crafting and implementing a tailored digital strategy for your hotel, try enlisting the help of a Las Vegas Digital Marketing Agency to make the most impact this year.