Content Marketing Tips for Hotels in 2023

Are you excited about what 2023 has in store for you?

2023 promises to have a lot of possibilities as well as challenges. The recent developments in science and technology have been helping us cope with the effects of the pandemic and preparing us for more changes in how we conduct business in the future.

Just providing your hotel or resort business with all of the equipment and tools needed to combat the effects of Covid-19 will not increase the number of stays at your facility. Listening to the actual needs of your target market and innovating from there will yield better results.

Designing messages that appeal to their situation and current needs will draw attention to your business and generate active responses. Targeted messages are an effective way of doing digital marketing. 

Apply the following strategies to your content to leverage your marketing campaign in 2023.

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1. Respond to the Times

Be sensitive to what is happening to your existing clients or loyal customers. Research the social conditions of your target population and design your messages with words that relate to their situation. By understanding the clients’ needs during the pandemic, you will write more meaningful posts on your blogs and social media sites.

Learn your guests’ plans and itineraries and build your hotel and resort packages from there. Personalize content for those concerned about health and safety by offering private shuttles, individually packaged meals, or take-out options. You need to provide updated information about local Covid-19 protocols, have testing kits available, or a list of places a guest may go should they need a test.

A summary of all these preparations should be on your website and social media. Doing this will help boost your prospective guests’ confidence that you prioritize their health and safety.

2. Use Specific Words for Descriptions

Instead of filling your website and social media sites with technical keywords and jargon, describe to your clients the specific feelings they will experience once they try your services and amenities. If you are offering a special package for Jacuzzi suites, let potential guests know about the relaxing and romantic time they will have while being massaged by its eight jets per seat.

Or promote a multi-day package with “Embark on a three-day trip at Safari with our five-star accommodation featuring free shuttle trips, private tours, lavish food festivals, and superb hotel rooms at Safari Hotel and Resorts.” This description lets the guest know what to expect on this destination adventure.

3. Employ Relatable Words

Not only do you need to use keywords for search engine optimization, but you also need to use them so that you resonate with those considering your establishment. The language you use in creating content for your websites, social media sites, and printed material needs to be familiar and easy to understand for all guests, no matter their background.

4. Integrate Artificial Intelligence and Communication

Various industries are using chatbots, communication devices, smartwatches, and apps using artificial intelligence (AI) to boost their personalized service to their customers. Many are using virtual chat as the first step in online customer service.

Guests repeatedly ask specific questions, and answers to these inquiries can be pre-established. These questions are usually about booking, payment, check-in procedures, sample itineraries, shuttle service, and online orders. AI technology can use pre-recorded answers as customers verbally ask them via phone or chat.

Some tasks like check-in, check-out, and distributing extra necessities may also be automated using AI technology. Kiosks and other automated devices, for example, robots, could eventually take over front desk roles.

Talk to your company’s technical depart to see how they plan to implement AI technology at your establishment. However, AI cannot solve every guest’s problem or answer all questions satisfactorily. It is important to remember that AI can only do so much and that some guests want that human connection.

5. Add Sustainability Themes

Sustainability is more than just a buzzword. What a business is doing to protect the environment is essential to many travelers. Luxury travelers, business travelers, and millennial travelers will give your hotel or resort higher review stars if they see that you are mindful of environmental issues like water conservation, minimalizing plastic use, and air pollution. 

The steps you take in combatting these issues should be included on signage throughout your establishment and on your social media and website.

6. Be Mindful of Culture

Learn about the cultural preferences of your target market; some words commonly used in your culture may be offensive to another. The same goes for certain gestures. Suppose your establishment is in an area where international travelers frequent. In that case, it is crucial that all staff, especially those most likely to have face-to-face interaction with guests, be trained in cultural sensitivity. 

Don’t forget that there are cultural differences within a country. Regional differences and religion dictate what different groups may find offensive. 

7. Mention High-Speed Wi-Fi Access

Travelers need and want to connect with their family, peers, and colleagues. Many would love to showcase their fun adventures at your hotel or resort via Facebook, Instagram, Pinterest, or Tiktok. Wi-Fi is a must, especially if your hotel is located in an area with questionable cell service. Travelers will appreciate information about cell phone service quality and Wi-Fi availability.

Learn more about the internet and the future of 5G here.

Bonus Tips:

Include information about travel insurance so your guests can feel comfortable making reservations despite the uncertainties caused by the pandemic or in the event of an emergency.  

Clearly state your cancellation policy where your guests can find it. Potential guests are more likely to make reservations at establishments that allow easy cancellations or scheduling changes.

If you need help, you may want to hire a Las Vegas Content Marketing Agency specializing in digital marketing and search engine optimization.