What Can a Content Marketing Specialist Do for You?
For many people, experience is far more important than education for a content marketing specialist. Digital marketing evolves so quickly that past methods, tools, and tactics are no longer relevant. As with everything in life, a content marketing specialist will often learn more from first-hand experience than analyzing any amount of research. But what is a content marketing specialist exactly?
In this article, we take a closer look at a content marketing specialist.
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What Is a Content Marketing Specialist Exactly?
The tasks of a content marketing specialist include producing and managing online marketing campaigns. Other duties might consist of writing, creating, and editing various forms of content and ensuring prompt achievement of campaign objectives.
However, a content marketing specialist is not a defined role because each one is entirely different from the next. For instance, an SEO analyst, editorial director, and chief content officer are all examples of content marketing specialists. In addition, many of these individuals specialize in other areas of digital marketing. This variety of roles is partly why content marketing is such an enticing industry in which to work and why content marketers can prove so invaluable to a new team or company.
What Kind of Skills Does a Content Marketing Specialist Have?
- Content Writing - Content marketing specialists are most often copywriters or competent writers at the very least. Whether they write content anymore or not, a specialist will still need to understand grammar, punctuation, structure, etc.
- Search Engine Optimization (SEO) - Keyword research and backlinking are just two of many components of search engine optimization. As a rule, content marketing specialists should have expertise in every component and modern-day SEO practice. Best SEO practices are a requirement of our Chicago Digital Marketing Agency.
- SEO Tools & Knowledge - Aside from understanding this side of online marketing, a specialist must also know how to acquire and extract SEO data. Have expert knowledge of tools including Google Analytics, Ahrefs, and Moz.
- Analytical Skills - But what’s the point in having this data when you don’t know how to use it? A content marketing specialist needs to understand how to interpret data and use this process to help guide the overall online marketing strategy.
What Might a Content Marketing Specialist Do for You?
Content marketing specialists are responsible for creating and managing content, including everything from articles and videos to social media posts. Unfortunately, too much falls under the marketing umbrella. An expert understanding of algorithms and backlinking or internal linking is also needed. Learn more about this by visiting our Chicago Content Marketing Agency.
While some companies employ an in-house team for their content marketing, in recent times, the work has become outsourced to freelance creators and content marketing specialists. With this in mind, there is sometimes an in-house content marketing manager who oversees and manages a collection of content creators.
Let’s take a closer look at what a content marketing specialist can do for you.
Creating Valuable Content that will Engage with the Audience
There are many types of content, including articles, videos, emails, social media posts and much more. Some content marketing specialists focus on one or several of these areas and create these types of content for businesses.
Although accuracy and relevancy are essential, it’s just as important to produce creative and exciting content to connect with the audience. After all, the purpose of this content is to persuade readers to take action, but you must catch and keep their attention to achieve this goal. It’s also essential to measure the efficacy of this content using metrics and know how to interpret and use critical data.
Managing Social Media Accounts and Improve Social Media Presence
Social media is one of the most important aspects of content marketing and extends to popular platforms such as Instagram, Facebook, YouTube, Linkedin, and Tik-Tok. But before you dive into social media, it’s necessary to know the audience and understand what kind of content they expect to see from you. Therefore, a content marketing specialist is often needed to address these areas. Unfortunately, while this particular role might seem fun, social media management is very labor-intensive!
Let’s consider some of the main objectives for a content marketing specialist:
- Identify the right social media platforms to engage with a specific audience.
- Create relevant and consistent content that best represents the business image.
- Engage and encourage engagement with the audience.
- Manage campaigns to increase presence on social media.
- Set numeric goals for likes, views, and followers and track metrics accordingly.
Managing the Editorial Calendar
Successful content marketing requires accuracy and consistency. A content marketing specialist can curate a calendar to ensure this marketing strategy. All content will be planned and feature a lineup of posts that feel congruent with the brand message from one day to the next. This calendar must consist of different types of content and content you might consider timely or relevant based on the time of year. An editorial calendar is the most powerful way to build trust and connection with an audience of many experts. This role requires the specialist to delegate, lead, and stay organized. An editorial director is responsible for coordinating freelancers, setting publishing times, and enforcing these while repurposing content for other social media platforms.
Search Engine Optimization and Backlink/Internal Link Management
Content marketing specialists know the latest and best tactics to deploy regarding search engine rankings. A lot of search engine management (SEO) takes place on the company website. Still, a strong backlink strategy is critical for companies that want to show up on the first page of Google and other search engines. A content marketing specialist will add content and make changes to improve rankings. In addition, they will seek out the best places to guest post or request backlinks that will help give more authority to your website.
A content marketing specialist should be an expert in at least one area of online marketing. Still, it certainly helps to specialize in more than a few. Expert marketers will treat this role as an art form and seek to build upon their knowledge while helping their client or business reach set goals and objectives. It’s also a pretty complex role. A content marketing specialist needs to be an analyst and a storyteller, not to mention a leader with strong management skills coordinating a team.
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