Digital Authority Partners is an award-winning digital agency helping Chicago companies, nonprofits, and government organizations harness the digital world to raise brand awareness and become dominant industry forces.
For a fraction of the cost of traditional marketing, and with far more control of the variables, organizations from solopreneurs to Fortune 500 companies can scale without limits.
Digital marketing is a multifaceted discipline. Every digital channel builds on the other—provided that you build it on a strong and unified message, targeted to a warm market of qualified customers. DAP excels at every channel of digital marketing. We bring it all together, helping your organization adopt a holistic digital marketing strategy that will grow your business for years to come.
Consumers take their health very seriously, more so than almost any other pain point they come to the marketplace for. For Chicago healthcare organizations like hospitals, medtech firms, and telehealth providers, the most important thing you can do to engage your target market is to give them information.
Chicago digital marketing for healthcare companies lives and dies by content. Your patients are prowling the internet for content to answer their questions—and in many cases, assuage their fears—about their health concerns. They want to be warriors in defense of their own health, empowered with tools to lengthen their lives, improve their outcomes, and help their family members.
Many Chicago healthcare companies face stiff competition for the first time, forced to vie for patients with retail clinics and telehealth providers. Digital marketing is one of the key processes by which they can remain competitive. Enterprise-level providers can leverage their resources to stay on top, while small providers can use scalable techniques to carve away market share from the big boys.
Don’t underestimate the power of local targeting, either. Local digital marketing is as much as 4x more effective than general marketing. Even aspiring national companies should leverage local landing pages to tap into the conversion power of local search algorithms and localized patient buyer intent.
Few industries are more disruptive than fintech, changing the way people handle their money and, by extension, live their lives. In many ways, the product is the marketing opportunity. Offer a unique solution, and the messaging takes care of itself. The task then is simply getting the word out—marketing in its purest sense, and the essence of digital marketing.
Chicago digital marketing services make a lot of sense for Chicago fintech organizations because fintech is inherently digital. It’s a tech-forward solution for a tech-forward outcome. Digital marketing also fits most fintech organizations’ need for a scalable marketing solution—one that can grow in step with their company.
The challenge most fintech organizations face is a barrier of trust. Widespread adoption of a fintech solution comes not only from the value of the solution, but also consumer’s trust in the solution. After all, their money and personal information is at stake.
Trust is one of the biggest upsides of a Chicago digital marketing campaign. Through authoritative content, unified design aesthetics, SEO dominance, certifications of regulatory compliance, and sheer brand ubiquity, potential customers begin to respect your brand and even advocate for it. Social media is a particularly powerful tool in building a community of loyal customers around a powerful fintech solution.
Chicago is home to some of the most prestigious and respected colleges, universities, and institutes of higher education. All of these institutions stand on the precipice of exciting digital opportunities. What happens in Chicago no longer has to stay in Chicago, and that includes the reach of major educational institutions. Digitization of education enables cutting-edge institutions to offer value and monetize their brand on a global basis, not just a local basis.
This also opens them up to new competitive challenges—Chicago institutions already compete with prestigious college and university brands all over the world, even more so when the floodgates open up to remote learning and remote degree programs. This is why the planning stage is so important for universities that recruit the services of Chicago digital marketing agencies.
These schools need to do the work and identify—What does our educational brand stand for? Who are our target students? What unique value proposition do we offer to those target markets? How can those offerings be both affordable and revenue positive?
Universities are expected to remain on the cutting edge, which means they cannot scrimp on their digital experiences. Consumers judge all organizations—including universities—based on the quality of their digital experiences. Respected institutions in need of a digital makeover can’t afford to wait.
Retailers face one of the biggest digital transitions of any industry. As Ecommerce explodes in popularity, digital retail becomes less of a convenience and more of a necessity. Retailers stand to benefit greatly—and in many cases stay competitive—by reproducing their customer experience digitally.
Migrating the customer experience to digital spaces necessitates a fresh approach to digital marketing. Chicago digital marketing agencies help retailers understand what makes them different from their competitors, and how they can manifest that value offering in digital format. Style guides and design systems matter—it’s hard to establish brand awareness if there is nothing distinctive and unified about your brand messaging.
Chicago digital marketing enables retailers to maximize the lifetime value of their customers by cultivating a strong remarketing and retargeting ecosystem. Digital channels like email and social media are powerful sources of upsells, cross sells, and customer brand advocacy. Digital marketing includes not only the construction of this architecture, but the automation of that architecture to cut costs and maximize revenue.
Most retailers are B2C companies, which means organizations can leverage internet users’ propensity for impulsive behavior, including impulse purchases. User psychology plays a big role in designing a profitable digital user experience to market to retail consumers.
Content is king when it comes to Chicago digital marketing for law firms and attorneys. Potential clients want to know that their lawyers know what they are talking about. The only way to show that is to talk, and talk often, and talk with authority. The lion’s share of Chicago digital marketing for lawyers centers around building clients’ trust.
Potential clients have concerns and even fears—for their money, their freedom, their reputation. An attorney that speaks with calm authority through their content is a powerful force for alleviating those fears. Chicago digital marketing professionals can use their expertise to help eliminate legalese from an attorney’s B2B or B2C messaging to make sure that they are speaking with authority, but also speaking on their clients’ level.
The Chicago legal profession is highly competitive. Clients want attorneys that can win, so winning the digital marketing campaign is, in itself, a major indicator of competence. Digital reputation and social media presence also matters. Attorneys need to make a good showing in the places where customers are looking, whether that’s a search engine, a social media platform, or a digital hub for legal reputation.
All of these considerations work together with one core truism—the legal profession is inherently a local professional. Law isn’t practiced in Chicago the same way it is practiced in LA, so locally-targeted digital marketing is critical for Chicago law offices.
Chicago professional service providers like accountants, architects, and financial planners, have an important decision to make with respect to their digital footprint—stay local, or go national? The digital world offers both—the chance to expose their brand messaging to a global audience, as well as the chance to leverage the power of local conversion rates to boost their footprint close to home.
Why not do both? Enlisting the help of a Chicago digital marketing firm enables professional service providers, who have better things to do than learn marketing from scratch, to improve their local credibility by presenting themselves as a national brand with a local presence.
Localized digital marketing doesn’t have to be limited to Chicago, either. You can target, with laser-like efficiency, the many submarkets that pepper Chicagoland with unique identities and concerns. Imagine having a “branch” in every Chicagoland neighborhood … without having to open up an office. All it takes is a landing page and some social media assets.
Professional service providers afford themselves major advantages when they take a holistic approach to digital marketing, with laser-targeting of markets, customer bases, and niches. Many can even go toe-to-toe with enterprise-level national competitors for the first time ever, peeling off valuable market share and raising their profile and authority in their service sector.
Have questions about your next Chicago digital marketing project? Schedule a consultation with a DAP expert today and find out what we can do for your Chicago business.
We didn’t jump on the digital marketing bandwagon yesterday. We have been leaders in the digital marketing space since its infancy and have extensive expertise in all digital marketing channels.
Our clients expect a return on investment within a reasonable time frame. We deliver on that expectation by sticking to our budget and delivering on our deadlines.
The digital marketing universe offers several prestigious industry awards. We’re thrilled and humbled to have received several of them from Clutch, Expertise, MarComm, WebAwards, and more. Come check out our mantle hardware sometime!
Digital marketing is a fast-changing field, and we don’t want to miss a beat. We stay on the cutting edge. Our clients get the best digital marketing best practices of today and tomorrow.
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At its best, digital marketing isn’t driven by gut feeling. It’s driven by data. Like everything in the digital world, it can be counted. What can be measured can be improved. If you want a better outcome, follow the numbers and trust them.
DAP is obsessed with data. Our digital marketing campaigns include a deep dive not only into the data your organization has collected, but all the data relevant to your industry and value offering that we can extract from the internet. We use data to size up your competition, confirm product/market fit, zero in on your ideal customer, and much, much more. No guesswork required.
Digital marketing is an investment. Why would you throw money into a black box and hope for the best? DAP understands that our clients expect a return on their investment, and we don’t consider our job complete until they realize it. We are so committed to this outcome for you that we put our own skin in the game through performance-based compensation—in other words, we get paid when you get paid.
We’re completely transparent. We lay out the strategy and the processes so you understand what success looks like and the timeline over which you will experience it. But the target is the same—sustainable growth and increased revenue far in excess of the investment you make.
Almost anyone can create a digital ad. Without expertise, those ads will just burn through money with nothing to show for it. While almost anyone can create a digital ad, almost no one can create a successful digital marketing campaign. It takes meticulous strategy and—most of all—the experience and expertise to execute that strategy.
The DAP team consists of certified, verifiable digital marketing pros. We have the track record and the credentials to put any doubters to rest. Our experts have been on the forefront of digital marketing since its inception, and we make a point of filling our ranks with experts on every aspect of digital marketing, so you’re never relying on the learning curve of a beginner. With DAP, you’re always working with a game-changer.
A great agency, however, does far more than that. A great digital marketing agency in Chicago can help you craft your brand and web strategy, help you glean insights from analytics and data, and even work to improve your SEO. When you’re looking for an agency to work with, it’s important to look at their team, their prior work, and how they treat their clients.
Digital marketing agencies in Chicago are often equipped to fulfill your design, marketing, and development needs. At Digital Authority Partners, we’re equipped to help you in a number of service lines — ranging from getting you in front of potential clients to building out AI and ML solutions and other more technically challenging products.
Short answer: the “digital” part. Traditional agencies focus on methods outside the realm of the internet to get your brand visibility. Tactics include outdoor marketing such as billboards and signs on public transit, and direct mail, like fliers delivered to your mailbox. Traditional agencies also tend to focus on print and broadcast marketing and advertising — like radio and television ads, local and national newspapers and magazines, and pamphlets and brochures.
A digital marketing agency, on the other hand, helps you build your presence online. Methods commonly used by digital agencies include search engine optimization, paid advertisements, email marketing, and social media. Digital agencies also often deal in digital products, such as websites and mobile applications. Top digital marketing agencies in Chicago are able to harness both traditional and digital methods of marketing. Traditional agencies, however, are usually slow to adopt digital.
Working with a digital marketing agency can be what your business needs to bring it into the 21st century.
Whether your company is a startup, mid-sized business, or a multinational establishment, working with a digital marketing agency in Chicago can be beneficial for you. K7
One big reason is the rise of internet usage. 51% of shoppers say they use Google to research a product before making a purchase. Google gets more than 70,000 searches a second. 96% of the American population owns a mobile phone, and there are 3.2 billion social media users every day. This means that no matter what industry your company operates in, or what size it is, your company needs to be online to maximize its customer base. Digital agencies play a unique role in being able to take businesses online and optimize them in several areas.
Digital agencies are often multitalented: this means they’ll be able to identify opportunities for improvement in a number of areas. At Digital Authority Partners, for example, we’ve worked with clients across product marketing, building mobile applications, and promoting their brands on social media. Oftentimes when working on a project with a client, we’ll find that we’re well-equipped to take on another problem they’re facing. A digital marketing agency is uniquely positioned to give you a distinct advantage on the internet.
Last but not least, a digital marketing agency is often a long-term partner for a business. Digital marketing and internet products are rarely a one-shot solution: they need constant work to ensure they’re relevant to the times. Working with an agency means that you’re not scrambling for resources when each project need comes up.
There are advantages and disadvantages to both traditional and digital marketing. However, in recent times, digital marketing has taken the lead — no surprise with increasing adoption of the internet and technology. Traditional marketing channels are by no means dead, but there are a few reasons that they lag behind digital today:
Working with a digital marketing agency in Chicago can be extremely beneficial to your business. However, it’s important to know why you’re working with them before you dive in. There are a number of factors to consider:
So you’ve decided that you want to work with a good digital marketing agency. That’s great! But your work is just getting started. Looking for a digital marketing agency in Chicago is not a straightforward task. You want to put a lot of thought into which agency you choose to work with, as this could be the beginning of a long client-partner relationship.
First, identify why you want to work with a digital marketing agency. Are you looking for something specific, like help with technical SEO or conversion rate optimization for your website? If you are, be sure that you choose an agency with expertise in that area. Their team should have a proven track record of delivering that solution to a number of clients — if they’ve worked with a client similar to your business, that’s a plus too! If you’re looking for something more general, then make sure to work with an agency that offers a variety of services.
Regardless of the kind of services you’re looking for, some things you should look for in a potential agency are:
85% of mobile advertisers think they’re providing a positive experience; only 47% of users agree.
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
The total average that each US consumer spends a year on eCommerce is $1,800.
51% of shoppers have completed an online purchase with a smartphone.
Only about 22% of businesses are satisfied with their conversion rates.
Companies that blog get 55% more web traffic.
Details: As a premier digital marketing agency in Chicago, we don’t just execute (although we do that rather well too). We consider it part of our job description to help you plan the right marketing strategy to grow your business. We’ll conduct in-depth research to determine the right target audience to go after, the channels to best reach them, and how to position yourself to be the best in your industry.
How it works: First, it’s important for our team to get to know yours. Our project lead will conduct stakeholder interviews with your business’ leaders. We’ll understand how your business works, what you’re looking to get out of a digital marketing engagement. With this information, our team of analysts will devise a clear plan of action for success, complete with regular check-ins with you.
Details: Writing clear, goal-oriented content is one of the most powerful digital marketing strategies you can choose. At Digital Authority Partners, we conduct in-depth research into the keywords and topics your target audience is interested in, and partner you with our writers to produce content that both search engines and real people like.
How it works: Effective content writing serves two purposes: to get you to rank for relevant search terms, and to interest your audience to work with you. Further, it’s important to create several different forms of content: long-form content (3,500+ words), for example, is a great tool to use to rank on Google. Shorter content can be referenced from social media, and can be easy for readers to consume. We’ll work with you to figure out what’s the best fit for you, and create a comprehensive content plan so you’re prepared for the future.
Details: 49% of marketers say organic search has the best return on investment of any marketing channel. We consider SEO a powerful source of traffic and potential business, and we have helped a number of businesses rank on the first page — and the top spot — of Google search results. We’ll work with you to identify and evaluate potential opportunities to rank, and help you get there.
How it works: Google looks at over 200 factors to determine what ranks and what doesn’t. Further, these factors are constantly changing. Our team works to audit your website to identify the areas that need to be improved for you to rank highly on search. The team gets to work refining your website technically, producing relevant content, and acquiring valuable backlinks so Google, Bing, and other search engines know the value of your business.
Details: Design plays a large, and often overlooked, role in how well your digital marketing efforts perform. Our team of designers, marketers, and product managers will help you leverage great design to reach your business goals. We start by understanding your business, and then research and refine the right designs for your target market. We’ll work with you every step of the way.
How it works: We don’t just dive into building you a solution. We’ll first get you in touch with our product and design teams, so you can talk to them about what you hope to accomplish. Next, our team will come up with some versions of what you proposed. After a few cycles of review and user testing, we’ll be ready to bring your solution to market.
Details: Effective digital marketing efforts often require some development effort. At Digital Authority Partners, we’ve built out high-converting landing pages and visually appealing email marketing templates, among other solutions. Our team of experienced developers will work with you to build out sleek products that help you reach your business goals.
How it works: Building software is a task that requires careful planning and a close eye. Luckily for you, we’ll handle that part. Our product team will meet with you to understand and write requirements for what you’re building. Next, our design team will come up with several versions of the solution, and once you’re satisfied, we can begin development. Post-development, our quality assurance team will ensure that everything works as expected — and is ready to go live!
Details: In the 2020s, it’s absolutely necessary to use data to understand how your website, campaign, or advertisement should be refined. As a top digital marketing agency in Chicago, everything we build will have the right analytics associated with it. We’ll help you track impressions, clicks, conversions, and more — and work with you to iteratively improve whatever we build together.
How it works: Depending on your project, you’ll need a certain tracking platform implemented so you can see the data you need to make decisions. For example, we often work to implement page and event tracking in Google Tag Manager and Google Analytics for a number of our clients. For visual tracking, we use other tools. Our Head of Analytics will talk to you about what you want to track, why you want to track it, and the best way to display it to you. We’ll then implement tracking and provide regular reports for you.
Sometimes, you just have a great feeling. Your metrics are off the charts, your team loves the agency’s work, and the two of you are creating some great products together. Other times, however, you need to think about whether or not you’ve chosen the best digital marketing agency in Chicago for you. Here’s some things to look at to decide whether your partner agency is a good fit:
Working with a digital marketing agency in Chicago can be the push your company needs to be more competitive. A good digital marketing agency will work with you to define your business goals, execute against them, and report measurable results to you. Further, an agency can identify tangential problems for your business
