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The B2B tech marketing agency that gets you a year of work in month one.

You adopted AI to ship features to customers in weeks instead of quarters. We adopted AI to market you: 65+ AI agents are directed by 100 digital marketing strategists every day. Same instinct, same goal: better work, faster.

We run your site through the buying questions your prospects ask AI assistants, then show you where you stand and what to fix first. It takes about two minutes and needs no credit card or signup.

Thirty minutes

See what we will get done for you in month one.

Twenty-four audits, completed before we ever speak. You leave the call with the three fixes worth making first, whether you hire us or not.

By getting in touch with us, you consent to service-related messages from DAP. Msg and data rates may apply. View our Privacy Policy and Terms.

$3Min incremental business in year one
52%more product qualified leads
35%more demo requests
30%shorter sales cycle

Software and technology clients

B2B tech marketing agency client OmronB2B tech marketing agency client DolbyB2B tech marketing agency client FortinetB2B tech marketing agency client McGraw HillB2B tech marketing agency client OfficeSpace SoftwareB2B tech marketing agency client Cove MarketsB2B tech marketing agency client DecisionLinkB2B tech marketing agency client KYROSB2B tech marketing agency client MimicB2B tech marketing agency client AsimilyB2B tech marketing agency client Position ImagingB2B tech marketing agency client JobsityB2B tech marketing agency client PartySlate

See our software and tech success stories

Free audit

Learn more about your competitors’ marketing in thirty minutes than you have all year. Twenty-four audits on each of them, before we speak.

Share your website address and your three biggest competitors. A senior strategist and eleven of our AI agents will complete the audit first, then we walk you through the findings and your ninety day plan on the call. Act on any of it, with us or without us. Here is what to expect.

24audits performed
36technical checks
3competitors scored
$0always free

We crawl and analyze your website against the thirty-six checks that decide whether Google ranks you, whether your ads convert and whether a visitor books a demo, then score your three competitors against the same scorecard. You find out exactly where they beat you, and which gaps you can close this quarter.

This audit answers where your three biggest competitors beat you today. Clients of our B2B tech marketing agency get all twenty-four audits every month, and we do the work.

B2B tech marketing agency audit report. The overall grade dial with both sub-scores and the plain English reason underneath

The overall grade dial with both sub-scores and the plain English reason underneath

What it costs

Retainers from $3K/month. Agency of record from $25K/month.

Retainers scale with scope, from one service to every service DAP offers, delivered by one team. Paid media management is a separate $3,750 fee, and your ad budget is paid directly to the advertising platform. Final scope is set after your free audit, so you choose what to fix first and how quickly.

  • $3Ksingle service
  • $7Kseveral services
  • $15Kfull marketing program
  • $25Kagency of record

Book a 30-minute discovery call.

Awards

Clutch award
Clutch

Top B2B Companies Globally

Clutch award
Clutch

Distinguished as One of the Top 1000 Global Companies

CES award
CES

Award-Winning Innovators in Interconnected Digital Strategy at CES

Time Magazine award
Time Magazine

Trailblazers in the Top 100 Digital Innovators by Time Magazine

UpCity award
UpCity

Top Digital Agency on UpCity

Internet Advertising Competition award
Internet Advertising Competition

Best B2B Online Campaign, 2023

A case study tells you what we did. It does not tell you who turns up on the call. This is the team that would work your account.

B2B tech marketing agency team. Strategists planning a client program at the whiteboard
B2B tech marketing agency team. The Digital Authority Partners team
B2B tech marketing agency team. Team reviewing client performance together
B2B tech marketing agency team. Team in a client review
B2B tech marketing agency team. Strategists between client calls
If you already know what you need

Eight service lines from one integrated b2b tech marketing agency. One team. One plan. One strategist.

Whatever you need in digital marketing, we do it. Our 100 strategists direct 65+ AI agents on your account, with ten years as a technology marketing agency behind every call we make.

Search and AI Visibility

Your SaaS product shows up when a buyer searches Google and when they ask an AI engine for a shortlist. We do the SEO and the AI visibility work for every product you sell, comparison pages included.

Learn more

Content Marketing

Your technical buyers trust content that answers their hardest questions. We write for the engineer and for the primary decisionmaker, on every use case, integration and competitor they compare.

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Conversion and CRO

A buyer comparing three vendors wants the demo, the pricing and the proof in one click. We test every path on your site and rebuild the ones costing you demos.

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Paid Media

Your ads reach the people who approve software purchases, targeted on Google and LinkedIn by job title and company size. We build the campaigns, the PPC landing pages and the tracking that shows which ones increased your pipeline.

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Analytics and Attribution

Every week you see what each prospect did on your website, which channel brought them in, and which demos turned into revenue. Then you set next month’s budget against what converted this month.

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Demand Generation and Revenue Pipeline

More of your demos turn into signed contracts. We track every step of your sales cycle, from first visit to signature, and fix the step where the most deals stall.

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Fractional CMO + Marketing Principal

Get a senior marketing leader in weeks. We give you someone who has already done the job at software companies your size. They take over the plan, the budget and the team, and they answer to you.

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Web Design and Development

Your website is the first product demo most buyers see. We build sites that load fast, explain your product in plain words, and make the next step obvious.

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We test how AI search works and publish the results. Read them before you hire anyone.

AI is rewriting how software companies get shortlisted. We do the original research, test the tactics and publish everything, so you learn what works at the same time we do.

B2B & Tech

The B2B Software AI Visibility Report

See what AI engines cite when they build a software shortlist. Fifteen prompts, 162 citations, 115 domains, and the twelve signals you control.

26 pages·11 min read
B2B & Tech

The AI Visibility Gap Study

See why the pages AI engines cite are not the pages Google ranks. 60% never appear in the organic top 20, and the pages cited today change every two weeks.

44 pages·15 min read
See all our research
How we use AI

Our b2b tech marketing agency does more in month one than most of our competitors deliver in a year. Here is how.

AI agents do what they are better at, strategists decide what matters, and you do the two things only you can do. Here is exactly who does what.

What our AI agents do

Our AI agents never stop monitoring, analyzing and reporting. Rankings, cost per demo, the competitor an AI engine recommends instead of you, and the conversion rate of every page. Anything that changes, we see it that day. Your strategist acts on it that week.

What our 100 strategists do

Our 100 strategists decide what happens next. What to build, where the next dollar goes, and when to change course. A senior strategist approves every deliverable and walks you through it.

What your product and sales teams do

Your teams do two things. Approve the work, and tell us which demos turned into revenue. We take care of everything else.

Executive summary slide from a DAP quarterly business review for a B2B software client, showing ad spend managed, search click-through rate, search impression share, CRM verified leads, page one keywords, pages published and organic engagement for one quarter.
EXECUTIVE SUMMARY
Engagement by channel slide from a DAP quarterly business review for a B2B software client, showing engaged sessions by channel with organic search highest at 9,590 sessions and a 60.6% engagement rate against a 36% site average.
ENGAGEMENT BY CHANNEL

This is the report you get every quarter.

01

AI visibility check

Every week we check how much of your site the AI engines can see, and what they answer when your buyers ask.

02

Page production

Our AI agents compare every new page against the rest of your site before it goes live, so each page is unique and can compete on its own.

03

Comparison pages

When a buyer searches your product against a competitor, we make sure your page is the one they find.

04

Analytics, alerts and monitoring

We monitor every product you sell and alert your strategist the moment a competitor changes their pricing, copy or positioning.

How our B2B tech marketing agency staffs your account

We have a pod dedicated to software and technology.

With Digital Authority Partners, you get a team that already knows your business on day one. Your account goes to a pod, a standing team of seven strategists who market software and technology and nothing else: account management, copywriting, UX design and PPC specialists. They know how your buyers decide, what your competitors already rank for, and which pages and ads convert, because they have A/B tested all of it in your market.

Software & Technology

Fintech & Financial Services

Finance & Professional Services

Healthcare Practices

That pod owns your account from the first call. Same strategist, same specialists, every week.

Frequently asked

Twelve questions buyers put to a b2b tech marketing agency before signing anything.

We get your product in front of the buying committee while they are still building their shortlist: search rankings, paid media, comparison pages, and the AI engines they ask before Google. Then our analytics agents tell you which channel, which page and which campaign led to a demo.
Our retainers are $3K, $7K, $15K or $25K and up a month, set by how much of your marketing we own and how fast you want to scale. Final scope comes from your free audit. Paid media management is a separate $3,750 fee, and ad spend goes direct to the platform.
Ask us three things, and ask every agency the same. Ask to see a client report and check whether it names the channel that produced each lead, or only a total. Ask for a comparison page they ranked against a named competitor. Ask what ChatGPT says about your product today.
We answer every question your buyer asks before the demo. That means a page for each use case, each integration and each competitor, written for the engineer and for the person who signs. OfficeSpace Software holds first place for its Kadence comparison page.
B2B tech marketing is the work of selling software, hardware or technical services to other businesses. The buyer is usually a committee with a technical evaluator, a budget owner and an end user, and each of them reads different pages before the group agrees on a shortlist. We build a page for each one, so more of them request a demo and more of those demos close.
B2B SaaS marketing sells a subscription product to businesses and keeps those accounts renewing. It covers the trial or demo path, pricing and comparison pages, onboarding content, and expansion campaigns. Our SaaS marketing agency page covers product qualified leads, sales qualified leads and recurring revenue in more depth.
SEO for SaaS is search work built around how buyers evaluate software. It targets use case, integration, alternative and comparison queries, plus the market terms buyers search first. Those pages earn citations in ChatGPT, Gemini and Google AI Overviews, so a B2B tech marketing agency builds once and ranks twice.
You should invest more, because one page now ranks in two places: Google’s results and the AI answer a buyer reads first. Asimily took first place for Segmentation Orchestration, the market it named, and Mimic went from zero AI search results to seven in four months.
A B2B technology company sells software, hardware, data or technical services to other businesses. SaaS platforms, security vendors, data companies, IT service firms and device makers all belong to this group. A committee approves each purchase, so every member of that committee needs a page written for their questions.
It is worth it when you want search, content, paid media and analytics working as one plan inside a quarter. Hiring that team yourself takes months. With us, one senior strategist and 65+ AI agents start in week one, and you can call on 100 strategists whenever you need them.
AI engines read the technical signals before they recommend SaaS vendors: schema, site structure, crawler access and how each page is written. We optimize your site for every one of them, and our research found 89% of citations behind a recommendation point to third-party sources, so we build those too.
Your product marketing team owns positioning, and we work from it. We take your messaging, your roadmap and your competitive matrix as the input, deliver a month of work on one scheduled day, and nothing publishes until your team says yes.
Talk to a B2B tech marketing agency

We audit you and your three competitors before the call. Book the thirty minutes.

Spend thirty minutes with a senior strategist at our B2B tech marketing agency. You leave knowing which competitor the AI engines recommend instead of you, and the biggest marketing blind spot at your company, with what to do about it today.

Start your free SaaS AI readiness audit instead

By getting in touch with us, you consent to service-related messages from DAP. Msg and data rates may apply. View our Privacy Policy and Terms.

Our senior AI marketing team takes 3 strategy calls a week · Two slots left this week

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