Asimily
Asimily is a connected-device security platform that hospital systems and integrated delivery networks use to find and fix risk across medical, industrial, and enterprise devices. The company came to Digital Authority Partners ranked number one in KLAS and carrying real backlink authority. A December 2025 Google update had cut its organic traffic by about 67%, top-three rankings had fallen from 279 to 72, and AI assistants named rival vendors more often than they named Asimily. A demo request on its own site never reached analytics.
Asimily secures connected devices across healthcare, industrial, and enterprise networks. The platform covers medical devices, Internet of Things (IoT) equipment, operational technology (OT), and IT. Hospital systems, integrated delivery networks, and life sciences organizations use it to find, prioritize, and fix device risk, and Asimily ranked number one in KLAS 2026 for medical-device security with a score of 96.6.
Project Summary
Asimily hired Digital Authority Partners to recover the organic visibility a December 2025 Google update took and to make the brand findable in AI answers. In one 90-day foundation quarter, DAP rebuilt the technical and measurement base, mapped more than 100 buyer questions to 17 pages, and briefed the content that filled them. Page-one priority keywords went from 8 to 25, Asimily took the number one ranking for Segmentation Orchestration, the category it coined, and its AI share of voice doubled to about 35%.
The Challenge
Search Visibility Top-Three Rankings Fell From 279 to 72
A December 2025 Google algorithm update took about 67% of Asimily's organic traffic, dropping monthly visits from roughly 4,928 to 1,635. The site bottomed out at 1,558 in April 2026. Only eight of 62 priority commercial keywords still held page one.
AI Answers Zero of Three OT Security Answers
A 13-question panel across seven engines named Asimily in nine of 16 answers, and in none of the three covering operational technology security. Armis earned roughly 114 AI citations a month against Asimily's 24. Buyers now shortlist vendors inside those answers.
Measurement Demo Requests Never Reached Analytics
The site recorded 285 conversions and not one demo. A single ebook form counted as every lead, the contact form tag carried the name Test and had sat blank since January, and 244 file downloads a year went uncounted.
Category Ownership One of Three Answers on Its Own Category
Asimily launched the term Segmentation Orchestration in June 2026. AI engines named the company in only one of three questions about that category, which left the definition open for a rival to claim first.
How we Helped Asimily
Technical and AI-Crawler Foundation
We rebuilt what search engines and AI assistants read, before a single new page went live.
- Deployed FAQ, Article, and Organization schema from a full schema audit and deployment specification
- Published llms.txt and opened AI-crawler access, then verified both live on the site
- Implemented the Month 1 technical recommendations with the Asimily development team
- Set permanent forwards on three broken high-authority links
- Submitted a disavow file covering 215 toxic domains of the 752 scored
Content Built Around Buyer Questions
We mapped what buyers ask, then briefed Asimily’s writer bench to answer it.
- Mapped more than 100 buyer questions across 17 pages
- Wrote writer-ready briefs the Asimily bench built every article from
- Published the OT vulnerability management pillar at 3,000 words
- Published the healthcare device security and asset discovery buyer guides
- Rewrote and reindexed the OT Security guide for depth
Measurement Rebuilt From a Clean Base
We made the site able to count its own demand for the first time.
- Rebuilt Google Analytics, Google Tag Manager, and Search Console, then verified each one live
- Tracked demo requests for the first time
- Counted every form as a lead instead of one ebook form
- Brought 244 annual file downloads into reporting
- Tracked button clicks across every call to action
Ranking and AI Visibility Tracking
We put a number on rankings and AI answers, so progress stopped being a matter of opinion.
- Tracked 62 priority keywords weekly against the June baseline
- Scored a 13-question AI visibility panel across seven engines, repeated quarterly
- Monitored AI share of voice across six engines in Ahrefs Brand Radar
- Rewrote titles and descriptions on the pages that already ranked
- Benchmarked Asimily against Armis, Claroty, Ordr, Elisity, and Illumio
What we Achieved
Eight of 62 priority keywords held page one at the June baseline. By 31 August, 25 did, and 43 ranked inside the top 100, up from 28 when weekly tracking went live six weeks earlier.
Asimily’s share of voice across six AI engines climbed from about 16% when tracking went live in early August to about 35% in September. That places the company third of six named competitors, ahead of Ordr and Elisity, and present in every engine tracked.
Asimily now ranks first for Segmentation Orchestration, the category term it coined in June 2026. Pillar content, glossary blocks, and structured data put the company’s name on its own category before a rival could claim it.
The guide 10 IoT in Healthcare Examples climbed from 194 organic clicks to 395 quarter over quarter, the most of any blog page on the site. Its average position moved from 24.9 a year ago to 10.3 today.
The site now captures demo requests, every form, 244 annual file downloads, and button clicks on every call to action, each one verified live. Asimily can trace demand back to the page that created it.
