A modern experience for a leader in telecommunications
Telecommunication
Background
Our client, a global B2B leader in telecom testing, had an outdated website that ranked poorly in search engines. They enlisted DAP to do a complete overhaul of their web experience and improve its search rankings.
Discovery
A world-class mobile testing and monitoring company should have a modern website that reflects its commitment to clients. At the time, the client’s website suffered from a poor taxonomy that made it difficult for users to find the information they needed. We knew that in order to improve the user experience, a new taxonomy, along with better information architecture, design and copy, was needed.
Solution
We worked with company stakeholders to define a taxonomy that better aligned with the company’s products and services. To further improve user experience, we redesigned the website, improved its underlying information architecture, and rewrote content for two major business units. Additionally, DAP completed the end-to-end development and implementation of the new site.
- Defined a user-friendly and intuitive taxonomy
- Improved site IA, UX and UI
- Built reusable, easy-to-update page templates that allow for faster go-to-market strategies
- Wrote targeted, SEO-optimized content
Results
Redesigned client’s website in less than 90 days
Improved lead generation across desktop and mobile
Strengthened SEO rankings for key services
See our other work
Legal
Hays Firm: Probate Attorney in Chicago
After one year of working with DAP, Hays saw a 172% increase in organic traffic and a 61% increase in engaged sessions! The client ranks on page #1 of search results in Chicago for keywords like “estate lawyer,” “trust law firm,” “estate litigation lawyer,” and 1000s of other relevant keywords.
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Professional Services
Trivia Nation
Through a targeted local SEO and effective content strategy, our Fractional CMOs helped Trivia Nation become an industry leader in the entertainment services niche of trivia nights by increasing organic search traffic to the website by 5X, increasing SQLs by 47% and improving lead and sales nurturing in less than one year.
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Professional Services
IBEX Business Brokers
DAP secured rankings in the top 3 organic positions in Austin & Houston, in less than 90 days! We helped the client get a 77% increase in organic traffic within six months. 300% increase in leads within a year.
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Legal
Jacko Law Group
DAP has helped JLG rejuvenate its website traffic and leads through SEO, paid search, website improvements, and marketing automation.
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Software as a Solution
Healthcare
Oklahoma Interventional Spine & Pain
Increased patient enrollment for a pain management clinic with 3 locations in Oklahoma by three times in 20 months.
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E-commerce
Sanctuary Clothing
DAP helped Sanctuary achieve a 4.2X ROAS, an 80% increase in organic traffic, and a 70% increase in Ecommerce conversion rate.
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