
A modern experience for a leader in telecommunications


Background
Our client, a global B2B leader in telecom testing, had an outdated website that ranked poorly in search engines. They enlisted DAP to do a complete overhaul of their web experience and improve its search rankings.
Discovery
A world-class mobile testing and monitoring company should have a modern website that reflects its commitment to clients. At the time, the client’s website suffered from a poor taxonomy that made it difficult for users to find the information they needed. We knew that in order to improve the user experience, a new taxonomy, along with better information architecture, design and copy, was needed.
Solution
We worked with company stakeholders to define a taxonomy that better aligned with the company’s products and services. To further improve user experience, we redesigned the website, improved its underlying information architecture, and rewrote content for two major business units. Additionally, DAP completed the end-to-end development and implementation of the new site.
- Defined a user-friendly and intuitive taxonomy
- Improved site IA, UX and UI
- Built reusable, easy-to-update page templates that allow for faster go-to-market strategies
- Wrote targeted, SEO-optimized content
Results
Redesigned client’s website in less than 90 days
Improved lead generation across desktop and mobile
Strengthened SEO rankings for key services

See our other work
Education
American Quality Schools Corporation
Digital Authority Partners helped double enrollment in less than 2 years for 8 daycare locations in the Chicago area.
Read more

Education
LadyBug & Friends Daycare and Preschool
Digital Authority Partners helped double enrollment in less than 2 years for 8 daycare locations in the Chicago area.
Read more

E-commerce
Fresh Thyme
Comprehensive local SEO strategy pays immediate dividends for grocery retailer
Read more

Professional Services
Technology
Table XI
Local SEO drives higher traffic and engagement to software agency
Read more

Financial services
Technology
Cove Markets
Content strategy pays off for cryptocurrency trading platform
Read more

Government
Technology
City of Springfield
Helping Springfield innovate and attract more entrepreneurs
Read more