Amy is a highly experienced marketer with deep skills across the marketing funnel, specializing in multi-unit, retail businesses and building consumer brands. She has built and led successful marketing teams in several consumer-facing companies, including Fresh Thyme Market, Pet Supplies Plus, Sears/Kmart, Michael’s Craft Stores, Tops Markets, and Taco Bell. Amy is experienced in brand positioning, strategy, planning and budgeting, traditional and digital media, website development, e-commerce, customer insights, CRM and loyalty. She is an expert in understanding and building marketing processes to ensure efficiency and effectiveness. She is a data-driven marketer who knows how to work across organizations to achieve the desired outcomes.