Fractional CMO Services for Franchises

Opening a franchise can be an amazing opportunity! Drawing from an established brand and building revenue based on an already successful business plan takes a lot of the headache out of a new business startup. The key is to break into your local market — but how?

Fractional CMO services for franchises can be the solution. Digital Authority Partners Fractional CMOs have helped franchises achieve marketing success in their locations without the cost of a full-time chief marketing officer.

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95%

of companies that hire a Fractional CMO are satisfied with the results and plan to continue or expand the engagement.

95%

of businesses value the flexibility and agility offered by a Fractional CMO.

75%

reduction in marketing costs when hiring a Fractional CMOs vs. hiring a full-time CMO.

improvement in marketing return on investment for companies hiring a Fractional CMO

27%

average revenue growth for Businesses that engage with Fractional CMOs.

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Our SaaS Clients LOVE Us, and They Tell the World About it

What Our SaaS Clients Say About Us

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“We highly recommend … Digital Authority Partners for your Fractional CMO and marketing needs. The professionalism and experience exhibited by Christal and the Digital Authority Partners team was excellent. Christal hit the ground running and kept running with all the marketing tasks. She acted as a great CMO – advised us and then executed when decisions were made, took the initiative to get the marketing projects completed, and laid out the entire marketing strategy for the company with minimal oversight. She really felt like part of the team, and she was. The DAP members also felt like part of the team as they contributed to the company through not just marketing services, but also introduced us to professional connections, contacts, and experience that benefited the company. … We further like that DAP’s CMOs were agnostic to service providers. She could and would recommend other service providers that she felt would provide the best solution to the company (vs pushing the company back to only use DAP). This gave us the warm and fuzzy feeling that she had the best interest in the company.”

Tyson Schroeder Vhanti

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“Digital Authority has helped my company in a number of ways that will result in record profits. Being more "old school" in my thoughts, I did not understand the value of a digital partner until I met with Michael of Digital Authority. He explained the value, process, and expectations in a way that I could understand. Now I value the relationship and cannot imagine making marketing decisions without consulting with them. We lead with our digital footprint and outreach with all other mediums coming in a distant second. I give them the highest marks and hope they can help you as much as they have helped me.”

Mark Meyer CEO & Founder of E&M Strategic Real Estate

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“Digital Authority Partners provided us with fractional CMO and analytics services. Great team and great work that added value to our marketing and analytics capabilities.”

Bijan Vafaei Head of Marketing at Wage

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“What was most impressive about the team was their hands-on approach and accessibility — their president was always involved and ready to help throughout.”

Sivan Galinsky Chief Marketing Officer at Brinks, Gilson, and Lione

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“Their knowledge in the space was very helpful in developing our marketing plan. Digital Authority Partners was very helpful in developing the our marketing plan. They were responsive, available, and seamless with both their communication and workflow. In the end, the team delivered their project on time with high-quality results.”

Zak Higson Executive Vice President of Signature Analytics

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“We hired DAP to help us simplify our go-to-market messaging, launch a new website and provide a marketing operations framework we desperately needed. DAP was holistic in their treatment of our marketing operations, from the technology that supported our marketing engine to the messaging that was displayed on the website, to the ads we were serving, to SEO and our positioning in the market, DAP brought a wealth of expertise to the team that allowed us to put our best foot forward to our prospects and customers.”

Lizzie O'Rourke Vice President of Marketing at DecisionLink

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“Digital Authority isn't the cheapest agency in Chicago. But it's the best, by far. After working with 3 other companies without any results, we tried them. We were a bit anxious to pay $10k/ month at the beginning - they were double the price of other companies. But, oh boy, they results were beyond our wildest expectations.”

Cera Stan CEO & Founder

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What Are Fractional CMO Services for Franchises?

Not every franchise needs a full-time chief marketing officer to handle their local marketing efforts. It’s also unlikely that a burgeoning franchise (or even one that is well-established) can afford one. A “CMO-for-hire,” also known as a fractional CMO is generally a better solution for mid-size franchises that need local marketing direction on a part-time or as-needed basis.

A fractional CMO operates as a consultant marketing director. They overhaul your advertising efforts, develop marketing plans, and follow through on ad campaigns. DAPs fractional CMOs for franchises are experts in the field of marketing as it applies specifically to franchises and the nuances needed to execute flawless campaigns that work alongside national campaigns from the parent brand.

Fractional CMO services for franchises are there to:

Give you insights from day one. A fractional CMO expert immediately begins developing a year-long marketing plan with actionable items to start achieving better visibility and a more competitive edge.
Offer specialized expertise in franchise marketing. Franchise marketing is a niche segment that differs entirely from B2B marketing or consumer marketing. Our fractional CMO franchise professionals are experts in the field, current with market trends, and well-versed in digital marketing trends and techniques designed to bring in leads to your particular location.
Train teams and hire for franchise success. No matter the size of your team, our fractional CMOs are ready to train team members, empowering them with skills and insights to run successful ad campaigns. Fractional CMO services for franchises can also include hiring new marketing personnel for your organization to help sustain increased growth and expansion.

Hiring a fractional CMO for your franchise’s marketing needs is one of the smartest and most cost-effective decisions you can make.

Meet Our Featured

SaaS Fractional CMO

Rose Lee is an international marketing, product marketing management, and customer success executive who has delivered growth and profitability for organizations ranging from startups to $40+B enterprise SaaS organizations.

“I believe successful marketing must drive new business and customer sales and be measured via bottom-line objectives: increases in sales, profits and customer base. Clients tell me I make the value of complex, multi-tiered services and products clear and compelling to customers.

I'm frequently called on by SaaS clients to be a growth architect and serve as an interim/fractional Chief Marketing Officer, Chief Customer Officer and Chief Product Officer who goes deep into ROI Marketing & Analysis, Demand/Lead Generation and Voice of the Customer marketing.”

Schedule a Meeting with Our Fractional CMOs Today

Don’t stress over your next ad campaign. Contact DAP today to schedule a free consultation with one of our fractional CMOs for franchises and let their expertise lead your marketing efforts and your franchise to greater success.

How Fractional CMO Services for Franchises Help Companies Succeed

1

Perform an audit:

From day one, our fractional CMO audits your current marketing efforts, identifying strengths and bolstering weak spots.
2

Create a 12-month marketing roadmap:

Never wonder what you’ll do for your next ad campaign, or what marketing strategies you’ll try from month to month. Our fractional CMO develops a detailed, 12-month plan that includes clear objectives, actionable steps, and projected outcomes.
3

Optimize your online presence:

A franchise needs a strong digital footprint to reach local audiences. Your fractional CMO ensures that your digital footprint is capable of directing nearby searches to your venture.
4

Improve marketing automation:

Automations need to appeal to local sensibilities and drive traffic to your particular franchise. Our fractional CMO helps make marketing automations relatable and engaging on a local level. Implement powerful search and media strategies: By implement
5

Implement powerful search and media strategies:

By implementing successful local SEO tactics, fractional CMO services for franchises expand your online reach to generate conversions.
6

Update branding, content marketing, and PR:

Much of a franchise’s brand is secure due to experience and familiarity with the brand itself, but your fractional CMO works hard so that your brand is recognizable, beloved locally, and appeals to local target audiences.
7

Hire top talent for your marketing department:

We know talent, and our fractional CMOs are experts in hiring the perfect candidates for the marketing roles you need to fill.
8

Monitor KPIs and optimize marketing spend:

Our fractional CMOs monitor KPIs obsessively, making adjustments when needed so your marketing spend achieves the desired ROI. Whether your franchise is pre-launch, post-launch, growing, or in mature stages of development, DAP can help it reach the highest level of success and stable growth.

Fractional CMO Services for Franchises We Offer

DAP offers several cost-effective, flexible solutions for your franchise’s marketing needs.

Frequently Asked Questions About Fractional CMO Services for Franchises

What is a fractional CMO for franchises?

A fractional CMO for franchises is a solution for mid-size franchises that need the services offered by a full-time, C-level marketing expert but without the cost of hiring a full-time marketing executive.

With fractional CMO services for franchises, you can rely on C-suite professionals to direct your marketing department, handle ad campaigns, and utilize your marketing spend effectively. They create goals, KPIs, and an actionable marketing plan to help grow your franchise.

Why should franchisees seek out fractional CMO services for franchises?

Franchises face difficulties with marketing at the local level. They may have a more limited budget, or simply not need a marketing expert on staff full time. However, attempting to handle marketing themselves is wrought with problems. It may not be as effective, and it takes time away from an employee’s non-marketing-related job responsibilities.

Hiring a fractional CMO solves the franchisee’s marketing problem by providing skilled marketing services at a fraction of the cost of a full-time marketing employee, while still delivering the same results.

Can a fractional CMO for franchises work remotely?

Absolutely. In fact, one of the cost-saving benefits of a fractional CMO is not having them on site permanently. Also, many franchises simply do not have the space to accommodate a full-time CMO.

A fractional CMO can accomplish marketing goals remotely while maintaining excellent client contact. They promote brand values, respect company culture, and include it in campaigns and marketing efforts.

Can a fractional CMO for franchise companies help with lead generation and customer acquisition?

Yes. A fractional CMO audits your franchise’s digital footprint as well as your automation efforts so that your franchise is reaching a local audience to bring in repeat and new customers near you.

Although national brand campaigns help establish a brand in consumer minds, local lead generation and customer acquisition are essential for helping your franchise grow. DAP Fractional CMOs are skilled with this nuanced style of franchise marketing, helping your business achieve the highest level of customer acquisition and retention.

How do I get started with a fractional CMO for franchises?

Getting started with our fractional CMO services for franchises is easy. Fill out our contact form and schedule a free consultation. During your consultation, we’ll discuss your specific marketing needs, time frame, and objectives. Then, we might match you with a fractional CMO with franchise expertise who can help you achieve your marketing goals.

What do fractional CMOs for franchises do?

Franchises fractional CMOs help get your local marketing off the ground and elevate any current marketing campaigns so they are more effective. Fractional CMOs audit your marketing strategies, develop concise marketing plans, enhance your online presence, and overhaul your automations. Additionally, they could help you hire the right talent and keep a watchful eye on KPIs to help maximize your marketing budget.

How much do fractional CMO services for franchises cost?

The cost of a fractional CMO varies depending on your needs and your current marketing tactics. Most fractional CMOs have an hourly rate that ranges between $250-$500 per hour. Other factors that affect cost include your franchise’s industry itself, and the level of expertise needed for your sector. Compare this to a full-time CMO six-figure salary!

How long does it take to see results with a fractional CMO for franchises?

Many factors influence the length of time a franchise needs before marketing efforts generate additional business for your franchise. Your current marketing efforts, market trends, and your own objectives all play a role in how quickly you’ll see results. Typically, a fractional CMO can produce quantifiable results in just a few months.

Is a fractional CMO for a cost-effective solution for smaller and mid-sized franchises?

Mid-size franchises find fractional CMOs a cost-effective solution for attaining the level of marketing they need without expending the salary and benefits package a full-time marketing employee would require.