Fractional Law Firm CMO

Legal marketing is complex, demanding both creativity and knowledge of regulatory guidelines. That’s where a fractional law firm CMO (fractional chief marketing officer) comes in as your creative co-counsel. Fractional CMO services bring precisely what’s needed to the table—not less or any excess.

Fractional CMOs have the expertise of a full-time hire but work with a few clients at once, allowing firms to hire them at a reduced cost on a part-time basis. You get the big marketing firms’ playbooks without the full-time commitment or six-figure salary. Legal marketing can be a high-stakes game; a Fractional law firm CMO knows just how to play it.

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95%

of companies that hire a Fractional CMO are satisfied with the results and plan to continue or expand the engagement.

95%

of businesses value the flexibility and agility offered by a Fractional CMO.

75%

reduction in marketing costs when hiring a Fractional CMOs vs. hiring a full-time CMO.

improvement in marketing return on investment for companies hiring a Fractional CMO

27%

average revenue growth for Businesses that engage with Fractional CMOs.

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Achieve higher marketing ROI with Our Fractional CMO Services

Boosted online revenue by 27% for an enterprise software company.

Helped a Sales SaaS product company increase leads by 300% in 2 years & successfully exit.

Increased online leads by 50% for a healthcare SaaS product & device manufacturer.

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What Our SaaS Clients Say About Us

“We highly recommend … Digital Authority Partners for your Fractional CMO and marketing needs. The professionalism and experience exhibited by Christal and the Digital Authority Partners team was excellent. Christal hit the ground running and kept running with all the marketing tasks. She acted as a great CMO – advised us and then executed when decisions were made, took the initiative to get the marketing projects completed, and laid out the entire marketing strategy for the company with minimal oversight. She really felt like part of the team, and she was. The DAP members also felt like part of the team as they contributed to the company through not just marketing services, but also introduced us to professional connections, contacts, and experience that benefited the company. … We further like that DAP’s CMOs were agnostic to service providers. She could and would recommend other service providers that she felt would provide the best solution to the company (vs pushing the company back to only use DAP). This gave us the warm and fuzzy feeling that she had the best interest in the company.”

Tyson Schroeder Vhanti

“Digital Authority has helped my company in a number of ways that will result in record profits. Being more "old school" in my thoughts, I did not understand the value of a digital partner until I met with Michael of Digital Authority. He explained the value, process, and expectations in a way that I could understand. Now I value the relationship and cannot imagine making marketing decisions without consulting with them. We lead with our digital footprint and outreach with all other mediums coming in a distant second. I give them the highest marks and hope they can help you as much as they have helped me.”

Mark Meyer CEO & Founder of E&M Strategic Real Estate

“Digital Authority Partners provided us with fractional CMO and analytics services. Great team and great work that added value to our marketing and analytics capabilities.”

Bijan Vafaei Head of Marketing at Wage

“What was most impressive about the team was their hands-on approach and accessibility — their president was always involved and ready to help throughout.”

Sivan Galinsky Chief Marketing Officer at Brinks, Gilson, and Lione

“Their knowledge in the space was very helpful in developing our marketing plan. Digital Authority Partners was very helpful in developing the our marketing plan. They were responsive, available, and seamless with both their communication and workflow. In the end, the team delivered their project on time with high-quality results.”

Zak Higson Executive Vice President of Signature Analytics

“We hired DAP to help us simplify our go-to-market messaging, launch a new website and provide a marketing operations framework we desperately needed. DAP was holistic in their treatment of our marketing operations, from the technology that supported our marketing engine to the messaging that was displayed on the website, to the ads we were serving, to SEO and our positioning in the market, DAP brought a wealth of expertise to the team that allowed us to put our best foot forward to our prospects and customers.”

Lizzie O'Rourke Vice President of Marketing at DecisionLink

“Digital Authority isn't the cheapest agency in Chicago. But it's the best, by far. After working with 3 other companies without any results, we tried them. We were a bit anxious to pay $10k/ month at the beginning - they were double the price of other companies. But, oh boy, they results were beyond our wildest expectations.”

Cera Stan CEO & Founder

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What is a Fractional Law Firm CMO?

A fractional law firm CMO is a part-time chief marketing officer who works specifically with law firms. They devise strategic marketing plans, oversee branding efforts, manage client acquisition initiatives, and beyond. Their role aims to bolster the firm's market presence, optimize client engagement, and drive growth at a more affordable rate.

DAP’s fractional legal services include legal advertising as a whole but also in niche areas. From personal injury law to elder abuse law to insurance disputes, you don’t have to spend time briefing us on the intricacies of your field: We come prepared with decades of knowledge.

Upon hiring a DAP fractional legal CMO, you gain access to critical marketing game plans, including:

Actionable, specific insights. As a legal professional, you know that the details matter. DAP’s fractional law firm CMOs are experts in providing understandable, ready-to-get-started plans without all the marketing jargon. Clear directions with a clear goal and endpoint.
Practiced C-suite executives specialized in legal marketing. The last thing attorneys want is to say something in advertising materials that finds them in trouble with the law. FCMOs know how to stay far away from dicey topics and phrasing so your message is memorable and engaging… for all the right reasons.

Team training for top-to-bottom excellence. Whether you have an in-house marketing team or have lawyers or paralegals looking to spread their advertising wings, our fractional CMOs can help. DAP’s pros can help train your existing crew or hire team members who can carry the torch.

Meet Our Featured

SaaS Fractional CMO

Rose Lee is an international marketing, product marketing management, and customer success executive who has delivered growth and profitability for organizations ranging from startups to $40+B enterprise SaaS organizations.

“I believe successful marketing must drive new business and customer sales and be measured via bottom-line objectives: increases in sales, profits and customer base. Clients tell me I make the value of complex, multi-tiered services and products clear and compelling to customers.

I'm frequently called on by SaaS clients to be a growth architect and serve as an interim/fractional Chief Marketing Officer, Chief Customer Officer and Chief Product Officer who goes deep into ROI Marketing & Analysis, Demand/Lead Generation and Voice of the Customer marketing.”

Schedule a Meeting with Our Fractional CMOs Today

Scheduling a call with a DAP Fractional CMO for legal advertising today can support your organization as you support your fellow residents.

How Our Fractional CMOs Can Help Your Law Firm Succeed

It’s nearly impossible to rely on word-of-mouth referrals alone. People out there need your help, but they might not know it yet. An exclusive fractional law firm CMO from DAP can get your unique messaging and brand in front of the right people.

1

Performing an audit

DAP's legal fractional CMO begins by evaluating your existing marketing strategy, identifying strengths, and determining opportunities for positive changes.
2

Creating a 12-month marketing roadmap

After our first step, we'll devise a strategic, data-driven, 12-month roadmap tailored to your particular practice. We outline our clear objectives and the practical measures to attain them.

But don't worry, we're not married to this plan. We can adjust and pivot as needed so you're always moving on the freshest, most relevant data.
3

Optimizing your online presence

The importance of a strong digital presence cannot be understated. Our digital marketing specialists keep your brand captivating and relevant while they target your target clientele.

Websites are more complicated than ever. Does your site have an SEO-friendly blog? Is your Google My Business page optimized? Think about the loading speed—both desktop and mobile. Speaking of mobile, mobile optimizations matter more now with Google’s ranking algorithm. You need someone who knows your website from the backend to the frontend. Let our fractional law firm CMOs be your database.
4

Improving marketing automations

Our legal fractional CMOs are industry leaders in marketing automation. They assess existing systems and uncover ways to improve them. They look to tried-and-true as well as new and emerging tools and technology to better facilitate client interactions and efficient operations.
5

Implementing powerful search and media strategies

A fractional law firm CMO is experienced in creating and implementing cutting-edge strategies in social media and SEO so that your legal practice stands above the rest.
6

Updating branding, content marketing, and PR

After a catastrophic injury, workplace accident, or other incident involving liability, people want someone they can trust. That’s why brand identity is vital to establishing a law firm as a local authority. Our fractional CMO can fine-tune your branding for possible pathways to increase client satisfaction and shine a light on you as a source of light people turn to in their darkest moments.
7

Hiring top talent for your marketing department

Marketers are not uncommon these days, but legal marketers can be. Luckily, our fractional CMOs have deep wells of contracts and colleagues. Hiring the right marketing team is a challenge, but not for our fractional CMOs. When it comes to recruiting, hiring, training, and scaling a top-notch team, you can rely on DAP.
8

Monitoring KPIs and optimizing marketing spend

Consider legal fractional CMOs as your guide in managing marketing budgets within legal parameters. With a focus on tracking KPIs and refining strategies, they keep a constant watch on budget allocation. DAP's legal FCMOs build comprehensive marketing and growth plans that are as sustainable as they are ambitious.

SaaS Fractional Marketing Services We Offer

Fractional Law Firm CMOs: Frequently Asked Questions (FAQs)

What is a fractional law firm CMO?

A fractional CMO advises companies on a part-time contractor basis. At DAP, we have fractional CMOs who specialize in legal marketing and advertising. Their depth of knowledge in law firm marketing and in critical local areas helps them create campaigns unlike any other.

Why should a legal firm hire a fractional CMO?

A legal firm should consider bringing in a fractional CMO for several reasons. To start, it’s a cost-effective solution (compared to hiring a full-time CMO). Fractional CMOs have all the expertise of a full-time CMO with none of the overhead costs. A fractional legal CMO ushers in fresh perspectives and industry insights, helping law firms stay competitive and adapt to market and digital advertising trends.

Can a fractional CMO for law work remotely?

Yes, as part-time contractors, fractional CMOs are the prime candidates for remote work. You won’t be responsible for anything like relocation fees, much less insurance premiums or a full-time hire’s notable salary requirements.

Can a fractional CMO for law offices help with lead generation and customer acquisition?

Yes, a fractional CMO specializing in law can lead the charge in lead generation and customer acquisition. Thanks to their extensive marketing experience across a range of channels and familiarity with the legal industry’s unique needs and audience, they are perfectly suited to attract and convert prospects into customers.

How do I get started with a legal fractional CMO firm?

It’s a breeze. Just call up DAP, email us, or submit our contact form, and we’ll set up an introduction. We’ll present what we think we can help you with, and you get a chance to see how we can grow your firm.

What does a fractional CMO for law offices do?

No two law firms are exactly the same, and no two firms need the same marketing services, either. A fractional CMO for the legal industry combines several factors unique to a law office, like industry type, state and federal guidelines, and local demographics for marketing to create a custom, cohesive strategy that’s second to none.

How much does a legal fractional CMO cost?

Salaries for fractional CMOs can vary. Usually, they land in the low to mid-hundred dollar range. Full-time CMOs typically look to take home six figures, minimum.

How long does it take to see results with a fractional legal CMO?

Of course, the results vary, but previous clients have noticed results in anywhere from a few short weeks to months.

Is a fractional CMO a cost-effective solution for smaller and mid-sized law firms?

Fractional CMOs are a great option for smaller to mid-sized law firms to see bigger results with a smaller budget. You can access the same people advising the marketing departments at Fortune 500 and Fortune 1000 companies at a fraction of the cost.

You’ll Be in Great Company

$healthcare fractional cmo$

Fractional Law Firm CMO

Schedule Your Free Consultation

Looking To Meet Now? Schedule A Meeting Today

Watch this video to learn about the Digital Authority Partners approach.

Interested to Learn More About What We Can Do For You? Check Out This Video!

Achieve higher marketing ROI with Our Fractional CMO Services

Our SaaS Clients LOVE Us, and They Tell the World About it

What Our SaaS Clients Say About Us

Schedule Your Free Consultation

Clutch

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CES

Time Magazine

UpCity

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What is a Fractional Law Firm CMO?

Meet Our Featured

SaaS Fractional CMO

Rose Lee is an international marketing, product marketing management, and customer success executive who has delivered growth and profitability for organizations ranging from startups to $40+B enterprise SaaS organizations.

Schedule a Meeting with Our Fractional CMOs Today

How Our Fractional CMOs Can Help Your Law Firm Succeed

Performing an audit

Creating a 12-month marketing roadmap

Optimizing your online presence

Improving marketing automations

Implementing powerful search and media strategies

Updating branding, content marketing, and PR

Hiring top talent for your marketing department

Monitoring KPIs and optimizing marketing spend

SaaS Fractional Marketing Services We Offer

Fractional Law Firm CMOs: Frequently Asked Questions (FAQs)

What is a fractional law firm CMO?

Why should a legal firm hire a fractional CMO?

Can a fractional CMO for law work remotely?

Can a fractional CMO for law offices help with lead generation and customer acquisition?

How do I get started with a legal fractional CMO firm?

What does a fractional CMO for law offices do?

How much does a legal fractional CMO cost?

How long does it take to see results with a fractional legal CMO?

Is a fractional CMO a cost-effective solution for smaller and mid-sized law firms?

You’ll Be in Great Company

Our Fractional Law Firm CMO Case Studies

DecisionLink

KYROS

Cove Markets

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Why Companies Choose To Work With Our Fractional CMOs

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Still Not Sure if a Fractional CMO is Right for Your Legal Office?

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