Case Studies

athena health


  • 140% increase in revenue-to-date
  • 40% increase in app engagement
  • 36% increase in surveys taken by the 2M+ doctors
    on the app
View case study
The new performance dashboard of Blue Cross Blue Shield of Illinois shown on a desktop

BlueCross BlueShield

  • 75 reduction in time spent on email
  • 40 increase in submission speed of
    managed health reports
View case study


  • Page 1 ranking for primary keyword
  • 65% increase to both page views and time on site
  • 43% increase in conversion rate
  • 20% decrease in bounce rate
View case study

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Free Consultation

Questions about your Fractional CMO for Consumer Products project? Schedule a consultation now to speak with a DAP expert and kick your project off right.

Why Companies Choose to Work with Our Fractional CMOs

Cut Costs: Let’s face it—adding another full-time C-level executive to the payroll can significantly strain your budget. Choosing a Fractional CMO for your consumer products business offers a savvy financial alternative, allowing you to save considerably. Allocate those savings towards further investments in your company’s stellar future.

ROI-Focused Leadership: Your bottom line is their full focus. Our CMOs prioritize your company’s profitability above all else. They’re quick to eliminate ineffective strategies, focusing instead on innovative approaches that attract more customers and enhance revenue generation.

Short-Term Strategy: Engaging with a Fractional CMO allows your business the chance to evaluate strategic leadership without the long-term commitment. This model offers the flexibility to determine whether your company benefits more from a temporary or a permanent executive presence, tailored to your specific needs and goals.

Adaptable Scheduling and Strategy: Businesses shift, and plans change. Our Fractional CMOs adapt to your business and are prepared to do what it takes to stay on top. Their flexible approach allows your company to navigate the complexities of the consumer products industry with precision.


Should You Hire a Fractional CMO for Your Consumer Products Business? Only If You're Aiming for Industry-Leading Excellence.

Thinking about bringing a Fractional CMO on board? Let’s dive straight into why partnering with one of DAP's top-tier CMOs is a strategic move for your business to consistently outperform and lead in your industry.

Cost-Effective Excellence: High-caliber marketing leadership usually comes with a high price tag. Choosing a Fractional CMO offers you access to premier marketing expertise at a fraction of the cost, making it a smart financial decision.

Targeted Impact for Immediate and Future Success: Whether you’re on the brink of a product launch or seeking to redefine your market standing, our Fractional CMOs serve as your strategic allies to ensure your marketing efforts have a lasting impact.

Fresh Perspectives for Strategic Advantage: You know the ins and outs of your business, but an external perspective is sometimes necessary to identify both opportunities and pitfalls. Our Fractional CMOs bring a new lens to your operations, helping to refine your strategy and secure your spot at the forefront of the industry.

Swift Integration for Immediate Results: Have a gap on your team only a marketing expert can fill? Don’t wait for the recruiting process to find a worthy candidate. Our Fractional CMOs can step in swiftly, offering bespoke, impactful strategies without the typical hiring hassles or expenses.

Efficient Marketing Framework: Hire our experts to tighten your marketing framework, pinpointing opportunities for automation and greater efficiency. By optimizing your processes, your team can pivot back to focusing on high-impact strategies that drive substantial growth and the goals that matter.

Ready to make the kind of moves that get noticed? Let’s chat.

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