Expertise: If you’re going to choose a leader at the head of your marketing department at a time of great growth, that person needs to know what they are doing. DAP’s team of Interim CMOs are rockstars with significant track records of success in high marketing positions at multiple companies, including brands that are household names. They know their stuff, and they can show receipts.
Continuity: Losing marketing traction at the wrong moment can devastate an organization. Catching a wave of growth can be like “catching lightning in a bottle.” If you miss your moment, who knows when it will come again? DAP Interim CMOs keep your marketing plan afloat, ensuring your company doesn’t suffer heavy consequences from losing a key executive at a critical juncture.
Flexibility: DAP Interim CMOs have a vast breadth of knowledge of multi-channel marketing best practices in dozens of industries. Whatever your current marketing strategy may be, a DAP Interim CMO can step into that strategy and keep it moving without missing a beat.
Objectivity: Sometimes, the full-time executives of an organization are actually too close to the company to be objective about it. A DAP Interim CMO brings a much-needed neutral opinion about the business and its marketing plan, providing a breath of fresh air and a shot of new energy that the company never even knew it had been missing.
Efficiency: DAP Interim CMOs are sticklers for efficiency. They don’t just pick up your marketing strategy as business as usual — they immediately look for ways to automate, consolidate, and streamline to make your marketing campaign more nimble and cost-effective than ever.
Innovation: DAP Interim CMOs aren’t just lackeys or yes-men — they’re thought leaders and innovators in the marketing field in their own right. They don’t just follow the current plan — they add to it and improve it, based on a wealth of knowledge and insights of the most cutting-edge marketing best practices.