Interim CMO: Frequently Asked Questions

“CMO” is short for “Chief Marketing Officer.” It’s a C-level executive responsible for providing leadership and direction to your marketing team or department. An Interim CMO is an experienced marketing leader who fulfills the role of CMO for your company while the role of “permanent CMO” is vacant — either because an outgoing CMO is leaving the company, or because your organization is still looking for its first permanent CMO but wants someone in the role as soon as possible. 

Wondering if you need an Interim CMO for your company? It may be the right choice for you if you’re growing fast and need experienced C-level leadership in the marketing department to keep it from spinning off the rails from growing pains — but you haven’t identified the perfect candidate for a long-term CMO. You just need someone in that seat to get the ball rolling while you search for your permanent CMO. 

If you don’t plan to or are not ready to hire a full-time CMO but need the temporary or part-time services of a CMO, a Fractional CMO — basically a CMO who spends a fraction of their workweek helping multiple companies on temporary contracts — may be the way to go instead.

An Interim CMO will sign on to work for the client company, either part-time or full-time, for a set contractual period — usually 3-6 months. For that period of time, the Interim CMO steps into the position of chief marketing officer and performs all the functions of that job — crafting and refining strategies, assembling a team, and providing leadership to the team to execute that marketing strategy.

There are two circumstances under which you should bring in an Interim CMO. You’re likely going to bring in a Digital Authority Partners’ Interim CMO when your current full-time CMO gives notice of intent to resign. You need someone to fill the role, but the recruitment process for a C-level executive can take months — time you can’t afford to leave your marketing department headless. An Interim CMO can step into the gap, making sure your marketing machine is running smoothly while you look for your next permanent CMO.

The other circumstance is if your company has no CMO but is experiencing explosive growth. You may realize that it is time to add a CMO to the team. But again, it can take months to recruit a C-level executive. You need someone in that position immediately to take advantage of that explosive growth before the moment passes or fizzles.

An Interim CMO should obviously be experienced, with a track record of success as a marketing executive at the C-level. Additionally, an Interim CMO should be flexible and adaptable, as they may need to step into an already-existing marketing strategy with a pre-existing marketing team, hit the ground running, and make it work. 

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Why Companies Choose Our Interim CMOs

  • We have dozens of expert Interim CMOs with proven track records of success at the upper echelons of marketing execution.
  • Our Interim CMOs have helped over 100 organizations in less than 5 years.
  • Our forward-looking Interim CMOs know the subtleties and intricacies of marketing strategy for companies of all sizes and industries.

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Why Should You Hire an Interim CMO for Your Organization?

Hiring an Interim CMO for your organization can be a smart move to maintain your marketing and growth strategy. Here’s why many companies opt for a Digital Authority Partners’ Interim CMOs.

Expertise: If you’re going to choose a leader at the head of your marketing department at a time of great growth, that person needs to know what they are doing. DAP’s team of Interim CMOs are rockstars with significant track records of success in high marketing positions at multiple companies, including brands that are household names. They know their stuff, and they can show receipts.

Continuity: Losing marketing traction at the wrong moment can devastate an organization. Catching a wave of growth can be like “catching lightning in a bottle.” If you miss your moment, who knows when it will come again? DAP Interim CMOs keep your marketing plan afloat, ensuring your company doesn’t suffer heavy consequences from losing a key executive at a critical juncture.  

Flexibility: DAP Interim CMOs have a vast breadth of knowledge of multi-channel marketing best practices in dozens of industries. Whatever your current marketing strategy may be, a DAP Interim CMO can step into that strategy and keep it moving without missing a beat.

Objectivity: Sometimes, the full-time executives of an organization are actually too close to the company to be objective about it. A DAP Interim CMO brings a much-needed neutral opinion about the business and its marketing plan, providing a breath of fresh air and a shot of new energy that the company never even knew it had been missing.

Efficiency: DAP Interim CMOs are sticklers for efficiency. They don’t just pick up your marketing strategy as business as usual — they immediately look for ways to automate, consolidate, and streamline to make your marketing campaign more nimble and cost-effective than ever. 

Innovation: DAP Interim CMOs aren’t just lackeys or yes-men — they’re thought leaders and innovators in the marketing field in their own right. They don’t just follow the current plan — they add to it and improve it, based on a wealth of knowledge and insights of the most cutting-edge marketing best practices.

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