Achieve higher marketing ROI with Our Fractional CMO Services

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What Is a Fractional CMO for Education?

An education fractional Chief Marketing Officer, commonly referred to as a CMO-for-hire, provides expert, C-level marketing strategy and direction to educational companies on a part-time basis.

DAP’s education fractional CMOs specialize in the specific marketing needs of educational institutions as well as companies that offer services and products to these institutions. Our experts work with mid-sized universities, private schools, adult education organizations, and education-based resource companies. As contractors, they establish strategic marketing plans and execute campaigns on a part-time basis.

When you hire a DAP Fractional CMO for your education-based business, you’ll gain:

  • Actionable insights. From day one, a DAP Fractional CMO develops a customized marketing plan to help expand your institution while aligning with its goals.
  • Experienced executives specialized in educational marketing. Educational marketing is unlike standard B2B marketing. Our experts have decades of experience in the field, understand the educational organization environment, and are knowledgeable of marketing tactics that work well within the industry.
  • Team training for educational marketing excellence. Our experts are skilled at training existing teams in marketing techniques and insights to help establish well-rounded marketing campaigns and implement practices that deliver results.

Meet Our Featured

SaaS Fractional CMO

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Rose Lee is an international marketing, product marketing management, and customer success executive who has delivered growth and profitability for organizations ranging from startups to $40+B enterprise SaaS organizations.

I believe successful marketing must drive new business and customer sales and be measured via bottom-line objectives: increases in sales, profits and customer base. Clients tell me I make the value of complex, multi-tiered services and products clear and compelling to customers.

I'm frequently called on by SaaS clients to be a growth architect and serve as an interim/fractional Chief Marketing Officer, Chief Customer Officer and Chief Product Officer who goes deep into ROI Marketing & Analysis, Demand/Lead Generation and Voice of the Customer marketing.

Schedule a Meeting with Our Fractional CMOs Today

Scheduling a call with a DAP Fractional CMO for education today can help your organization maintain growth in a cost-effective, flexible way.

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How Our Fractional CMOs Can Help Your Academic Institution Succeed

Many educational institutions outgrow their marketing staffing needs but are unable to hire a six-figure salary, full-time CMO. By hiring a DAP Fractional CMO, these institutions can get the expert-level marketing help they need without the yearly salary investment.

Our fractional CMO for education groups can help your organization by:

  • 1

    Performing an audit.

    Our fractional CMO first reviews your current marketing plan, identifies strengths, and finds potential areas to improve.

  • 2

    Creating a 12-month marketing roadmap.

    Next, we design a strategic plan of action for your organization for the coming year, with crystal-clear goals and actionable steps to achieve them.

  • 3

    Optimizing your online presence.

    Your online presence is vital to your success. Our experts double-check that your digital footprint is visible, engaging, and resonates with your target audience.

  • 4

    Improving marketing automations.

    Our fractional CMOs are experts in marketing automation. They’ll review your current automations, look for ways to improve them, and implement new tools that can streamline client experiences.

  • 5

    Implementing powerful search and media strategies.

    Our fractional CMOs use cutting-edge media tactics and search engine optimization strategies to expand your online reach and move users along the conversion funnel.

  • 6

    Updating branding, content marketing, and PR.

    For educational organizations, brand identity is crucial. An educational company must be relevant to both its target audience as well as its trustees, boards of education, and other layers of leadership. Our fractional CMO can revamp your branding (if needed), look for ways to increase satisfaction with public relations, and help your content reach your target audience.

  • 7

    Hiring top talent for your marketing department.

    Hiring the right marketing team can sometimes be a big task, but not for our fractional CMOs. Our fractional CMOs are experienced in recruiting, hiring, and training skilled teams to help support your continued growth and expansion.

  • 8

    Monitoring KPIs and optimizing marketing spend.

    With a DAP Fractional CMO, you can have peace of mind that your marketing budget is being used logically. Our fractional CMOs continually monitor key performance indicators and make necessary adjustments to help make your budget go as far as your ambitions.

    When you hire a DAP Fractional CMO for your educational organization, you’re hiring a plan of action that covers your goals for the coming year, and beyond.

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Fractional CMO Education Marketing Frequently Asked Questions

A fractional CMO for education is a professional, C-level expert who acts as Chief Marketing Officer on a part-time basis. By offering the same benefits as a full-time CMO on a part-time basis, your institution optimizes its impact while staying within budget.

Developing a marketing plan can be daunting, especially if you don’t have the expertise needed to do it alone: Navigating the marketing needs of educational organizations is nuanced. 

Educational companies need marketing experts who understand strategies for potential students as well as strategies that work for providers offering services and products to the institutions themselves. A fractional CMO in education offers these specific insights to your institution without the need for a full-time educational marketing expert on your staff.

Yes. In fact, that is one of the major benefits of hiring a fractional CMO for colleges and universities. Having a fractional CMO who works remotely saves you the hassle and expense of devoting office space to an in-house employee. 

Fractional CMOs also save your institution money in terms of benefits, because they don’t work directly for your organization. No matter what you need in terms of marketing presence, DAP has a solution that fits your budget and your goals.

Absolutely. In fact, these are two primary goals your fractional CMO addresses immediately. They’ll review the success of your target lead generation and overhaul your online conversions (if necessary). 

It’s easy. Schedule a consultation with a DAP Fractional CMO today by using the scheduling tool on our website. 

A DAP fractional CMO for education companies and colleges:

  • Audits your current marketing strategies and campaigns
  • Develops a one-of-a-kind 12-month marketing plan
  • Enhances and makes changes to your online presence and digital marketing efforts
  • Revamps automation tools and introduces new ones to improve client experience and satisfaction
  • Develops and implements new media strategies
  • Ensures your branding is current, compelling, and visible to your target audience
  • Helps with hiring a marketing team
  • Monitor KPIs and watch your marketing budget so it’s used wisely.

The cost for a fractional CMO for educational organizations can vary depending on your needs, the current industry demands, and the level of expertise required for the field. Hourly rates range from $250-$500, but this amount may vary. At any rate, fractional CMOs in education are far more affordable than an in-house professional, who likely comes in asking six figures minimum.

Many organizations see results within several months of hiring a fractional CMO. Results vary depending on your current marketing strategies and efforts and your objectives. Our fractional CMOs’ levels of expertise and highly focused tactics are capable of providing fast, quantifiable results. 

Smaller to mid-size organizations benefit most from hiring fractional CMOs. These organizations have higher-level marketing needs than start-ups typically do, but may not have the marketing executive salary needed to hire a full-time CMO. 

You’ll Be in Great Company

Our Fractional CMO for Education Companies and Colleges Case Studies

DecisionLink
Software as a Solution

DecisionLink

  • 200% Increase in sales-qualified leads YoY
  • 178% Increase in Qualified Organic Traffic to the website in one year
  • 30.69% Increase in time on page across the website after the redesign
View case study
Unique Expertise
Software as a Solution
Financial services

KYROS

  • $3M New business secured during the first year due to marketing efforts
  • #1 Loyalty program lifetime value software ranking on Google
  • 13.54% The click-through rate on email (vs. ~2.5% industry average)
  • 15% Reduction in cost to serve by leveraging business intelligence solution
View case study
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Software as a Solution
Financial services
Technology

Cove Markets

  • 52% Increase in PQLs YoY
  • 2,321% Increase in Qualified Organic Traffic to the website in 18 months
  • 81.12% Increase in time on page across the website after the rebranding
View case study

Schedule your free consultation

Don’t worry about making your next marketing campaign alone. Leave it to the DAP experts to customize your marketing plan and ensure you can focus on the educational aspect of your work. Schedule a consultation with us today and find out how we can help your institution or organization.

Why Companies Choose To Work With Our Fractional CMOs

There are numerous reasons why companies choose to work with our fractional CMOs. 

  • We have an expert team of CMOs who specialize in numerous different fields. Our CMOs have proven, successful track records and understand your industry and its needs.
  • DAP CMOs-for-hire have a combined experience record of successfully helping initiate marketing campaigns and implement marketing strategies for over 100 companies over the last five years. 
  • Our CMOs are up-to-date with digital marketing trends and understand what works and what doesn’t, especially for your particular industry. Our forward-thinking CMOs understand SEO tactics and digital media and how best to implement these practices. 

Our CMOs are personable, effective, and an invaluable addition to your team.

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Learn More About Fractional CMO for Education Companies and Colleges

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Still Not Sure if a Fractional CMO Is Right for Your Education Company or College?

Hiring an outside entity to handle such an important aspect of your organization is an important decision. It’s imperative that you choose the right candidate with the right skill set and stay within your budget.

As an educational institution, one of the most important decisions you can make is to hire a fractional CMO from DAP. By allowing us to take care of your marketing needs, you can focus your attention on your own responsibilities and leave the job of marketing to us. 

Every educational organization needs actionable steps to take to foster growth and reach prospective clients and students. Successful marketing is key for an institution or organization to grow in a sustainable manner. 

Attempting to handle marketing in-house without a qualified marketing director or team can result in less-than-desirable metrics in terms of growth and retention. It can also result in your institution taking a backseat to other institutions with a heavier marketing presence. A solid marketing strategy is foundational to preventing your organization from getting lost in a saturated marketplace. 

Your organization has the superior characteristics needed to deliver exceptional products and services to your clients. Ensure your target audience knows what you offer and why your organization is the best one to deliver the solutions for their educational needs. By partnering with a DAP Fractional CMO, you can say hello to the highest-level marketing goals in the most cost-effective manner.

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