Fractional CMO for Education Companies and Colleges

Marketing products and services to educational organizations requires different strategies than other B2B companies keep in their advertising playbooks. Schools and universities are unique. The end-user of your product is not likely the decision maker purchasing the product or service, but rather a student, instructor, or another facilitator.

For schools and educational institutions themselves, finding time to devote to marketing may be a challenge. With growth and projected enrollment metrics comes the need for marketing expertise, but many institutions simply don’t have the budgetary resources to devote to a full-time, in-house marketing lead.

By partnering with our experienced CMOs-on-demand, you can get C-level marketing strategies, maximize your enrollment and/or your visibility to your target market, and avoid the hefty salary you’d expect from a full-time CMO. Explore the benefits of our fractional CMO services and how they can benefit your organization.

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95%

of companies that hire a Fractional CMO are satisfied with the results and plan to continue or expand the engagement.

95%

of businesses value the flexibility and agility offered by a Fractional CMO.

75%

reduction in marketing costs when hiring a Fractional CMOs vs. hiring a full-time CMO.

improvement in marketing return on investment for companies hiring a Fractional CMO

27%

average revenue growth for Businesses that engage with Fractional CMOs.

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Achieve higher marketing ROI with Our Fractional CMO Services

Boosted online revenue by 27% for an enterprise software company.

Helped a Sales SaaS product company increase leads by 300% in 2 years & successfully exit.

Increased online leads by 50% for a healthcare SaaS product & device manufacturer.

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What Our SaaS Clients Say About Us

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“We highly recommend … Digital Authority Partners for your Fractional CMO and marketing needs. The professionalism and experience exhibited by Christal and the Digital Authority Partners team was excellent. Christal hit the ground running and kept running with all the marketing tasks. She acted as a great CMO – advised us and then executed when decisions were made, took the initiative to get the marketing projects completed, and laid out the entire marketing strategy for the company with minimal oversight. She really felt like part of the team, and she was. The DAP members also felt like part of the team as they contributed to the company through not just marketing services, but also introduced us to professional connections, contacts, and experience that benefited the company. … We further like that DAP’s CMOs were agnostic to service providers. She could and would recommend other service providers that she felt would provide the best solution to the company (vs pushing the company back to only use DAP). This gave us the warm and fuzzy feeling that she had the best interest in the company.”

Tyson Schroeder Vhanti

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“Digital Authority has helped my company in a number of ways that will result in record profits. Being more "old school" in my thoughts, I did not understand the value of a digital partner until I met with Michael of Digital Authority. He explained the value, process, and expectations in a way that I could understand. Now I value the relationship and cannot imagine making marketing decisions without consulting with them. We lead with our digital footprint and outreach with all other mediums coming in a distant second. I give them the highest marks and hope they can help you as much as they have helped me.”

Mark Meyer CEO & Founder of E&M Strategic Real Estate

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“Digital Authority Partners provided us with fractional CMO and analytics services. Great team and great work that added value to our marketing and analytics capabilities.”

Bijan Vafaei Head of Marketing at Wage

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“What was most impressive about the team was their hands-on approach and accessibility — their president was always involved and ready to help throughout.”

Sivan Galinsky Chief Marketing Officer at Brinks, Gilson, and Lione

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“Their knowledge in the space was very helpful in developing our marketing plan. Digital Authority Partners was very helpful in developing the our marketing plan. They were responsive, available, and seamless with both their communication and workflow. In the end, the team delivered their project on time with high-quality results.”

Zak Higson Executive Vice President of Signature Analytics

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“We hired DAP to help us simplify our go-to-market messaging, launch a new website and provide a marketing operations framework we desperately needed. DAP was holistic in their treatment of our marketing operations, from the technology that supported our marketing engine to the messaging that was displayed on the website, to the ads we were serving, to SEO and our positioning in the market, DAP brought a wealth of expertise to the team that allowed us to put our best foot forward to our prospects and customers.”

Lizzie O'Rourke Vice President of Marketing at DecisionLink

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“Digital Authority isn't the cheapest agency in Chicago. But it's the best, by far. After working with 3 other companies without any results, we tried them. We were a bit anxious to pay $10k/ month at the beginning - they were double the price of other companies. But, oh boy, they results were beyond our wildest expectations.”

Cera Stan CEO & Founder

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What Is a Fractional CMO for Education?

An education fractional Chief Marketing Officer, commonly referred to as a CMO-for-hire, provides expert, C-level marketing strategy and direction to educational companies on a part-time basis.

DAP’s education fractional CMOs specialize in the specific marketing needs of educational institutions as well as companies that offer services and products to these institutions. Our experts work with mid-sized universities, private schools, adult education organizations, and education-based resource companies. As contractors, they establish strategic marketing plans and execute campaigns on a part-time basis.

When you hire a DAP Fractional CMO for your education-based business, you’ll gain:

Actionable insights. From day one, a DAP Fractional CMO develops a customized marketing plan to help expand your institution while aligning with its goals.
Experienced executives specialized in educational marketing. Educational marketing is unlike standard B2B marketing. Our experts have decades of experience in the field, understand the educational organization environment, and are knowledgeable of marketing tactics that work well within the industry.
Team training for educational marketing excellence. Our experts are skilled at training existing teams in marketing techniques and insights to help establish well-rounded marketing campaigns and implement practices that deliver results.

Meet Our Featured

SaaS Fractional CMO

Rose Lee is an international marketing, product marketing management, and customer success executive who has delivered growth and profitability for organizations ranging from startups to $40+B enterprise SaaS organizations.

“I believe successful marketing must drive new business and customer sales and be measured via bottom-line objectives: increases in sales, profits and customer base. Clients tell me I make the value of complex, multi-tiered services and products clear and compelling to customers.

I'm frequently called on by SaaS clients to be a growth architect and serve as an interim/fractional Chief Marketing Officer, Chief Customer Officer and Chief Product Officer who goes deep into ROI Marketing & Analysis, Demand/Lead Generation and Voice of the Customer marketing.”

Schedule a Meeting with Our Fractional CMOs Today

Scheduling a call with a DAP Fractional CMO for education today can help your organization maintain growth in a cost-effective, flexible way.

How Our Fractional CMOs Can Help Your Academic Institution Succeed

Many educational institutions outgrow their marketing staffing needs but are unable to hire a six-figure salary, full-time CMO. By hiring a DAP Fractional CMO, these institutions can get the expert-level marketing help they need without the yearly salary investment.

Our fractional CMO for education groups can help your organization by:

1

Performing an audit.

Our fractional CMO first reviews your current marketing plan, identifies strengths, and finds potential areas to improve.
2

Creating a 12-month marketing roadmap.

Next, we design a strategic plan of action for your organization for the coming year, with crystal-clear goals and actionable steps to achieve them.
3

Optimizing your online presence.

Your online presence is vital to your success. Our experts double-check that your digital footprint is visible, engaging, and resonates with your target audience.
4

Improving marketing automations.

Our fractional CMOs are experts in marketing automation. They’ll review your current automations, look for ways to improve them, and implement new tools that can streamline client experiences.
5

Implementing powerful search and media strategies.

Our fractional CMOs use cutting-edge media tactics and search engine optimization strategies to expand your online reach and move users along the conversion funnel.
6

Updating branding, content marketing, and PR.

For educational organizations, brand identity is crucial. An educational company must be relevant to both its target audience as well as its trustees, boards of education, and other layers of leadership. Our fractional CMO can revamp your branding (if needed), look for ways to increase satisfaction with public relations, and help your content reach your target audience.
7

Hiring top talent for your marketing department.

Hiring the right marketing team can sometimes be a big task, but not for our fractional CMOs. Our fractional CMOs are experienced in recruiting, hiring, and training skilled teams to help support your continued growth and expansion.
8

Monitoring KPIs and optimizing marketing spend.

With a DAP Fractional CMO, you can have peace of mind that your marketing budget is being used logically. Our fractional CMOs continually monitor key performance indicators and make necessary adjustments to help make your budget go as far as your ambitions.

When you hire a DAP Fractional CMO for your educational organization, you’re hiring a plan of action that covers your goals for the coming year, and beyond.

SaaS Fractional Marketing Services We Offer

Fractional CMO Education Marketing Frequently Asked Questions

What is fractional CMO for education?

A fractional CMO for education is a professional, C-level expert who acts as Chief Marketing Officer on a part-time basis. By offering the same benefits as a full-time CMO on a part-time basis, your institution optimizes its impact while staying within budget.

Why should an education company hire a fractional CMO?

Developing a marketing plan can be daunting, especially if you don’t have the expertise needed to do it alone: Navigating the marketing needs of educational organizations is nuanced.

Educational companies need marketing experts who understand strategies for potential students as well as strategies that work for providers offering services and products to the institutions themselves. A fractional CMO in education offers these specific insights to your institution without the need for a full-time educational marketing expert on your staff.

Can a fractional CMO for colleges work remotely?

Yes. In fact, that is one of the major benefits of hiring a fractional CMO for colleges and universities. Having a fractional CMO who works remotely saves you the hassle and expense of devoting office space to an in-house employee.

Fractional CMOs also save your institution money in terms of benefits, because they don’t work directly for your organization. No matter what you need in terms of marketing presence, DAP has a solution that fits your budget and your goals.

Can a fractional CMO for education companies help with lead generation and customer acquisition?

Absolutely. In fact, these are two primary goals your fractional CMO addresses immediately. They’ll review the success of your target lead generation and overhaul your online conversions (if necessary).

How do I get started with a fractional CMO for education companies and colleges?

It’s easy. Schedule a consultation with a DAP Fractional CMO today by using the scheduling tool on our website.

What does a fractional CMO for education companies and colleges do?

A DAP fractional CMO for education companies and colleges:

Audits your current marketing strategies and campaigns
Develops a one-of-a-kind 12-month marketing plan
Enhances and makes changes to your online presence and digital marketing efforts
Revamps automation tools and introduces new ones to improve client experience and satisfaction
Develops and implements new media strategies
Ensures your branding is current, compelling, and visible to your target audience
Helps with hiring a marketing team
Monitor KPIs and watch your marketing budget so it’s used wisely.

How much does a fractional CMO for colleges and education companies cost?

The cost for a fractional CMO for educational organizations can vary depending on your needs, the current industry demands, and the level of expertise required for the field. Hourly rates range from $250-$500, but this amount may vary. At any rate, fractional CMOs in education are far more affordable than an in-house professional, who likely comes in asking six figures minimum.

How long does it take to see results with a fractional CMO for education?

Many organizations see results within several months of hiring a fractional CMO. Results vary depending on your current marketing strategies and efforts and your objectives. Our fractional CMOs’ levels of expertise and highly focused tactics are capable of providing fast, quantifiable results.

Is a fractional CMO for a cost-effective solution for smaller and mid-sized educational organizations?

Smaller to mid-size organizations benefit most from hiring fractional CMOs. These organizations have higher-level marketing needs than start-ups typically do, but may not have the marketing executive salary needed to hire a full-time CMO.