Fractional CMO in Healthcare

Leading a healthcare company takes time and dedication: Creating new technology, medicine, or medical devices or caring for patients directly are top priorities. Make the most of your time with a dedicated marketing professional—a fractional chief marketing officer for healthcare companies.

Your part-time C-suite level marketer can handle reaching your target audience, keeping advertising materials compliant, and growing your organization or practice while focusing on what you do best.

A fractional CMO optimizes marketing strategies and makes it easier for you to focus on the science. This sets the stage for a higher return on marketing investment on a cost-effective basis and greater production on your side.

Absolutely! One of the biggest advantages of hiring a fractional CMO is that you won’t need to provide them with an office or a benefits and salary package that you’d expect to award a C-level executive. A fractional healthcare CMO offers the benefits of expert-level staffing without the actual full-time employee or staff. 

Yes. A DAP fractional CMO in healthcare focuses on creating successful lead generation strategies and takes measures to improve patient/client acquisitions. This can be done through the generation and implementation of marketing campaigns, refining a healthcare company’s targeting and messaging to better address the intended audience. 

Fractional healthcare marketing experts gear digital marketing channels to potential patients and clients and streamline conversion funnels. Your DAP fractional CMO keeps a watchful eye on KPIs and makes adjustments to your marketing efforts where and when needed based on those metrics.

It’s easy. Simply fill out our contact form and schedule a consultation with one of our professionals. 

We’ll discuss your marketing requirements and goals, discuss your timeframe, and connect you with a healthcare-specific fractional CMO that best fits your needs. You can begin working with a fractional CMO quickly, and see exponential growth in your healthcare business.

A fractional CMO in healthcare performs the same functions that a full-time executive CMO on your staff would do. They audit your marketing efforts and design and implement marketing campaigns. Our experts review, renew, and tweak existing marketing strategies. Optimizing your online presence can include fine-tuning your SEO strategy or paid ads campaigns to attract the target audience you want to attract and make your venture more visible. 

A DAP fractions CMO for healthcare can also help you hire new marketing team members, oversee and train existing team members, and develop a 12-month marketing strategy for your coming year. With a fractional CMO for healthcare, your marketing spend is closely monitored (along with your KPIs). Monitoring key performance indicators means that when efforts aren’t performing, changes can be made, and you receive a high return on your marketing investment.

The cost of a fractional CMO for healthcare varies based on your needs, the specific nuances of your industry, the amount of work you want, and the timeframe within which you’d like it completed. Although the cost varies, most fractional CMOs have hourly fees between $250-$500 per hour. 

Choosing a fractional CMO can be a smart and cost-effective choice for mid-sized SaaS companies that don’t want to hire a full-time CMO. By hiring one of our fractional CMOs, you can benefit from our expertise and strategic guidance on a part-time basis, while avoiding the high overhead expenses that come with a full-time executive.

The length of time it takes to see results from working with a fractional CMO in healthcare varies depending on the current state of your own marketing efforts, the amount of work that needs to be completed, and the level of expertise required to achieve the results you want. It isn’t unusual for companies to see an upturn in their numbers within a few months of working with a fractional CMO.

Mid-sized practices and organizations typically benefit most from hiring a fractional CMO for healthcare. These companies are usually in need of the expert-level marketing provided by a full-time CMO but often do not have the budget to support hiring an executive to fill the position. Fractional healthcare CMOs make it possible for these companies to get the expert-level marketing they need without the often impossible price tag.