Michael is the President of Digital Authority Partners. He has brought his expertise in product management, product development and analytics to multiple Fortune 100 companies.
Expertise: Product Management, Artificial Intelligence, Healthcare Digital Transformation, Analytics, Marketing
Healthcare marketing is tricky. But if it was easy, then everybody would be doing it. Whatever your product or servic...
B2B marketing, or business-to-business marketing, refers to the marketing of products, services and solutions to othe...
A successful PR healthcare plan mixes traditional marketing methods with modern digital campaign strategies. PR has e...
Sales and marketing are often used interchangeably, but in fact, there are significant operational differences betwee...
Progressive web apps. Do those words ring any bells? If not, just know that they are the answer to a business owner’s...
As a healthcare business, you probably know that keeping up with digital transformation in healthcare can feel overwh...