Michael is the President of Digital Authority Partners. He has brought his expertise in product management, product development and analytics to multiple Fortune 100 companies.
Expertise: Product Management, Artificial Intelligence, Healthcare Digital Transformation, Analytics, Marketing
Business intelligence (BI) is a pivotal cornerstone in today’s data-driven environment. To maintain a competiti...
Companies use marketing analytics when they want to know whether their efforts are leading to the best possible resul...
When businesses test the effectiveness of their marketing strategies, they rely on two critical elements: marketing m...
Marketing analytics uses data to evaluate marketing activities’ effectiveness or success. Meanwhile, marketing ...
Predictive modeling uses statistical techniques to predict future marketing outcomes based on historical data. With i...
Marketing analytics uses data to examine a marketing campaign’s effectiveness or success. It allows businesses ...