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Michael Reddy

Michael is the President of Digital Authority Partners. He has brought his expertise in product management, product development and analytics to multiple Fortune 100 companies.

Expertise: Product Management, Artificial Intelligence, Healthcare Digital Transformation, Analytics, Marketing

Expertise:
Digital Strategy
Fractional CMO
Marketing Strategy
Michael Reddy

Articles by Michael Reddy

analytics_KPI Business Data Dashboard Analytics On Hybrid Laptop
Marketing & SEO
Sep 16, 2023
What Is the Best Way To Put Business Intelligence To Work?

Business intelligence (BI) is a pivotal cornerstone in today’s data-driven environment. To maintain a competiti...

Digital Authority Partners
Michael Reddy President
Read Article
analytics_Financial Business Analytics Data Dashboard. Analyst Woman
Marketing & SEO
Sep 12, 2023
What Are the Types of Analytics? What Are Their Best Uses?

Companies use marketing analytics when they want to know whether their efforts are leading to the best possible resul...

Digital Authority Partners
Michael Reddy President
Read Article
Market Analytics_Concentrated young African American businesswoman employee worker in eyeglasses analyzing online sales statistics data on computer, reviewing marketing research, working with documents at home office.
Marketing & SEO
Sep 10, 2023
Making the Best Use of Marketing Metrics vs Market Analytics

When businesses test the effectiveness of their marketing strategies, they rely on two critical elements: marketing m...

Digital Authority Partners
Michael Reddy President
Read Article
market analytics_businessman in meeting analysis chart graphy marketing plan in business financial audit project. Or Business adviser analyzing Budget.
Marketing & SEO
Sep 9, 2023
How and When To Best Use Market Analysis vs Analytics

Marketing analytics uses data to evaluate marketing activities’ effectiveness or success. Meanwhile, marketing ...

Digital Authority Partners
Michael Reddy President
Read Article
Analytics_Presenting average sales report
Marketing & SEO
Sep 9, 2023
How To Use Analytics: Pros vs Cons of Predictive Modeling

Predictive modeling uses statistical techniques to predict future marketing outcomes based on historical data. With i...

Digital Authority Partners
Michael Reddy President
Read Article
market analytics_Analyst working in Business Analytics and Data Management System to make report with KPI and metrics connected to database. Corporate strategy for finance, operations, sales, marketing.
Marketing & SEO
Sep 7, 2023
What Are the Best Ways To Use Marketing Analytics?

Marketing analytics uses data to examine a marketing campaign’s effectiveness or success. It allows businesses ...

Digital Authority Partners
Michael Reddy President
Read Article
Digital Authority Partners
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Digital Authority Partners
420 West Huron, 1st Floor
Chicago, IL 60654
(312) 820-9893
[email protected]

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