Expertise: The essential quality a B2B fractional CMO can demonstrate is, to put it simply, the ability to get the job done — not just in any setting but under the unique circumstances of building a B2B brand. DAP boasts a team of qualified, experienced marketing leaders with a track record of delivered results and specialized knowledge in B2B growth-oriented marketing.
Continuity: It’s often not the best strategy for a new leader to come in and change everything. Maybe your marketing team hasn’t been hitting on all cylinders, but chances are something they are doing is working. Otherwise, you wouldn’t benefit from the rapid growth that puts a fractional CMO on the table. DAP fractional CMOs can hit the ground running and adapt to the current team, continuing down pathways already producing results while proposing concurrent new pathways to prosperity and growth.
Flexibility: DAP fractional CMOs know they are coming into an established situation with an established team. We select marketing leaders who don’t take a “my way or the highway” approach. They are flexible, able to adapt to the stakeholders and the team in front of them, and make it work.
Objectivity: One of the most significant benefits a DAP fractional CMO can offer to a B2B company is the ability to act as a neutral third party. Longtime stakeholders often need more objectivity. They are committed to old action patterns or too emotionally invested in the business to make hard decisions. Your B2B fractional CMO has the professional remove to help you see the forest for the trees and point out truths that were staring you in the face the whole time.
Efficiency: The fewer resources you expend to get results, the better. The more you grow while spending less, the more competitive you will be. DAP fractional CMOs relentlessly pursue efficiency, so every dollar you spend on marketing produces the maximum possible ROI.
Innovation: DAP fractional CMOs pride themselves on cutting-edge knowledge. If it’s in all the blogs, it’s old news already, so we make it a point to think outside of the box, try things that haven’t been tried, and push ourselves to add to the canon of marketing excellence.