Strategic Planning: As startups get closer to the launch date, creating a scalable marketing approach that aligns with the business goals, product positioning, and the needs of the ideal buyer persona becomes a critical pillar of a company’s success. We help create that scalable marketing plan and make it a reality.
Market Research: One of the key mistakes startups make is figuring out a balanced minimum viable product that is clearly different from its competitors, in line with consumer preferences and the market trends that may impact the success of a product. Some companies attempt to do much, some too little before going to market. Our Fractional CMO for startups define the right balance between competing interests and help founders launch the perfect product at the perfect time.
Branding: We’ve helped over one hundred companies define and manage their brand identity, and key market differentiators, and define a consistent messaging blueprint. Our CMOs for startups work tirelessly with founders and CEOs to hone in on your company history, mission and values that truly resonate with customers emotionally. Our branding philosophy emphasizes elevating a startup’s perceived value in the consumer’s eyes.
Product Marketing: Whether your startup offers a B2B, B2C, or D2C solution, our skilled Fractional CMOs will collaborate with you to determine the right messaging, positioning, and custom-tailored marketing approach to attract consumers and investors to your company. We provide clear direction and focus, ensuring your business aligns with the product marketing approach, brand identity, and long-term goals.
Digital Marketing: Our Fractional CMOs have managed more than 1 billion dollars in marketing spend across our startup clients. Overseeing and prioritizing online marketing efforts, including website optimization, social and media organic and paid strategies, and online advertising, is a daunting task. We help you determine how to allocate your marketing dollars to the right channels at the right time.