• Skip to primary navigation
  • Skip to main content
  • Services
    • SEO
    • PPC Management
    • Digital Marketing
    • Digital Strategy
    • Fractional CMO
    • Analytics
  • Industries
    • Healthcare
    • Fintech & Financial Services
    • Ecommerce
    • Professional Services
    • Education
    • Legal Marketing
    • Government
    • Manufacturing
  • Case Studies
  • Resources
    • Marketing Insights
    • White Papers
    • Webinars
  • About
  • Call Us:
    (888) 846-5382
  • Contact Us
Home
Resources
Articles
7 Ways to Use Content Marketing for Startups
Content Marketing for Startups
Marketing & SEO
December 12, 2022

7 Ways to Use Content Marketing for Startups

Avatar for Codrin Arsene
Codrin Arsene
Codrin is the Chief Marketing Officer at Digital Authority Partners. He has spent over a decade creating successful digital strategies for both Fortune 500 companies and...

Get in touch with Codrin

Content Marketing
1365 views

Subscribe to our weekly newsletter

Stay up to date with the latest digital trends.

Content is king is a phrase commonly used in the marketing world. Even with digital transformation and creating websites that cater to bots rather than people, that statement remains the same. Therefore, startups need to understand the benefits of content marketing and implement it successfully.

Content is an extensive word encompassing all channels. Essentially, anything written or spoken is content. And, how you present it can be the difference between people seeing your website or not and whether they engage and resonate with your business or not. 

For small businesses, knowing the do’s and don'ts and getting things right the first time can be difficult. Hence, we’ve put together the seven best ways to use content marketing for startups, giving you a helping hand to kickstart your content marketing strategy.

1. Research Trending Topics 

SEO and content marketing go hand in hand. Your content production needs to have a sense of direction, focal points relevant to your industry, and be attractive to as broad an audience as possible. Many tools are available, enabling you to search for popular topics in your niche. These tools help you create content that people want to read and share, driving high traffic to your website.

However, being a fledgling business with little domain authority, you need to select your topics wisely. Battling against popular websites that Google deem to have a high domain authority makes little to no sense. If you see that the first page of Google searches with well-known websites, this means competition for your chosen topic is high. Try to make it more specialized or look for article titles your relatively new website can rank highly. The perfect tool for finding content topics and types is BuzzSumo.

2. Create A Content Calendar

Content Calendar

Consistency is crucial to your success strategy when producing content, no matter the platform. One article or one social post might get you an explosion of engagement. Still, it will have little to no long-term impact on your business without backing that up. A fantastic way to hold yourself and employees accountable to consistency is the creation of a content calendar. Using the list of topics you created using BuzzSumo, formulate a calendar that dictates when you will produce each piece of content.

Another helpful tip when creating a content calendar is to reach out to the most recognized publications in your industry and request their editorial calendar. Often, these publications will feature specific topics at certain times of the year. If you can align your content calendar with theirs, the chances of your content being featured and shared externally increase drastically.

3. Decide Which Channels Are Most Appropriate

Not all channels will be suitable for every type of content. For example, a long-form article that may take over 10 minutes to read isn't ideal for a post on Facebook. On the other hand, a visual infographic presenting the key information from that article would be perfect. Neglecting what users want and posting on the wrong platform means your time producing your amazing content will go to waste.

4. Guest Blog or Share Your Content with Publications & Industry Influencers

As a business with a relatively small audience, you should leverage the followers and subscribers of established websites and accounts, such as reputable publications and industry influencers. Usually, these brands have spent years growing their businesses, following, and influencing. As a result, their audiences are highly engaged and trust the content they produce.

Guest blogging won’t bring direct SEO benefits to your website – unless you create a backlink to your website in the article. However, it will put your name, face, and brand in front of customers who care about what you do. A successful guest blog has the power to increase brand awareness massively. Better yet, it’s usually entirely free.

Depending on your product, influencer marketing tends to carry a cost. First, you must select the right influencer, someone that resonates with your brand has the same values, and isn't going to do anything to tarnish your reputation. You may have a limited budget as a startup, making it a better option to offer free products and services as an incentive.

5. Write Thought-Leading Niche Articles

Finding your niche will attract more significant numbers to your website than high-level overview articles repeated hundreds of times. Discovering exciting emerging topics in your industry that ignite conversation is a fantastic way to create engagement with your brand. As a startup, the more niche your content is, the better. However, it's essential to find the right balance. Although you don't want to rank organically for a prevalent topic, you still need an article that attracts a reasonable search volume to warrant the time and cost of producing the content.

Specific and detailed articles that encompass long-tail, less popular search terms are what makes content marketing for small businesses work. Realistically, you don't have a chance of ranking highly against robust and established websites. However, you can outdo your direct competition and punch above your weight by focusing on less searched terms more specific to your offering.

6. Repeatedly Promote Your Content

Content

Often, businesses spend a great deal of time producing great content and then don't put the work in to promote it. On too many occasions, marketers and business owners feel the need to create new content all the time. While it is valuable to produce new content consistently, you must not forget the work you've already done. You may not have gotten the traction you expected from your initial release. A news event, product launch, or industry development may trigger content to become highly relevant, making it a traffic magnet for your website.

Remember, even though it didn’t go viral the first time you promoted it, there’s still life in the article.

7. Post at the Right Time

Knowing when your audience is most active and engaged will decide whether you get the engagement you’re expecting. For example, if you are a B2B company targeting office managers, sending content to them over the weekend will be worthless as they won’t see it. And, by the time Monday rolls around, social media algorithms have forgotten your post, or you’re a nuisance email in their inbox that will get deleted.

Target your audience when they are most likely to engage, encourage instant interaction with your content, and this will boost its value, impact, and reach.

If you’re looking for a Chicago content marketing agency to kickstart your content strategy, our specialist team would love to hear from you. Alternatively, if you’re looking for a Chicago digital marketing agency to have a broader impact across all of your digital marketing channels – get in touch.

Want to meet with our team?

Book a meeting directly here

Like what you just read? Share this article with your network and friends.
Tweet Share Share Send

Related articles

AI SEO_Cloud computing concept. Image analysis. Digital contents. Artificial intelligence.
Marketing & SEO
Jan 28, 2023
Using AI To Get Your Best SEO Score

Whether managing an e-commerce site or a business website, you want to rank higher on the search engine results page ...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
SERP_SERP - Search Engine Results Page acronym, business concept on blackboard
Marketing & SEO
Jan 27, 2023
Follow These Great SEO Trends for Your Best SERP Rankings

A big shake-up is coming to search engine optimization (SEO). Changes in algorithms and best practices mean you need ...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
small business AI_Digital global network technology expansion, business marketing and technology management concepts. Virtual digital earth on mesh appearing while fingertips touching on touchpad on laptop computer.
Marketing & SEO
Jan 26, 2023
New World of Small Business SEO: AI-driven Marketing

Hiring an SEO agency is the best way to take advantage of artificial intelligence (AI) technology. However, you can a...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
Digital Authority Partners
The next-gen digital partner for today’s makers & doers.

Digital Authority Partners
222 W Merchandise Mart Plaza #1212
Chicago, IL 60654
312-820-9893
[email protected]

Resources
Services
Case Studies
Insights
About
Industries
Locations

One newsletter, once a week Today's top digital insights delivered straight to your inbox.

Thank you, you're all signed up! We'll be delivering you valuable newsbites to your inbox soon!

FacebookTwitterLinkedinYoutube
Digital Authority Partners | Copyright © 202s2 All Rights Reserved.
X

Contact our team

This field is required.
This field is required.
The email address you entered is invalid.
The phone number you entered is invalid.
X

Thank you!

One of our consultants will get back to you within 24 hours.


OR


Call Us:
(312) 820-9893