What You’ll Learn in This ABA Therapy Patient Journey Ebook
A parent researches your ABA center online. They check your reviews. They visit your website. They compare you to two other providers. Then they call someone else.
You never knew they existed.
94% of parents research ABA providers online before booking an assessment. 69% won’t even consider you if you’re below 4 stars. 85% won’t call back if they reach your voicemail.
These are the families you never knew you lost. This ABA therapy patient journey ebook shows you exactly where they disappear and how to bring them back.
With the average ABA client worth $50,000-$100,000 in lifetime value, fixing these gaps isn’t optional. It’s survival.
If you run an ABA center and don’t know where families are dropping off… this ABA therapy patient journey ebook is for you.
Ebook highlights
69% of parents won't contact you below 4 stars. Yet 57% rarely leave reviews but 74% would take the time to review your center if asked. This ABA therapy patient journey ebook shows how to close the review gap.
Parents search for you, check your reviews, visit your website, but they choose another center. No phone call. No form submission. No data. You never knew they existed. This ebook maps the 4 stages where families disappear before ever contacting you.
A parent calls your center. No one answers. 85% of them will never call back. One missed call equals one lost family. This ABA therapy patient journey ebook shows how your phone systems are costing you clients.
Single-location clinic competing against national chains. After fixing their Google visibility, reviews, website, and intake process: +83% traffic, +27% leads, #1 in ChatGPT across 8 neighborhoods.
20+ locations with inconsistent lead flow. After optimization: 4.25X organic traffic. Full methodology inside this ABA therapy patient journey ebook.
81% of parents prefer to request an assessment online instead of calling. Less than 5% of ABA centers let them do it. 42% of parents try to reach you outside business hours. This ebook shows how to capture those families while you sleep.
Table of contents
1. The Invisible Loss Problem
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Why Parents Choose Someone Else
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The $50K-$100K Lifetime Value at Stake
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What You’re Not Seeing in Your Data
2. The Stat That Changes Everything
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94% Research Online Before Calling
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The 4 Stages Where Families Disappear
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Why Phone Calls Mean You Already Won
3. Stage 1: Finding You
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Where Parents Actually Search
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The Neighborhood Visibility Problem
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Why Your Existing Families Found You But New Ones Can’t
4. Stage 2: Checking You Out
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The 4-Star Cutoff
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Review Volume and Enrollment Correlation
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Why Referrals No Longer Close
5. Stage 3: Choosing You
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What Parents Want vs What You Show Them
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The Expectations Gap
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The Side-by-Side Test
6. Stage 4: Booking
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The 85% Voicemail Problem
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The Online Scheduling Gap
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The Google Schedule Button Opportunity
7. Case Studies: Fixing the Whole Journey
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Chicago Pediatric Therapy & Wellness Center
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Stride Autism Centers
8. The ABA Center Patient Journey Audit
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10-Minute Self-Assessment
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Score Interpretation
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Stage-by-Stage Fix Checklist
9. What It Takes to Stop Losing Families
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Actionable Fixes for Each Stage
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The 20-Minute Visibility Audit Offer
ABA Therapy Patient Journey Ebook: The Families You Never Knew You Lost
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