Juice Plus+
Juice Plus+ was losing an estimated $2.5 million per month in lapsed reorders, and its aging SendGrid setup could not keep up. The company turned to Digital Authority Partners to rebuild its email and SMS program from the ground up. Within five months, DAP migrated the platform to Attentive, connected three data sources through Snowflake, and launched 11 automated lifecycle journeys that helped grow email-attributed revenue by 148 percent.
Juice Plus+ is a health and wellness company offering whole-food-based nutrition products, including fruit and vegetable capsules, plant-based shakes and bars, and the Luminate skincare line. With operations in more than 20 countries and a network of independent partners, Juice Plus+ has spent over 50 years bridging the gap between the nutrition people get and what they need.
Project Summary
When Juice Plus+ first engaged DAP, the company had no automated customer journeys, no unified view of its subscriber data, and a retention problem that was costing millions. Over five months, the DAP team migrated the brand off SendGrid, stood up a Snowflake-to-Attentive data pipeline, and built 11 always-on email and SMS journeys. The result: a 148 percent lift in email-attributed revenue and a modern marketing engine that continues to scale.
The Challenge
Email Infrastructure Outdated ESP With Limited Capabilities
Juice Plus+ relied on SendGrid for transactional and marketing email, but the platform lacked advanced segmentation, dynamic content, and journey-building features needed for a modern lifecycle marketing program.
Customer Retention Declining Reorder Rates Across Markets
U.S. reorder volumes had dropped by 15,000 orders per month, representing an estimated $2.5 million in lost monthly revenue. There was no automated system in place to re-engage lapsed customers or incentivize repeat purchases.
Data Fragmentation Siloed Customer Data Across Platforms
Customer data lived across Shopify, Exigo, and internal databases with no unified view. This prevented meaningful segmentation and made it impossible to deliver personalized messaging at scale.
Customer Journey No Defined Lifecycle Journeys
The brand had no automated welcome series, post-purchase flows, win-back campaigns, or browse-abandonment triggers. Every communication was sent as a manual, one-off batch, limiting relevance and engagement.
How we Helped Juice Plus+
SendGrid-to-Attentive Platform Migration
Juice Plus+ needed to move off SendGrid fast, without losing subscriber data or missing a single send. The DAP team ran a full audit of the existing setup, then stood up Attentive with custom sending domains, authentication, and behavioral triggers from day one.
- Full audit of existing SendGrid templates, lists, and sending infrastructure
- Attentive account configured with custom sending domains and DKIM/SPF authentication
- All subscriber lists migrated with consent and preference data intact
- Reusable email templates rebuilt to match Juice Plus+ brand guidelines
- IP warm-up protocols and ongoing deliverability monitoring in place before launch
Snowflake Data Integration Layer
Juice Plus+ had customer data scattered across three platforms with no way to connect purchase history, subscription status, or browsing behavior. The team built a Snowflake-to-Attentive pipeline that pulled all three sources into one unified view, giving the brand its first real ability to segment and personalize at scale.
- Attentive-Snowflake integration architecture designed for real-time, bidirectional data sync
- Custom data feeds built for purchase history, subscription status, and on-site browsing behavior
- Unified customer profiles merging records from Shopify, Exigo, and survey responses
- Dynamic audience segments created around product affinity, lifecycle stage, and reorder timing
- Automated data-quality checks and deduplication workflows running on every sync
Automated Lifecycle Journey Development
Before this engagement, every email Juice Plus+ sent was a manual batch blast. The team replaced that with 11 automated journeys spanning the full customer lifecycle, so subscribers received relevant messages based on what they had actually done, not just when a campaign happened to go out.
- Welcome series with product education and onboarding content for new subscribers
- Post-purchase journeys featuring cross-sell recommendations and reorder reminders
- Win-back flows at 30-, 60-, and 90-day intervals for lapsed customers
- Browse-abandonment and cart-recovery automations triggered by on-site behavior
- A/B testing across subject lines, send times, and content variations built into every journey
Customer Survey and Insights Program
Juice Plus+ knew customers were lapsing but did not know why. Six targeted surveys went out across customer segments and product lines, collecting 421 responses that put hard numbers on the problem: 32 percent of lapsed buyers had simply forgotten to reorder.
- Six surveys deployed across distinct customer segments and product lines
- 421 responses collected, identifying top churn drivers: forgetfulness (32%), price sensitivity (24%), and product excess (19%)
- Segment-specific messaging strategies developed from the survey findings
- Feedback loops established between survey data and journey personalization logic
- Executive reporting delivered with retention recommendations tied to each churn driver
What we Achieved
Within five months of launching the new Attentive-powered email program, Juice Plus+ saw email-attributed revenue grow by 148 percent. Automated lifecycle journeys and refined audience segments meant subscribers received offers tied to their actual purchase history and browsing behavior, not generic blasts.
Attentive campaigns averaged a 41 percent open rate, nearly double the 21 percent industry benchmark for eCommerce email. Stronger subject lines, smarter send-time selection, and behavioral segmentation helped Juice Plus+ consistently land in the primary inbox.
Six targeted customer surveys collected 421 responses that revealed the leading causes of churn, including forgetfulness, price sensitivity, and product excess, directly informing journey content and retention strategy.
Juice Plus+ went from zero automated journeys to 11, covering welcome series, post-purchase nurture, win-back sequences, and browse-abandonment triggers. Every journey runs around the clock, replacing the manual batch sends the brand had relied on for years.
The full migration from SendGrid to Attentive was completed with zero downtime and every subscriber record preserved. Juice Plus+ now operates on a modern email and SMS platform connected to Snowflake, giving the marketing team real-time access to the customer data that powers every journey and campaign.
