Simon Winn
Simon Winn is the Head of Strategy at Digital Authority Partners, where he leads digital strategy, marketing strategy, and campaign planning for agency clients.
15 Years in Digital Marketing
Simon has spent over 15 years building and executing data-driven marketing strategies across FMCG, agency, nonprofit, and nutrition sectors. His approach is rooted in audience insight: understanding customer behaviors, preferences, and pain points to create campaigns that deliver measurable results.
Enterprise Brand Experience
Before DAP, Simon spent four and a half years at Beiersdorf as Digital Marketing Manager and Audience and Data Strategy Specialist. He led audience segmentation strategies, designed cross-channel campaigns across social media, email, paid media, and SEO, and directed CRM initiatives to improve customer retention. He also mentored regional marketing teams on advanced targeting techniques.
Agency Background
Simon served as Senior Digital Account Manager at Liquorice Advertising for three years, leading strategic campaigns for clients including Hellmann's Mayonnaise and SA Home Loans. He developed audience segmentation models to optimize paid media, SEO, and social campaigns, and oversaw website redesigns aligned with client branding and targeting goals.
Cross-Industry Expertise
Simon's experience spans multiple industries. He served as Digital Media Manager at Futurelife Health Products, where he designed campaigns targeting specific consumer segments based on behavior and demographics. He also spent five years as Manager of Brand and Digital Media at Wildlands Conservation Trust, developing digital strategies to engage donors, volunteers, and corporate sponsors for environmental causes.
Education
Bachelor of Business Administration in Marketing from IMM Graduate School of Marketing. Diploma in Marketing Management from IMM Graduate School of Marketing. Diploma in Project Management from IIE Varsity College. Originally from South Africa, Simon is based out of Chicago.
