MBM Catering
MBM Catering is a full-service hospitality company operating four lines of business across the competitive Los Angeles and Orange County markets. They came to Digital Authority Partners with a strong reputation in the events space and an opportunity to unify their marketing under one clear strategy. Their two websites needed better search visibility, and their team needed analytics and a roadmap to make smart decisions. We built all of it.
MBM Catering operates as Made by Meg, a full-service catering and events company based in Southern California. They serve Los Angeles and Orange Counties through four distinct lines of business. Their signature venue, La Venta Inn, hosts weddings, corporate events, and private celebrations throughout the year.
Project Summary
MBM Catering partnered with DAP for Fractional CMO services to build a unified marketing strategy across all four hospitality brands. DAP ran a full marketing audit and competitor analysis, then turned those findings into a working marketing operation.
We fixed the technical SEO issues on both mbmcatering.com and laventa.com and rebuilt schema markup across 34+ pages. We launched a year-round email marketing program that turned past clients and venue inquiries into a consistent pipeline of repeat business. MBM walked away with clear marketing direction and a team equipped to execute on it.
The Challenge
FRAGMENTED MARKETING No Unified Marketing Strategy
MBM ran four distinct lines of business with different audiences and different messaging but zero coordination between them. Marketing dollars spread thin across the portfolio with no way to measure what worked.
TECHNICAL SEO GAPS Broken Schema Across 2 Websites
Both mbmcatering.com and laventa.com carried incorrect schema markup and misused Sitelinks Searchbox tags. laventa.com had broken breadcrumb structures on top of that. Google received the wrong signals about what these pages offered.
NO ANALYTICS FOUNDATION Zero Attribution Clarity
MBM had no way to know which marketing channels drove inquiries or which events proved most profitable. Every decision about where to invest the next dollar was a guess.
UNDERPERFORMING EMAIL No Email Marketing Program
A catering business thrives on repeat clients and referrals, but MBM had no email marketing program. Past clients and venue inquiries went unengaged. Newsletter signups sat dormant.
How we Helped MBM Catering
Full Marketing Audit & Roadmap
We mapped MBM’s entire ecosystem before recommending a single change. Four business lines and scattered resources demanded a clear, prioritized plan that accounted for the competitive LA and Orange County landscape.
- Audited all four lines of business and their respective marketing efforts
- Analyzed competitors across the LA and Orange County catering and venue markets
- Identified gaps in positioning and messaging through a market intelligence report
- Created a 2024 marketing roadmap with prioritized initiatives and timelines
- Assessed part-time, full-time, and third-party marketing team resources
Technical SEO & Schema Overhaul
Both mbmcatering.com and laventa.com needed clean structured data so Google could read them correctly. We rebuilt every schema element from scratch.
- Corrected Organization and Local Business schema on mbmcatering.com homepage
- Implemented Local Business schema across 34 individual venue pages
- Added proper Article schema to all blog posts on both domains
- Fixed Breadcrumbs schema structure on laventa.com per Google guidelines
- Replaced Sitelinks Searchbox schema with correct markup on both websites
Email Marketing Strategy & Automation
We designed an email marketing program to re-engage past clients and nurture new inquiries all year long.
- Built a welcome email sequence for new newsletter subscribers
- Designed 12 monthly themed email campaigns highlighting seasonal offerings
- Created automated drip sequence with venue showcase and service capabilities
- Developed CTA strategy driving traffic to venue pages and inquiry forms
- Established email templates the internal team could replicate and adapt
Analytics Infrastructure & Team Development
We built the tracking and reporting setup MBM needed to make smart marketing decisions, then trained their team to run it.
- Configured analytics tracking across both websites and all marketing channels
- Created dashboards monitoring lead sources and conversion rates alongside campaign performance
- Built attribution models connecting marketing spend to event bookings
- Developed marketing processes and playbooks for the internal team
- Provided ongoing coaching and training for MBM's marketing resources
What we Achieved
Both mbmcatering.com and laventa.com now pull qualified traffic from organic search. Technical SEO fixes and clean schema helped Google index venue pages and wedding content for the first time. The two domains now work as a unified system, each capturing traffic from distinct search patterns and funneling qualified leads to inquiry forms.
MBM launched 12 monthly campaigns targeting weddings, corporate events, private celebrations, and venue bookings across Los Angeles and Orange Counties. A welcome sequence pulls in new subscribers while seasonal promotions spotlight menu options and venue availability throughout the year. Consistent engagement now drives repeat client bookings and referrals.
Both domains now run clean, Google-compliant structured data. mbmcatering.com carries correct Article and Organization schema with proper Sitelinks Searchbox markup. That overhaul covered 34+ venue pages alongside all blog posts and the homepage.
DAP wired up tracking across mbmcatering.com, laventa.com, email, phone, and social so every lead ties back to a source. MBM now sees which campaigns fill the event calendar and which fall flat. Every marketing dollar now maps to a measurable outcome.
DAP ran hands-on coaching sessions each month, walking MBM’s team through email sends, analytics dashboards, and campaign planning in real time. That investment paid off fast. The internal team now owns the full marketing calendar and no longer waits on outside help to hit publish.
Four custom dashboards give MBM a live view of website traffic, email performance, lead sources, and booking trends. Each month, a report breaks down what worked and flags where to shift budget. The team now reviews data before every marketing call, keeping everyone aligned on what moves the needle.
