What You’ll Learn in this ABA Marketing Whitepaper
A parent gets their child’s autism diagnosis at 3pm. By 2am, they’re lying awake asking ChatGPT: “Best ABA therapy near me.” Are you the answer shown to that parent in need? Or are you invisible?
1 in 6 US adults now use AI for health advice monthly. 45% of ABA patients are self-referrals, not physician referrals. And ChatGPT is available when parents can’t sleep. This ABA marketing whitepaper shows you exactly how to win the 3 channels that matter: Google Organic Search Results, Google Maps 3 Pack Results, and AI search.
Your competitors are still fighting the old style SEO battle. They’re optimizing for one channel while parents are using three. The SEO and GEO practices that dominate the next 12 months won’t have the biggest budgets. They’ll be the ones visible everywhere parents look. This ABA marketing whitepaper gives you the playbook.
If you operate 2+ locations and don’t know where you rank in ChatGPT for each market… this ABA marketing whitepaper is for you.
Whitepaper highlights
ABA families won't drive more than 15 miles. Children with autism struggle with transitions and sensory overload. Long car rides make everything harder. Yet your ads target 50+ miles. This ABA marketing whitepaper breaks down exactly how 70-85% of your ad spend reaches families who will never convert.
Location A has a 4-month waitlist, turning families away. Location B has 3 open BCBA slots, struggling to fill. Same practice. Same marketing budget. Same month. Without market-level visibility, you can't fix this. This ABA marketing whitepaper shows you what that visibility looks like.
Chicago Pediatric Therapy & Wellness Center became #1 in ChatGPT across 8 of 9 Chicago neighborhoods. They rank top 3 in Google for all 9. They displaced Stride Autism Centers in Ukrainian Village Maps, despite Stride having a physical location there.
Google Organic is where parents research providers. Google Maps is where they find nearby clinics. ChatGPT is where they ask at 2am. Win all 3 channels or watch competitors take your market. This ABA marketing whitepaper shows you how to dominate each one.
Your "average" cost of $1,100 per client might actually be $450 in your top markets and $2,800 in your worst. Shift budget from poor markets to thriving ones and you get 5x the clients for the same spend.
Table of contents
1. The Portfolio Visibility Problem
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Why Scale Creates Blind Spots
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The Assumption That’s Costing You
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ABA Marketing at 3 Locations vs. 30
2. The 15-Mile Reality
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Why ABA Families Won’t Drive Further
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The Geographic Over-Targeting Problem
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What This Means for Your ABA Marketing Budget
3. The Averaging Trap
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Why Your Cost-Per-Client Metric Lies
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What Your Agency Isn’t Showing You
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Platform Limitations and Operational Overload
4. The Hidden Economics
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What Misallocation Looks Like at Scale
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The Waitlist Paradox
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The ABA Marketing Math Nobody Does
5. The Reallocation Paradox
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Why Doubling Down on Losers Fails
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The 5x Multiplier From Smart Reallocation
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Decisions You Can Only Make With Market-Level Data
6. The New Battleground: 3 Channels, 1 Winner
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Google Organic: Where Parents Research
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Google Maps: Where Parents Find Nearby Clinics
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ChatGPT: Where Parents Ask at 2am
7. Case Study: Chicago Pediatric Therapy & Wellness Center
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From Invisible to #1 in 8 Neighborhoods
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Displacing Stride in Their Own Territory
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+83% Traffic, +27% Leads
8. Why ABA Owners Must Act Now
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The First-Mover Advantage Window
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$1.4B Healthcare AI Spending in 2026
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The 12-Month Opportunity Before It Closes
9. The Dashboard You Need
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Market-Level Visibility Across All 3 Channels
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What Dominating vs. Bleeding Markets Look Like
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The 5 Questions Every ABA Marketing Whitepaper Should Help You Answer
ABA Marketing Whitepaper: What Happens When Parents Ask ChatGPT at 2am?
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