What You’ll Learn in This ABA Therapy ChatGPT Ebook
61% of parents won’t book with an ABA clinic that has poor reviews, even if their pediatrician recommended it. The physician referral pipeline you’re counting on has a hole in it. And AI is making that hole bigger.
1 in 4 parents now let AI influence which ABA provider they choose for their child. When a parent asks at 2am “best ABA therapy near me,” ChatGPT gives them 3-5 names. If you’re not on that list, you’re not getting the assessment request. Your competitor is. And that’s a child who might have thrived in your program, going somewhere else.
Even if you have a waitlist, families are choosing competitors before they ever hear your name. This isn’t about needing more leads. It’s about the families who would have been a perfect fit but never knew you existed.
AI pulls from 8 different sources before making a recommendation. Your website is only one of them. If your Google Business Profile is incomplete, your reviews are stale, your BCBAs aren’t on LinkedIn, or you’re missing from therapy directories, AI skips you entirely. When that happens, there’s no click, no bounce, no data. You lost a family worth $62,000-$250,000 in lifetime value and your analytics show nothing unusual.
This ABA therapy ChatGPT ebook maps exactly where you’re invisible and what it takes to show up. AI recommendations are being shaped right now by data that’s already online. Every week you’re invisible, competitors are cementing their position.
Ebook highlights
61% of parents won't book with an ABA clinic that has poor reviews, even if their pediatrician recommended it. Physician referrals used to be the gold standard for ABA. Now three bad Google reviews override them. This ebook shows how AI amplifies the problem by surfacing your rating before anything else.
26% of parents say AI influenced their choice of ABA provider. Not Google. Not physician referrals. AI. And 33% trust AI results as much as Google. The window where parent skepticism protected you from AI invisibility is closing fast.
A pediatric therapy center offering ABA, speech, and OT services, competing against hospital systems and national chains. After fixing AI visibility: +83% organic traffic, +293% phone calls from search, #1 in ChatGPT for pediatric therapy across 8 Chicago neighborhoods. This ABA therapy ChatGPT ebook breaks down exactly what they changed.
AI doesn't just crawl your website. It checks your Google Business Profile, review platforms, BCBA LinkedIn profiles, Reddit discussions in r/autism and r/ABA, Psychology Today listings, and Autism Speaks directory. If any source is weak, AI recommends your competitor instead.
You might have a full caseload today. But families who never found you aren't on your waitlist. They went to a competitor before you could offer them a spot. AI determines who gets considered. If you're invisible, you're not in the running.
Run three queries in ChatGPT, Perplexity, and Google AI Overview. Score yourself on five criteria. This ABA therapy ChatGPT ebook includes the exact test and scoring guide so you know where you stand before your next marketing dollar gets spent.
Table of contents
1. The AI Search Shift
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800 Million Weekly ChatGPT Users
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Why 1 in 4 Parents Let AI Influence Their Choice
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The Trust Tipping Point: 33% Trust AI as Much as Google
2. The Invisible Loss Problem
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When AI Doesn’t Mention You, There’s No Data
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The $62,000+ Family You Never Knew Existed
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Why Even Clinics with Waitlists Are Losing
3. The Referral Pipeline Has a Hole
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61% Override Pediatrician Referrals Based on Reviews
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How AI Amplifies the Review Problem
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What This Means for Your Physician Relationships
4. What Parents Are Asking AI
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Symptom Queries: “Signs of autism in toddlers”
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Triage Queries: “ABA therapy vs speech therapy for autism”
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Search Queries: “Best ABA therapy in [city]”
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Vetting Queries: “[Your clinic] vs [competitor] for ABA”
5. The 8 Sources AI Checks Before Recommending You
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Your Website: Service Pages, BCBA Bios, Location Pages
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Google Business Profile: Hours, Photos, Q&A, Review Responses
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Review Platforms: Volume, Recency, Parent Sentiment
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LinkedIn: Clinic Page and Individual BCBA Profiles
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Reddit, Psychology Today, Autism Speaks Directory
6. Why Most ABA Clinics Are Invisible
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You Optimized for Google. AI Reads Everything.
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The Source Gap Most Clinics Don’t Know They Have
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What “Complete” Actually Looks Like
7. Case Study: Chicago Pediatric Therapy & Wellness Center
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+83% Organic Traffic Growth
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+293% Phone Calls from Search
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#1 in ChatGPT for 8 Chicago Neighborhoods
8. The 5-Minute AI Visibility Test
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The 3 Queries to Run Right Now
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The 5 Criteria to Score Yourself On
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What Your Score Means (0-2: Invisible, 3-4: Partial, 5: Optimized)
9. The Four Pillars of AI Visibility for ABA Clinics
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Content Architecture
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Technical Foundation
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Trust Signals
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Ecosystem Presence
10. What to Fix This Week
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Google Business Profile Quick Wins
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Review Response System for Parent Concerns
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BCBA LinkedIn Setup for AI Extraction
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Neighborhood Pages That AI Actually Reads
ABA Therapy ChatGPT Ebook: 1 in 4 Parents Let AI Choose Their Child's Provider
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